Live Facebook Events just got a whole lot more profitable for small businesses and creators!
Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic.
Here’s everything we know about the latest feature release:
Facebook Events Are Now Even More Accessible and Virtual
Earlier in April, Mark Zuckerberg announced a brand new tool that could help bring communities together for live events — Messenger Rooms.
Modeled after other video conferencing tools like Zoom and Teams, Messenger Rooms are a simple way to host virtual events for your followers and community.
And when scheduled via Facebook Events, a group call on Messenger Rooms can become a lecture hall, an online yoga class, a cookery course — the options are endless!
There are other benefits too, like the fact that anyone can join a Messenger Room, even if they don’t have a Facebook account. Or that you can invite up to 50 people to your room.
But one of the biggest draws is that Messenger Rooms can now be used in conjunction with Facebook Events to host paid events!
Facebook Page owners can create an online event, set a price, promote the event, collect payment, and host the event, all in one place — here’s everything you need to know:
Now You Can Charge for Access to Your Events on Facebook
Facebook Events are a fun and easy way to bring a community together — and for sending reminders to your followers when you have something fun in the pipeline.
But for many businesses, the challenges of COVID-19 and social distancing has meant that events and group gathering have had to be put on pause.
Zuckerberg explained in his F8 address that he wanted to find a way to bring more people together, even while apart. And find new ways for brands businesses and creators to make money online.
Just like selling tickets to your conference, Facebook Events now have the option of charging attendees to join your Messenger Room virtual call or hosting Facebook Live events.
So if you’re a small business or creator that relies on in-person services, these two new features combined could help you create a revenue stream during the pandemic.
According to a recent announcement, Pages in 20 countries around the world that meet Facebook’s partner monetization policies can start charging for online events, making it easier for millions of people and small businesses to make money on Facebook.
You can check here to see if you qualify and get access.
In the meantime, stay up-to-date with all Facebook’s new products and features with Later’s newsletter!