Affiliate marketing is evolving fast—and fashion continues to lead the charge.
Whether it’s a low-key #OOTD or a full-on unboxing haul, creators are turning personal style into steady income. Platforms like TikTok, Pinterest, and Instagram have made it easier than ever to inspire purchases with a look, a vibe, and a well-placed affiliate link.
Fashion is uniquely positioned in the affiliate world: visual, emotional, and endlessly adaptable. It’s a category that doesn’t just follow trends—it sets them. And with creators driving what (and how) people shop, the opportunity is wide open.
In this post, we’ve rounded up 21 fashion affiliate programs that combine competitive commissions with strong brand equity. Whether your niche leans toward premium activewear, budget-friendly staples, or bold streetwear, you’ll find affiliate options designed to fit your audience—and boost your revenue.
21 fashion affiliate programs to explore in 2025.
Each program below is available through Mavely—Later’s affiliate platform designed for creators.
Mavely helps creators monetize their content through curated brand partnerships, easy-to-use link tools, and performance insights. It’s built for influencers who want to turn everyday product recommendations into predictable revenue—without the complexity of managing dozens of programs on their own. With over 1,800 of the world’s favorite brands, including the 21 we’ve featured below, it’s easy to find and link products perfect for your target audience.
Table of Contents
- Introduction
- #1 adidas
- #2 Michael Kors
- #3 QVC
- #4 Rue La La
- #5 ShopSimon
- #6 AllSaints US
- #7 Anne Klein
- #8 Justice
- #8 Gap
- #10 Old Navy
- #11 True Religion
- #12 Walmart
- #13 CUPSHE
- #14 Alo Yoga
- #15 Converse
- #16 Crocs US
- #17 Kate Spade
- #18 Kate Spade Outlet
- #19 Athleta
- #20 The Children's Place
- #21 Nike
- Quick tips for choosing the right affiliate programs.
- Fashion affiliate marketing, simplified.
adidas
Niche: Performance and streetwear
Commission: Up to 10.5%
Cookie window: 30 days
Why it works: Global brand power, trend-forward drops, and crossover appeal across fitness, fashion, and lifestyle.
How to Join: Sign up through Mavely
About the brand:
adidas is a culture-shaping leader in athleticwear, known for merging technical innovation with fashion-forward design. From Ultraboosts to Ivy Park collabs, the brand hits the sweet spot between function and hype. It’s a go-to for creators who move between fitness and lifestyle content with ease.
Customer-facing perks:
Free shipping and free returns
Loyalty program with exclusive member perks
Inclusive sizing and eco-conscious collections
Early access to limited-edition drops
Creator perks (via platform):
Up to 10.5% commission
30-day cookie window
In-dashboard reporting for real-time performance
Custom banners and affiliate creatives
Michael Kors
Niche: Luxury lifestyle
Commission: Up to 10.5%
Cookie window: 30 days
Why it works: Known for glam meets functionality—plus high AOV and consistent new arrivals.
How to Join: Sign up through Mavely
About the brand:
Michael Kors delivers elevated fashion with an aspirational edge. From structured totes to sleek ready-to-wear, it’s luxury made wearable. For creators, the brand offers high-impact style at mid-tier pricing—perfect for curated looks, hauls, or luxury-for-less storytelling.
Customer-facing perks:
Free shipping and free returns
VIP rewards program
Regular limited-time offers and exclusive collections
Iconic designer appeal at accessible price points
Creator perks:
High average order values = bigger affiliate payouts
30-day cookie window
Robust conversion data
In-platform creative assets
QVC
Niche: Curated shopping across categories
Commission: Up to 14%
Cookie window: 1 hour
Why it works: Loyal shoppers, strong storytelling, and frequent limited-time deals.
How to Join: Sign up through Mavely
About the brand:
QVC is a household name in live, curated shopping. With everything from loungewear to luxe skincare, the platform is built on trust, value, and urgency. Its short cookie window is balanced by high-intent shoppers and timed promotions—ideal for creators who thrive on recommendation-style or flash-sale content.
Customer-facing perks:
Easy Pay installments on most products
Free returns and detailed reviews
Daily flash deals and event-style shopping
High-touch shopping experience with live demos
Creator perks:
Generous 14% commission
Hour-long cookie window—perfect for live content
Frequent deal drops for content tie-ins
Platform reporting and campaign resources
Rue La La
Niche: Designer flash sales
Commission: Up to 12.6%
Cookie window: 1 day
Why it works: FOMO-driven fashion finds and deep discounts that convert fast.
How to Join: Sign up through Mavely
About the brand:
Rue La La curates limited-time sales on high-end fashion, home, and beauty brands. With steep discounts and daily drops, it’s a dream for deal-seekers. Creators can easily tap into urgency-driven content—perfect for stories, reels, or anything countdown-worthy.
