The results are in: 2025 is going to be bold!
Pinterest just dropped its annual Pinterest Predicts trend report, and it's clear that minimalism is taking a backseat.
While we’re no mind readers, Pinterest has a track record of 80% accuracy with its trend predictions. So when they say something's going to be big, we're all ears.
Not sure where to start? We’ve picked our eight favorite trends, including how to use them in 2025. Let's dive in.
Table of Contents
Key Stats
Before we jump into the trends, let's talk numbers (and why this matters for your brand).
Over half a billion people use Pinterest monthly to discover and shop
Pinterest trends last nearly 2x longer than trends on other platforms
Gen Z makes up 40% of Pinterest's user base (and is driving 65% of these trends!)
Translation? These aren't just fleeting trends — they're reliable indicators of where consumer interests are heading.
Fashion and Beauty Trends
First up, fashion and beauty. If GRWMs, fit checks, and shopping vlogs are part of your content strategy, you’re going to want to keep these trends in mind.
Trend #1: Seeing Double
Remember when matching with your friends was a fashion faux pas? In 2025, it's going to be the coolest thing you can do.
From festival fits to date night looks, coordinated outfits are becoming the go-to style choice across all age groups.
Trend #2: Fisherman Aesthetic
Ahoy! Cable-knit sweaters and maritime vibes are sailing into mainstream fashion, particularly resonating with Gen Z and Gen X.
Incorporate striped tops, cable-knit sweaters, and maritime-inspired accessories to your content to make a splash.
Trend #3: Goddess Complex
Women are embracing their divine side in 2025, incorporating gold facial treatments, goddess braids, elaborate nail designs, and statement beauty looks.
Trend #4: Sea Witchery
Dark academia meets mermaid vibes. This moody, mysterious trend is especially resonating with Gen Z and Millennials.
Think sultry, siren makeup, wet hair looks, and moody mermaid manicures.
Pro tip: Use Pinterest's video Pins to showcase transformation content — they're perfect for before-and-after beauty reveals.
ICYMI: You can plan and schedule Pinterest Video Pins with Later for free!
Home Trends
They say there’s no place like home, and we say there’s no place like Pinterest to discover design inspo.
Trend #5: Primary Play
Let your inner child shine in 2025. Pinterest is predicting funky murals, primary color schemes, and playful room transformations.
Pro tip: Create before-and-after Pins to show how spaces transform with playful styling.
Trend #6: Mix & Maximalist
See ya later, sad Millenial Gray. More is definitely more in 2025. We’re seeing bold pattern mixing, eclectic prints, texture layering, and rainbow color palettes.
Pro tip: Embrace boldness. Brands and creators should consider how to incorporate more expressive, bold elements into their visual content.
Food and Beverage Trends
Some might argue that food never goes out of style, but there are culinary trends that come and go. Here’s what’s on Pinterest’s radar for 2025.
Trend #7: Pickle Fix
Name something more satisfying than the crunch of a good pickle. We can’t think of anything, and based on their search histories, neither can Gen X or Millennials. Get ready for an influx of pickle-related recipes.
Trend #8: Cherry Coded
We’re considering this a food trend, but the cherry aesthetic expands beyond just the culinary. Creators and brands are using cherry vibes in their makeup looks, menu designs, interior accents, and overall aesthetic choices.
Pro tip: Optimize for different age groups. While Gen Z is driving many trends, different demographics are drawn to specific niches. Brands need to understand and authentically engage with a demographic’s preferences for maximum impact.
FYI: With Later, you can plan and schedule your Pinterest posts in advance. Create an account today — for free.
How to Leverage These Trends on Pinterest
1. Start Early
Don't wait until these trends are everywhere. Start incorporating them into your content strategy now to establish authority early.
2. Cross-Pollinate Trends
Many of these trends work together beautifully. Try combining Goddess Complex × Mix & Maximalist for home setups, Sea Witchery × Fisherman Aesthetic for moody coastal content, or Primary Play × Cherry Coded for playful interior designs.
3. Think Long-Term
Pinterest trends typically have longer staying power than those on other platforms. Plan your content strategy accordingly, investing in these trends for sustained engagement.
Ready to start planning your 2025 Pinterest strategy? Later's Pinterest scheduling tools make it easy to:
Plan your content calendar
Schedule Pins at optimal times
Track performance
Manage multiple boards
