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Social Media Marketing News

Is TikTok Removing Its Watermark?

Updated on March 3, 2023
2 minute read

Fingers crossed.🤞

Published March 3, 2023

TikTok's latest feature test has social media managers and creators rejoicing. 🙌

Spotted by Bianca Fernandez, users can download their videos without a TikTok watermark before they post.

“This new feature is probably the best feature that this app has," she says:

But why is this such a big deal? Keep scrollin'.

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What Is the TikTok Watermark?

A TikTok watermark is an overlaid TikTok logo that’s included on a user's video. It also has their username:

How Do You Remove the TikTok Watermark?

While posting directly on TikTok is fine, if you want to cross-promote your content on other social platforms, the watermark isn't ideal.

So, many social media managers and creators use one of two ways to remove it:

  1. Screen-recording your TikTok video while it's still in drafts

  2. Using a third-party tool like SaveTik

Which makes this latest test huge for everyone who uses TikTok’s in-app editing and filming tools, as it'll save time and cut out the middle man.

P.S. You can plan and schedule your TikTok videos in advance with Later's management tools. Create an account now.

What Does TikTok Removing Its Watermark Mean for Social Media Managers & Creators?

With tools like green screen, duets, or stitching right at your fingertips, part of TikTok’s appeal has been the ability to create engaging short-form videos. 

By removing the TikTok watermark, social media managers and creators will be able to repurpose their videos across multiple platforms and retain resolution quality: 

In other words, you can streamline your content creation process and be more efficient — without a watermark to ruin the vibe. 

And with other platforms like Instagram deprioritizing Reels that are "visibly recycled from other apps," you'll no longer have to worry.

It’s a win-win.

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