TikTok

How to Join the TikTok Creator Fund: A Step-by-step Guide


By Amanda Demeku

Published August 19, 2021

5 minute read

Calling all creators: TikTok's launched a monetary program to pay the best and brightest for their viral content, the TikTok Creator Fund.

Calling all creators: TikTok's launched a monetary program to pay the best and brightest for their viral content, the TikTok Creator Fund.

The program is the platform's latest foray into social commerce, so if there was ever a time to focus on growing your TikTok community, it's now.   

We're breaking down how to apply to the TikTok Creator Fund, who's eligible, and most importantly -- how you'll get paid, so you can start cashing in!

How Does the TikTok Creator Fund Work?

First announced in July 2020, the fund is committed to doling out $1B over the next three years to allow creators to earn a livelihood from the video-sharing app.  

Yep, you heard that right!

Creating engaging and meaningful content is officially being rewarded financially on the platform.

It’s simple: the more engagement you receive from a post, the more dollar signs you’ll see in your bank account. 

Because let’s face it, creating content takes serious time, commitment, and resources.

And TikTok would not be the platform it is without its slew of talented creators sharing their stories and connecting to audiences worldwide.

You might even recognize the program’s first wave of participants including Cheyenne Jaz Wise, Justice Alexander, and Michael Le -- all of whom are getting paid, by TikTok, for their scroll-stopping content.

So whether you’re an educator, dancer, or artist, TikTok is giving creators the opportunity to turn their creativity into a career.

And at the moment, there's no limit to the number of creators that can join -- the more the merrier!

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How to Apply to the TikTok Creator Fund: A Step-by-step Guide

To join the TikTok Creator Fund, you’ll first need to apply through the app with a Pro account.

If you don’t already have a Pro account, no sweat -- it’s super simple to make the switch! 

Open up TikTok and select “Me” to go to your profile. Next, tap the three lines at the top right-hand corner and head on over to “Manage account.”

Under “Account Control” tap “Switch to Pro Account.” From there you can either choose a Creator or Business Pro account.

Once that’s done, here’s how to apply to the TikTok Creator Fund: First, head to your account settings.

Next, tap “Creator tools” and select “TikTok Creator Fund”. Then confirm that you are over the age of 18, and be sure to read and accept the TikTok Creator Fund Agreement.

All that’s left to do is sit tight and wait for TikTok to notify you when they’ve made their decision. 

NOTE: Don’t get too disheartened if your application is rejected, you can re-apply after 30 days!

TikTok Creator Fund Eligibility Requirements: 

Now, in order to be considered to TikTok’s program you’ll need to meet a couple of baseline stipulations below:

  • The creator must reside in the U.S., UK, Germany, Italy, France, or Spain.

  • The account is active and complies with TikTok Policies.

  • The account has at least 10K authentic followers.

  • The account has at least 100K authentic total video views in the last 30 days before application to the Program.

  • The creator has at least one valid linked digital payment account (re: PayPal or Zelle) to be used as a payment method through the Program.

How Are TikTok Creator Fund Payments Calculated? 

So let’s get down to the brass tacks of it all. How exactly will a creator’s funds be allocated? 

According to TikTok, funds are based on a variety of factors including, “video views, video engagement, as well as ensuring the videos adhere to the Community Guidelines and Terms of Service.”

Which means the more engaging the piece of content, the more dollar signs will come your accounts way. 

And because the Creator Fund “pot” is always fluctuating -- based on the way the platform and your videos perform day after day -- the dollar amount varies. 

“Performance on TikTok is dynamic -- it changes naturally -- so your funds will ebb and flow in the same way.”

Funds will appear in your creator dashboard three days after your views are accrued. You'll then be able to withdraw payments up to 30 days after your video was posted.

Since its inception, TikTok’s Creator Fund has opened up a world of possibilities to creators looking to monetize their storytelling.

And as long as you’re producing authentic content that resonates with your community and meets the above criteria -- TikTok will have no choice but to accept you into the program.

So what are you waiting for? Apply today and turn your creativity into earnings!

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