ICYMI: TikTok's quietly added a new feature for navigating its long-form content.
With video-scrubbing thumbnails, it makes it easier to find specific parts in a video — especially when you fast-forward or rewind.
Here’s what we know about TikTok’s video-scrubbing thumbnails so far — plus, why YouTube may want to watch its back.
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How Do TikTok’s Video-scrubbing Thumbnails Work?
First shared by social media connoisseur, Matt Navarra, TikTok’s soft launch of its video-scrubbing thumbnails have not gone unnoticed:
FINALLY… TikTok added video scrubbing thumbnails! 👀🔎— Matt Navarra (@MattNavarra) January 5, 2023
Makes it easier to find the bit you’re looking for in longer videos
h/t my 13 year old daughter pic.twitter.com/DpyjNoz5dE
Initially, users would have to blindly rewind or fast-forward long-form TikTok content — making it difficult to find a specific section in a video:
But with video-scrubbing thumbnails, you're now able to see exactly where you’re fast-forwarding or rewinding to.
This is especially helpful for tutorials, recipes, or workout videos:
NOTE: TikTok’s video-scrubbing thumbnails feature is being rolled out to select users, so sit tight if you don’t have it yet.
Why Did TikTok Launch Video-scrubbing Thumbnails?
TikTok recently surpassed Netflix as the second-most popular video service for American users under the age of 35 — pointing to its strength as a video streaming platform.
And it's clear that TikTok is now coming for the number one spot: YouTube.
Last year YouTube provided users with a display to skip through videos, watch content on a loop, and determine which video sections are replayed the most.
But TikTok's been making its own changes too.
From gradually upping its video limits to testing horizontal full-screen mode with select users, TikTok hopes to "unleash even more creative possibilities for our creators around the world."
NEW! TikTok FULL SCREEN mode— Matt Navarra (@MattNavarra) December 8, 2022
Great for long-form content… huh ByteDance? 🤔 pic.twitter.com/46HMveag4W
And now with the launch of TikTok’s video-scrubbing thumbnails, YouTube should take note.
We predict this is only the beginning of what's shaping up to be an interesting 2023 for both platforms. Who will reign?
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