ICYMI: YouTube’s got big plans for 2023.
Announced in an open letter by Neal Mohan (YouTube’s new CEO), the platform has their sights set on the creator economy.
in 2022, Shorts got 50 *billion* daily views, gaming content got more than 2 *trillion* views, and more people than ever created content with YouTube: just a few highlights from @nealmohan's community letter!!! https://t.co/JYyTgpXnUl
— YouTube (@YouTube) March 1, 2023
So, what are YouTube’s priorities for 2023? And how do they plan to support creators?
We’re breaking it all down, below.
What Are YouTube’s Priorities in 2023?
Following in the footsteps of creator-focused platforms like TikTok, 2023 will see YouTube doubling down on the creator community.
According to Neal, “Creators and artists are the heart of YouTube, and I’ll continue to put them first. In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.”
Translation? Creators are about to get more tools and even more ways to make money on social media.
To achieve this, here are YouTube’s three key priorities in 2023:
Supporting the Success of Creators
Building for the YouTube of the Future
Protecting the YouTube Community
#1: Supporting the Success of Creators
In 2023, creator feedback is key to achieving YouTube’s goals.
By listening to their pool of talent, the platform is introducing more streams of revenue outside of ads — like channel memberships, live streaming options, and more investments in shopping features.
When watching Christian content on YouTube, if there are ads, please don’t skip them. It helps the creators get some monetary value for putting out content (often for free).
— Ebele Light (@ebeletheservant) March 5, 2023
It will go a long way in supporting their work.
Additionally, YouTube plans to broaden accessibility for people who are deaf or hard of hearing.
This includes expanding access to their machine-translated captions tool that lets creators add language tracks to their videos (testing in livestreams and Shorts, too) to create a more inclusive experience.
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#2: Building for the YouTube of the Future
As Neal puts it, you’ve got to meet “viewer[s] where they’re watching content.” And for YouTube, that’s TV.
While the platform has existing TV features like Primetime Channels — a hub to browse and watch TV shows, movies, and live sports broadcasts — streaming will become a bigger focus for creators in 2023.
This will open up a whole new avenue for creators to build and connect with their community.
Additionally, YouTube will focus on AI-generated technology to expand storytelling and raise production value in creator content.
From simulated backgrounds to virtually “swapping outfits,” creators will be able to experiment with AI’s capabilities — whether it’s via Shorts, podcasts, and more.
#3: Protecting the YouTube Community
In 2023, YouTube is dedicated to protecting kids and users under the age of 18, by making it easier to find family-friendly videos — courtesy of YouTube Kids, through supervised experience.
Beyond that, YouTube’s CEO (a parent himself) promises that the platform has “put extensive resources into creating multiple layers of protection and lifting up high-quality content that helps kids learn and grow."
And, since we’ve recently learned that younger generations are spending the majority of their time on YouTube, this makes sense.
So there you have it: YouTube’s 2023 priorities in a nutshell.
With a focus on creator revenue and community, YouTube promises that the best is yet to come, especially as they make the platform a safer and more inclusive space for different ages and communities.
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