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The Ultimate Guide to the TikTok Creator Marketplace in 2024

Updated on February 28, 2024
5 minute read

Creators + Brands + TikTok = Perfect match. 🤝

Published February 28, 2024

TikTok isn't just a platform for viral dances and trends — it's a goldmine for brands looking to boost their online presence through influencer marketing

Enter: TikTok’s Creator Marketplace, a go-to hub where brands can discover and connect with creators. 

We're sharing everything you need to know about the marketplace — from how it works to how to join, below. 

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What Is the TikTok Creator Marketplace?

The TikTok Creator Marketplace is a dedicated space for paid collaborations on TikTok.

In it, brands and creators can seek partnership opportunities — from discovery to payment — without leaving the platform. 

What Are the Benefits of the TikTok Creator Marketplace?

Joining the TikTok Creator Marketplace comes with many benefits for small to medium-sized businesses, including:

  • Increased brand awareness: Leverage the creative power of content creators and influencers to boost your brand's visibility.

  • Collaboration with creators worldwide: Access a network of TikTok influencers, opening your brand up to international markets.

  • Performance tracking: Use TikTok's built-in analytics to measure the impact of your collaborations and adjust your strategy accordingly.

  • Access to first-party data: Through the TikTok Creator Marketplace API, you can gain insights directly from TikTok, aiding in targeted marketing campaigns.

That said, if you're an enterprise business looking to scale and grow your influencer marketing campaigns — across TikTok and other platforms — Later's influencer marketing services can support you throughout the entire lifecycle. Learn more.

Who Is Eligible for the TikTok Creator Marketplace?

Brands and creators are both eligible to join TikTok’s marketplace.

Here are the specifics:

Brand Eligibility for TikTok’s Creator Marketplace

Brands can join through TikTok Ads Manager or directly through the Creator Marketplace website.

Brand Eligibility: 

  • Brand Type: Any brand can join by providing basic information including the business name, email, and phone number

  • Account Verification: Brands must verify their account via a link sent to their email

Creator Eligibility for TikTok’s Creator Marketplace

After applying (more on that below), TikTok reviews the application and sends a notification with the results. 

If a creator does not get accepted right away, they can reapply after 30 days. 

Creator Eligibility: 

  • Followers: Must have more than 100K followers

  • Activity: Posted at least 3 videos in the last 28 days

  • Age: Be over the age of 18

  • Engagement: Received at least 100K video likes in the last 28 days

FYI: With Later's influencer program, creators can get discovered by brands on TikTok and other platforms, access creator tools, and land dream partnerships. Learn more.

How Does the TikTok Creator Marketplace Work? (+ How to Join)

Depending on whether you're a brand or creator, the TikTok Creator Marketplace will work slightly differently. 

Here’s how to join:

How TikTok's Creator Marketplace Works for Brands

Step #1: Head to the TikTok Creator Marketplace and set up your account. You can also join through TikTok’s Ad Manager if you are already set up.

Step #2: Browse creators by location, category, number of views, reach, and followers.

Step #3: As you find creators you’re interested in, select “Add to list” to keep your top creators in one spot.

Step #4: Select “Create campaign” and fill out any necessary details including your brand name, the product or service you’re advertising, your industry, and the campaign name. 

Step #5: Reach out to your shortlist of creators with a provided template or write your own. Make sure you include all necessary information in this message as the marketplace does not have a chat feature.

Step #6: Once the content is reviewed, approved, and goes live, you can view insights and process payment within the platform.

ICYMI: If you're an enterprise business looking to grow your influencer marketing across TikTok (and beyond), you can hand the reins over to Later's team of experts.

Trusted by top brands like Clif Bar & Company, we'll manage your campaigns for you. Schedule a call to learn more. 

How TikTok's Creator Marketplace Works for Creators

Step #1: Join the Creator Marketplace by scanning this QR code and wait to get accepted by TikTok.

Step #2: Head to “Creator tools”, select “Creator Marketplace”, and tap “Profile”. TikTok recommends setting a starting rate for sponsored videos. 

Step #3: Wait for the collaborations to roll in! You can find brand invites in your notification inbox. Feel free to negotiate rates and additional details.  

Step #4: Once in agreement, it's time to create the content and send to the brand for approval.

Step #5: Post your deliverables. Once approved and complete, the brand will confirm, and payment will then be processed. TikTok Creator Marketplace Pay (TTCM Pay) can help facilitate the payment.

So, there you have it!

For small to medium-sized businesses, TikTok’s Creator Marketplace is a great way to access creators, build brand awareness, and drive traffic.

And for creators, it’s an opportunity to get discovered on TikTok, land partnerships, and monetize your content.

It's a win across the board.

ICYMI: Stay up-to-date on the latest social media and influencer marketing news, tips, and trends with Later’s free weekly newsletter.

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