ICYMI: YouTube’s got big plans for 2023.
Announced in an open letter by Neal Mohan (YouTube’s new CEO), the platform has their sights set on the creator economy.
in 2022, Shorts got 50 *billion* daily views, gaming content got more than 2 *trillion* views, and more people than ever created content with YouTube: just a few highlights from @nealmohan's community letter!!! https://t.co/JYyTgpXnUl
— YouTube (@YouTube) March 1, 2023
So, what are YouTube’s priorities for 2023? And how do they plan to support creators?
We’re breaking it all down, below.
What Are YouTube’s Priorities in 2023?
Following in the footsteps of creator-focused platforms like TikTok, 2023 will see YouTube doubling down on the creator community.
According to Neal, “Creators and artists are the heart of YouTube, and I’ll continue to put them first. In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.”
Translation? Creators are about to get more tools and even more ways to make money on social media.
To achieve this, here are YouTube’s three key priorities in 2023:
Supporting the Success of Creators
Building for the YouTube of the Future
Protecting the YouTube Community
#1: Supporting the Success of Creators
In 2023, creator feedback is key to achieving YouTube’s goals.
By listening to their pool of talent, the platform is introducing more streams of revenue outside of ads — like channel memberships, live streaming options, and more investments in shopping features.
When watching Christian content on YouTube, if there are ads, please don’t skip them. It helps the creators get some monetary value for putting out content (often for free).
— Ebele Light (@ebeletheservant) March 5, 2023
It will go a long way in supporting their work.
Additionally, YouTube plans to broaden accessibility for people who are deaf or hard of hearing.
This includes expanding access to their machine-translated captions tool that lets creators add language tracks to their videos (testing in livestreams and Shorts, too) to create a more inclusive experience.
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#2: Building for the YouTube of the Future
As Neal puts it, you’ve got to meet “viewer[s] where they’re watching content.” And for YouTube, that’s TV.
While the platform has existing TV features like Primetime Channels — a hub to browse and watch TV shows, movies, and live sports broadcasts