20 Social Media Experts to Follow on Instagram

By Jessica Worb

Published May 28, 2021

6 minute read

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea.


Stay on top of the biggest social media marketing trends!

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea.

Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop.

Here are our top 20 social media experts to follow in 2021:

20 Social Media Experts You Should Follow on Instagram

  1. Mattie James

  2. Jera Foster-Fell

  3. Steph Gilbert

  4. Isis Breanna

  5. Eva Chen

  6. Kudzi Chikumbu

  7. Vanessa Lau

  8. Matt Navarra

  9. Candace Junée

  10. Elise Darma

  11. Lissette Calveiro

  12. Natania Creates

  13. Jon Youshaei

  14. Taylor Loren

  15. The Socialista

  16. I Love Creatives

  17. Erin on Demand

  18. Shannan Monson

  19. The Later Team

  20. Kasey Jo Gerst

#1: Mattie James

Mattie James is a fun-loving businesswoman and mom who teaches influencers how to grow their following, pitch to brands, and become their own boss.

When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories.

#2: Jera Foster-Fell

Jera Foster-Fell, commonly known as Jera Bean, is a social media coach sharing the best tips and tricks.

 If you’re looking to learn new TikTok trends and pump out A+ content, Jera is the one to watch.

#3: Steph Gilbert

Steph Gilbert is the founder of The Social Media CEO, a company dedicated to helping people start and scale their social media management businesses.

Steph teaches social media managers how to get paid like the experts they are. Come for the social media tips, stay for the relatable memes.

#4: Isis Breanna

Isis Breanna is the go-to business coach for all things social media marketing.

Whether it’s through informative Instagram Lives or her marketing downloadables, Isis’ goal is to help her followers create content that actually converts.

Plus, she’s the queen of Instagram Reels.

If you want to turn double taps into dollars, check out Later and Isis Breanna’s free video course on how to make more sales on s**ocial.**

#5: Eva Chen

Eva Chen is the director of fashion partnerships at Instagram so you know her Instagram profile is always on point.

You can expect to see her day to day life in New York City, conversations with other creators, top notch fashion, and Instagram insights.

#6: Kudzi Chikumbu

As the creative community team leader at TikTok, Kudzi Chikumbu is a wealth of knowledge.

Kudzi uses his platform to make a difference — he’s committed to amplifying diverse creative voices. And we can’t forget to mention how he was named in Fortunes’ 40 under 40 in 2020.

#7: Vanessa Lau

Vanessa Lau is an online marketing strategist, entrepreneur, and content marketing expert.

Alongside her Instagram, you can also follow her YouTube channel where she consistently shares educational content for entrepreneurs and content creators.

#8: Matt Navarra

If you work with or in social media, Matt Navarra should be a mandatory follow.

He’s most popular on Twitter where he consistently shares social media news and updates.

#9: Candace Junée

Podcaster and CEO of Epic Fab Girl, Candace Junée is on a mission to help women in business flourish.

Content strategy tips? Check. Business inspiration? Check check. Beautiful photos? Check check check.

#10: Elise Darma

Long time friend of Later, Elise Darma is one of the best people to follow on Instagram  — and for good reason.

She has a handful of incredible resources, including her free course with Later on how to get your first 1000 followers.

Sign up to take Elise’s free “How to Get Your First 1,000 Instagram Followers” workshop for free:

#11: Lissette Calveiro

If you’ve spent any time on TikTok or Instagram Reels, you’ve likely seen video-pro, Lissette Calveiro.

Lissette serves influencer tips, Instagram insights, and social media updates.

#12: Natania Creates

Natania Creates shares real tangible takeaways to help her followers grow their business on Instagram.

With one short scroll, you’ll find share-worthy graphics, authentic captions, and engaging Instagram Reels.

#13: Jon Youshaei

Follow Jon Youshaei, Product Marketing at Instagram, to stay up-to-date on all the latest Instagram updates.

You can also find him on Clubhouse discussing all the latest social media trends and talking points.

BONUS: Follow Head of Instagram Adam Mosseri  and  VP of Product Vishal Shah for even more updates from Instagram HQ.

#14: Taylor Loren

Check out Later alumni Taylor Loren for social media updates, strategy, and all things pop culture.

With 1M+ likes on TikTok, Taylor is a TikTok Pro. If you want to learn from the best, check out her free How to Use TikTok for Business course on YouTube.

#15: The Socialista

If you’re ready to go all in on Instagram Reels, check out Mon, creator of The Socialista.

Mon shares insights on how to turn your content ideas into sales for your business. Be sure to check out her Rise with Reels course.

#16: I Love Creatives

For all things graphic design, creative inspo, and strategy, I Love Creatives is the place to be.

The founder of I Love Creatives, Puno, knows a thing or two about Instagram strategy and content planning.

If you want to learn from her (for free!) check out her “How to Create an Instagram Content Plan” course with Later.

The course covers putting a personal spin on your content, finding your audience, and joining conversations. Consider this a 101 on taking your brand to the next level on social media.

If you’d like to start building your very own Instagram content plan with Puno, sign up for her free workshop today:

#17: Erin on Demand

Erin on Demand is a brand strategist and entrepreneur whose mission is to help small businesses grow and succeed.

An entrepreneur herself, Erin has a deep understanding of her audience and is always on the pulse.

#18: Shannan Monson

As a co-founder of The CEO School, Shannan Monson aims to change the statistics of women in leadership.

Both her personal and business page offer an abundance of resources for women in business.

#19: The Later Team

The Later team always shares the most helpful and aesthetically pleasing content for their community of social media managers, creators, and entrepreneurs.

From shareable infographics to click-worthy Reels, Later’s Instagram account is a must follow for anyone in the industry.

#20: Kasey Jo Gerst

Last but not least, Kasey Jo Gerst is a content creator and influencer coach.

Not only does she dish out valuable influencer tips, she also has a stunning Instagram feed you could scroll for days.

And there you have it — Later’s top social media experts to follow in 2021.

Who are your favorite social media experts to follow? Let us know in the Twitter thread below.

Stay up to date on the latest social media resources, tips, and courses with Later’s free newsletter — you’ll get it right in your inbox. Subscribe today!

Stay on top of the biggest social media marketing trends!


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