How 3 Brands Are Using Linkin.Bio to Sell on Instagram
If you’ve ever wanted to sell on Instagram, you might have been been discouraged by Instagram’s lack of clickable links. Don’t worry, we’ve been there too. Lucky for you, there’s an easier way to sell on Instagram: by using Linkin.bio to create a clickable, shoppable Instagram feed.
How to Sell on Instagram with Linkin.bio
Since Instagram only gives you one clickable URL, we created a shoppable Instagram feed called Linkin.bio that makes it easy to drive targeted traffic to your online store. With Linkin.bio, you can now add links to any of the Instagram posts you’ve published through Later, which helps direct your Instagram audience to the right content or products on your site. You can also link to multiple websites and pages, all without changing the link in your bio. The best part? Linkin.Bio starts at just $16/month.
When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. When your followers visit your Linkin.bio page, they can click on any of your Instagram posts to visit the product page that your photo is about.
Wondering how your business can use Linkin.bio to make sales on Instagram? Learn from these 3 ecommerce brands that are selling on Instagram:
Sell on Instagram Strategy #1: Create Captivating Captions like Gypsea Swimwear
It’s hardly a secret that we do some of our best window shopping while scrolling through our Instagram feeds. Savvy swimwear brands know that curating a stunning Instagram feed can spur impulsive bathing suit purchases, and no one does it better than Gypsea Swimwear.
Gypsea Swimwear is a heavy-user of Instagram influencer marketing, which is an extremely cost-effective way to reach consumers and call them to action via a trusted voice. In fact, in the past week alone, they’ve collaborated with 5 Instagram influencers!
Gypsea Swimwear creates captivating captions that are full of personality and fun. They usually include an inspirational quote, a short description of the product, and a call-to-action that inspires followers to click the link in their bio. Mentioning the “link in bio” is important if you want to ensure that your followers are actually clicking the link in your bio and shopping!
Gypsea also makes their “shopping experience” a lot easier by explaining how their Linkin.bio page work in their Instagram bio: “Shop our feed 👇🏼 linkin.bio/gypsea_swimwear.” Adding these short calls to action in their Instagram bio and captions can go a long way in helping you sell on Instagram.
Sell on Instagram Strategy #2: Use Instagram Influencers like Danner Boots
The “outdoor apparel” space on Instagram is crazy-competitive. To be successful, you have to post more than product shots — you have to sell an experience. And one of the best ways to do this is to use Instagram influencers to showcase your products, and then drive followers to specific product pages with Linkin.bio.
Danner Boots does a great job of this. Their Instagram feed features a healthy mix of product shots, lifestyle images, and outdoor scenes that ooze #campvibes. But they also collaborate with a ton of great Instagram influencers, like @shortstache, to help market their brand.
Snapping a gorgeous photo is great for boosting engagement, but if you’re hoping to sell on Instagram, you need to write action-oriented captions that persuade your followers to click the link in your bio. This is one area where Danner Boots excels. The footwear company’s Instagram captions are short, product-focused, and action-oriented to drive more sales.
Sell on Instagram Strategy #3: Drive Traffic to Your Site like Thrive Market
With 600 million monthly users and a burgeoning community of foodies, Instagram has become social media heaven for health food brands like Thrive Market. And with more than 200 million photos tagged under the hashtag #food alone, Instagram’s foodie community is tuned-in and hungry for great content.
As an ecommerce business that specializes in healthy, natural, and organic foods, Thrive Market understands the value in sharing gorgeous visual content. Their feed features a strategic mix of content, including recipes, giveaways, product photos, and user-generated content (UGC) — and the same is true for the Linkin.bio page. Rather than just sending followers to product pages, Thrive Market uses Linkin.bio to drive traffic to specific blog posts, videos, and recipe pages.
Like Gypsea, Thrive Market uses call-to-actions in their Instagram captions to drive traffic to their Linkin.bio page. However, instead of describing the “shop-able link in our bio” like Gypsea, Thrive Market opts for the hashtag #linkinbio instead, which is a great way to boost discovery on Instagram! They also go a step further by explaining how to use their Linkin.bio page within their Instagram bio: “Discover and shop our feed: linkin.bio/thrivemkt.”
Ready to turn your Instagram followers into customers? We hope that this post gives you all the Insta-spiration you need to create your own Linkin.bio page and sell on Instagram!
Schedule Instagram posts, plan your feed, sell on Instagram, and collect UGC with Later! Starting at $16/month for two Instagram profiles