Music, popularly known as TikTok Sounds, is key to the viral app. Not only do Sounds help with creativity, but they’re also a strategic growth tool.
Understanding and using TikTok’s sounds is a great way to help your business or brand grow.
Ready to learn everything about TikTok Sounds? Follow along!
What Are TikTok “Sounds”?
TikTok Sounds (including Original Audio) is the backbone of TikTok.
If you’ve had a scroll on the TikTok For You Page, you’ve likely noticed a pattern. Every single video either uses Sounds or Original Audio. And, in most cases, several videos during your scroll will actually have the same song! That most likely means it’s either trending or viral.
TikTok Sounds are powerful — using Trending Sounds or creating a great Original Audio track is a huge opportunity to push your content to a larger audience. And hey — you may even go viral!
Musical artists have actually made fortunes after going viral on TikTok thanks to the platform’s ability to showcase the artist who made the sound. Did you know Lil Nas x’s Old Town Road started on TikTok?
Not only have musical artists created viral Sounds, but so have brands, businesses, and creators.
How to Navigate TikTok Sounds
Using Trending Sounds (and all Sounds) on TikTok helps bring your content to the next level. From Keeping Up with the Kardashians audio clips to trending songs, you can find whatever you want in the Sounds Library.
When you open up TikTok and begin scrolling the FYP, you’ll notice how every single video is accompanied by a song — whether original audio or from the TikTok Sounds Library.
There are several ways you can choose a TikTok sound for your video. You can browse the TikTok Sounds Library, save songs used by other users, or create your own.
We’re breaking it all down for you below.
TikTok Sounds Library
The TikTok Sounds library is where the magic happens. It’s where you can search and browse all of TikTok’s music library.
It’s everchanging and very user-friendly — organized by genre, popularity, trends, and much more! Access the Sounds Library by tapping the “+” of the home screen and tapping “Sounds” at the top.
You can also search for Sounds on TikTok’s Discover Page. Simply type the song into the search bar and find “Sounds” at the top.
Trending songs are always changing and are based on the TikTok algorithm. It’s based on TikTok users’ behavior, video shares, saves, and of course, plays.
Trending Sounds are a great way to maximize visibility on your video — increasing your chances of landing on the For You page.
TikTok For You Page
As you’re scrolling through your For You page, you might stumble upon a video using the perfect song.
When you find a song you want to use, simply tap on the sound. You’ll be brought to the audio page. Here you can either tap “Use this sound” to film right away or tap “Add to Favorites” to save for later.
How To Add Sounds To Your TikTok Videos
Now that you know where to find Sounds on TikTok, it’s time to learn how to actually add Sounds to your TikTok video.
Adding TikTok Sounds To Existing Videos
If you’re creating a TikTok using content from your camera roll, you can either upload the video with its own audio or you can add a Sound from TikTok’s Sound Library.
To begin, tap “+”. Upload your content and then tap “Sounds” in the bottom left corner.
Here is where you’ll see recommended songs and sounds based on your video—including some curated trending options.
Scroll through to explore the entire Sounds library. You can choose from playlists, trending, and viral songs, new music, and so much more. If you want to use a song from your Favorites, tap “Favorites”.
Once you’ve selected your song, click and drag the soundwaves to choose which part of the song you want to play in your video.
Once you’ve landed where you want your Sound to start, tap the checkmark.
When you Create your TikTok — before you get into the Sounds library — you’ll notice a few recommended sounds at the bottom of your screen for you to seamlessly use without much effort. These sounds are TikTok’s suggestions for you, based on the video you’re editing.
Are you ready to create your first TikTok? Learn everything you need to know to make your first video here.
Adding to TikTok Sounds to New Videos
Adding music when you’re shooting content in TikTok allows the music to guide you and your creativity in real-time.
Step #1: Tap “+” to start shooting
Step #2: Select “Sounds” at the top of your screen.
Step #3: Browse the sound library then tap the sound and select it.
Step #4: Record your video and your chosen sound will play as you film.
How to Create Original TikTok Sounds
Original Sounds range from people singing and creating voiceovers to creating music mashups and viral commentary.
The great thing about Original Sounds? They can show up in trending and recommended categories. And, more often than not, Original Sounds are often made by independent creators rather than major artists! This is a huge growth opportunity.
Take the viral hit “Bored in the House” by @curtisroach for example.
One important thing to remember is that anything you record on TikTok can be used as a sound used by someone else. When a song is recorded on TikTok, it becomes an Original Track — meaning no sounds were used other than your own voice.
Take Lad Bible’s own “Darude Soapstorm” aka DIY Sandstorm for example. This sound was uploaded natively and now features over 400 videos using this same sound from a number of creators.
To create your own original audio, you can either talk while you film in-app or you can record a voiceover after filming. Learn how to record a voiceover here.
If you upload a video from your camera roll, the audio from that video will play. You can adjust the audio by tapping “Volume” on the right-hand side.
TIP: If you’ve created an Original Sound, take a look at your Sound by tapping the bottom right audio to see if anyone else has used it to create a video. You never know what you’ll find.
Now that you know everything about TikTok sounds, it’s time to explore and use these tools to further (and enhance) your TikTok marketing strategy.
Wondering how you or your business can get started with TikTok? Join us on our free 10-day TikTok challenge here.