Marketing

How 5 Social Media Managers Protect Their Mental Health


By Amanda Demeku

Published April 30, 2021

5 minute read

Managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health.

Working in social media is an amazing way to channel your creativity and connect with different communities.

But managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health.

Between negative comments and sky-high screen times, switching off can be difficult.

We spoke to five social media managers, creators, and solopreneurs to find out how they protect their well-being — because mental health is wealth!

5 Mental Health Tips From Social Media Managers

Working the frontlines of social media can be stressful, taxing, and downright overwhelming.

Which is why we tapped a few experts with a breadth of experience to share how they navigate their relationship with social media and their mental health.

From taking screen breaks to setting boundaries, here are their top 5 tips:

  1. Set Work-life Boundaries – Content Creator Alexandra Niko

  2. Find Moments to Digital Detox  – Knixwear’s Stephanie Veiga

  3. Avoid Comparison – Chip’s Vintage Founder, Andrew Chipman

  4. Use Mental Health Apps – Sade Baron’s Co-Founder and CEO, Rachel Lambo

  5. Take Outdoor Breaks – Later’s Social Media Manager, Christine Colling

Tip #1: Set Work-life Boundaries and Stick to Them, by Content Creator Alexandra Niko

Alexandra Nikolajev — known as @lexniko — is a pop-culture aficionado and host of the one last thing podcast. When she’s not delivering celebrity news or talking about mental health, she’s working full-time in the tech industry.

Suffice to say, her obligations require tons of phone time — so setting boundaries and taking regular breaks keep Niko in check.

“Boundaries are key when it comes to social media and nobody is going to make them for you.

It’s truly all about defining the boundaries you require, scheduling your time between work and real-life, and then actually committing to those boundaries and schedules.

That can be anything from logging off daily at a certain time, blocking your calendar for scheduled workouts or breaks, or only responding to DMs twice a day in 30-minute time blocks. Find what works for you and stick to it consistently.”

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Tip #2: Find Small Moments of Digital Detox, by Knixwear’s Senior Social Media Manager Stephanie Veiga

Stephanie Veiga is the social media maven behind Knixwear, a brand revolutionizing the intimate apparel industry.

Does her screentime hover around the seven-hour mark? Sure, but here’s how Veiga finds her sense of #balance:

“I’ve always been the type of person who laughed at the idea of digital detoxing. I love my phone, how could I do that? But whether it be knitting or painting, spending time focused on something else makes for enjoyable distractions that don’t include scrolling.

A helpful tip is keeping your phone in another room, or making a point to go on a long walk without it.”

Tip #3: Don’t Compare Yourself With Others, by Chip’s Vintage Founder Andrew Chipman

Winnipeg-based company Chip’s Vintage is making our world a little more sustainable, one item at a time. And at the helm of it all is solopreneur Andrew Chipman, who you can find juggling everything from buying to shipping, marketing, and you guessed it, social media.

“As a one-person show, I’ve learned that it serves me no purpose to compare myself to a business that has a social media team, resources, and tools that I simply don’t have.

But what I can do is set my own expectations and be proud of what I’ve accomplished.

It’s a good lesson to check in during those moments and give yourself credit, where credit is due. Be proud of the work that you’re doing, and as cheesy as it is, don’t dim your light for whatever reason!”

Tip #4: Use Mental Health Apps, by Sade Baron’s Co-Founder and CEO Rachel Lambo

Rachel Lambo is the brains behind the clean, plant-based beauty line, Sade Baron.

Co-founded with her mother, the duo divvy up roles and responsibilities in order to produce an assortment of nutrient-rich infusions that are both good for you and the planet.

Here’s how Lambo finds a minute to chill:

“The Calm app is really helpful, I use it to relax, reduce my anxiety, and be mindful of my surroundings.

I’ll listen to it in the background during my morning routine, or on days where I need complete concentration.

Since there’s always so much happening it adds a sense of peace and centeredness to my day. Plus, it’s a good way to keep me calm and focused.”

For more mental health apps to help build positive habits, check out our 14 Apps & Tools to Help Protect Your Mental Health at Work blog post.

Tip #5: Take Outdoor Breaks, by Later’s Social Media Manager, Christine Colling

Wondering how team Later keeps the ship afloat? Enter, Christine Colling our social media superstar.

Based in Vancouver, Colling understands the importance of fresh air and a scenic view. So it’s only natural she finds ways to escape to the great outdoors.

“To combat the endless loop of Zoom meetings and staring at our screens, we’ve introduced ‘no desk meetings’ that require us to get outside!

Whether it’s popping into your local coffee shop or a mid-day walk with the pup, a change in scenery can do wonders for your mental health and instantly energize you.”

Given today’s social media landscape, it’s more important than ever to protect our mental well-being and lessen everyday stress.

Hopefully, with the above tips and techniques, you too can develop a healthier experience with social media and take a step back from the screen.

Sign up to Later’s newsletter, where we regularly share social media mental health tips and time-saving hacks to make your work-life balance easier.

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