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8 TikTok Filters to Level-up Your Videos

By Stephanie Brandhuber

Published June 17, 2021

6 minute read

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters. And the best part? You don’t need to be a video editing wiz.

Last Updated June 17, 2021

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Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters.

And the best part? You don’t need to be a video editing wiz.

From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos.

What are TikTok Filters?

Filters are visual elements you can add to your TikTok videos — ranging from simple color overlays to dynamic AR effects.

There are two main types of filters on TikTok: traditional presets and interactive effects.

Traditional Presets

Traditional presets can be applied to videos (before or after recording) to change their color tone.

Whether you want to add a retro vibe to your video or give it a pink tint, this is the best way to get your footage looking just the way you want it.

TikTok’s preset filters are organized into four categories: Portrait, Landscape, Food, and Vibe — with each category designed specifically to enhance that type of content.

Interactive Effects

Effect filters add a fun and dynamic element to your TikTok videos.

They can be as drastic as changing your face shape, turning you into a hologram, or replacing your face with a cat’s.

Similar to traditional presets, most effect filters can be added before or after you shoot a video — although some are only available before you start recording.

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8 of the Best TikTok Filters to Try Right Now

Whether you’re a TikTok newcomer or a seasoned pro, here are 8 of the best TikTok filters you can use right now:

#1: Brew Filter Preset

By far one of the most popular TikTok filters, Brew, also known as G6, is perfect for giving your videos an older, retro-vintage feel.

It adds depth and a warm glow to video content — and has become such a staple for TikTok creators that it spawned a viral TikTok trend.

#2: Bling Filter Effect

The Bling effect has been embraced by brands and content creators alike for its dazzling, shimmery effect.

It’s a subtle yet impactful way to highlight products or special elements in your video.

Shine bright like a diamond!

#3: Green Screen Filter Effect

The Green Screen effect automatically detects your outline and lets you add a custom background — making it a prime filter for creatives.

You can choose a background image from your camera roll or TikTok’s default options.

Whether you want to stand in front of Mount Everest or talk over a screenshot of a rave customer review, the possibilities are endless.

Learn how to use the Green Screen effect in our quick and easy video tutorial:

#4: Fantasy Filter Preset

The Fantasy Filter, also known as V11, adds a pinkish tint to your video.

As one of TikTok’s Vibe presets, Fantasy is great for giving your content a cute pop of color.

In fact, it’s become one of the go-to filter choices amongst the Gen-Z TikTok elite, with many opting to mix it with the Color Customizer filter to create a fun summer hue.

TIP: Check out which effects are trending on the TikTok Discover page!

#5: Inverted Filter Effect

TikTok’s Inverted filter saw a huge surge in popularity after creators used it to see what they look like to other people.

Point the camera at yourself, turn on the filter, and get ready for the reveal.

#6: Color Customizer Filter Effect on TikTok

Also known as the Color Selector effect, this filter lets you switch up the saturation of your videos — changing the color of clothing, buildings, skin, hair, and more.

If you want to make your video content pop, this filter is great for personalising your footage in a colorful way.

#7: Expressify Filter Effect

Expressify is a fun face-changing effect that exaggerates facial expressions. It magnifies certain areas of your face, giving you huge eyes, a big mouth, or extra-expressive eyebrows.

Of course, TikTokers love a challenge, so Expressify has ignited a wave of videos that see people trying their best to retain as neutral a face as possible without laughing.

Give it a try for yourself!

#8: Time Warp Scan Filter Effect

Also known as “the blue line”, the Time Warp Scan effect is one of the most popular TikTok filters yet.

It works by freezing the image being filmed incrementally as a blue line moves downwards or across the screen.

As the line moves across the screen, it holds the image in place, providing ample opportunity for creating interesting distortions or even double images that look like you’ve cloned yourself.

TIP: You can access filters through other people’s content by clicking on the effect icon that appears above someone’s username in their video.

How to Use Filters on TikTok

Now that you’re up to speed with some of the best filters on TikTok, it’s time to try them out for yourself.

At first glance, the app’s huge library of filters and effects may seem like a lot, but they’re all super user-friendly. You’ll be editing like a pro in no time.

Here’s how to add TikTok filters to your videos:

  1. Tap the ‘+’ button to create a TikTok video.

  2. Click on the “Filters” icon on the right-hand side of your screen.

  3. You’ll see a selection of different preset style filters. Tap on the one you want to use, then hit the record button.

  4. If you’d prefer an effects filter, tap the face icon in the bottom left-hand corner of the screen. You’ll see TikTok’s built-in video effects in multiple categories like Trending, New, and Green Screen.

  5. To remove a preset style filter or an effects filter, open the filter menu and tap the circle with a diagonal line through it in the left-hand corner.

With so many filter options, TikTok gives you the opportunity to create eye-catching and engaging video content.

Experiment with the TikTok filters we’ve mentioned, and keep an eye out for new trends on the Discover page. And once you find your groove, you’ll be creating scroll-stopping videos in no time!

Ready to plan and schedule your TikTok videos? Later makes it easy — get started today on a free or new paid plan!

Stay on top of the biggest social media marketing trends!


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