Customer-facing perks:
Major markdowns on luxury brands
Easy-to-use mobile-first shopping
Exclusive, members-only daily deals
Creator perks:
12.6% commission rate
1-day cookie window
Access to flash-sale schedules and affiliate tools
Great match for fast-paced content formats
ShopSimon
Niche: Outlet deals from name brands
Commission: Up to 7%
Cookie window: 7 days
Why it works: One-stop-shop for affordable favorites—ideal for family-focused or practical fashion content.
How to Join: Sign up through Mavely
About the brand:
ShopSimon brings the outlet mall experience online. With access to familiar names across apparel, shoes, and accessories, it appeals to budget-conscious shoppers looking for reliable style. It’s an easy win for creators promoting seasonal savings, staples, or back-to-school content.
Customer-facing perks:
Deep discounts on trusted fashion brands
One-stop access to multiple retailers
Frequent clearance events and sales
Creator perks:
Up to 7% commission
7-day cookie window
High-intent seasonal traffic (holidays, back-to-school)
Perfect for haul or budget-conscious content
AllSaints US
Niche: Edgy street-luxe
Commission: Up to 14%
Cookie window: 30 days
Why it works: High-impact aesthetics and loyal fans—great for creators with alternative or minimalist vibes.
How to Join: Sign up through Mavely
About the brand:
AllSaints is known for its muted palette, leather essentials, and effortlessly cool silhouettes. With a signature grunge-meets-modern aesthetic, it appeals to trendsetters who favor understated luxury. Great for high-AOV conversions and fashion-forward storytelling.
Customer-facing perks:
Seasonal collections and sale events
Strong design identity and premium materials
Global shipping options
Creator perks:
High AOV and up to 14% commission
30-day cookie for longtail conversions
Effective in lookbook or high-style content
Anne Klein
Niche: Timeless, career-ready fashion
Commission: Up to 14%
Cookie window: 15 days
Why it works: Consistent appeal with professional women and polished, everyday wear.
How to Join: Sign up through Mavely
About the brand:
Anne Klein champions timeless fashion with a professional edge. From polished blazers to classic flats, the brand is rooted in versatile, everyday style. Ideal for creators focused on careerwear, capsule wardrobes, or ageless fashion.
Customer-facing perks:
Work-to-weekend versatility
Quality materials and mature sizing
Frequent promotions
Creator perks:
Up to 14% commission
15-day cookie window
High engagement for workwear and life-stage style content
Justice
Niche: Tween fashion
Commission: Up to 14%
Cookie window: 45 days
Why it works: Bright, bold, and built for the back-to-school season—plus long cookie windows for more earnings.
How to Join: Sign up through Mavely
About the brand:
Justice designs colorful, trend-driven fashion for tween girls—emphasizing confidence, individuality, and fun. With playful prints and inclusive sizing, it’s a hit with young shoppers and their parents. A great fit for family, parenting, or back-to-school content.
Customer-facing perks:
Inclusive sizing
Frequent collections tailored to trends and seasons
Kid- and parent-approved price points
Creator perks:
45-day cookie = long earning runway
High engagement with parenting creators
Best used in family, BTS, or gifting content
Gap
Niche: All-ages basics
Commission: Up to 4.2%
Cookie window: 1 day
Why it works: Evergreen pieces, brand trust, and seasonal sale surges.
How to Join: Sign up through Mavely
About the brand:
Gap has long been a staple for classic American style. From denim to everyday basics, the brand spans generations with pieces that work year-round. It’s especially effective in lifestyle, family, or minimalist fashion content.
Customer-facing perks:
Frequent promotions and clearance
Inclusive sizing
Modern takes on staple pieces
Creator perks:
Wide audience appeal
Easy to style across age groups
Short cookie, but strong on-sale conversion
True Religion
Niche: Streetwear denim
Commission: Up to 7%
Cookie window: 30 days
Why it works: Distinct design, high-ticket denim, and strong Gen Z resonance.
How to Join: Sign up through Mavely
About the brand:
True Religion is iconic for its bold stitching and premium denim. Combining streetwear roots with designer flair, it’s loved by style-conscious shoppers who value individuality. Creators get access to high AOV and strong niche loyalty.
Customer-facing perks:
Seasonal drops and collabs
Signature denim fits
Regular outlet deals online
Creator perks:
30-day cookie
Strong with Gen Z and urban fashion audiences
Great AOV and strong niche conversions
Walmart
Niche: Multi-category including fashion
Commission: Up to 17.5% (select categories)
Cookie window: 14 days
Why it works: Volume potential, massive brand trust, and style at scale.
How to Join: Sign up through Mavely
About the brand:
Walmart offers everything from everyday basics to trending fashion drops. Its unmatched scale, accessibility, and shopper trust make it a reliable revenue generator—especially during seasonal refreshes or major sale events.
Customer-facing perks:
Free two-day shipping on orders $35+
Affordable trend collections
Size and style diversity
Creator perks:
High-volume potential
Wide audience fit
Up to 17.5% commission in some categories
CUPSHE
Niche: Swimwear and resort wear
Commission: Up to 3.5%
Cookie window: 30 days
Why it works: Budget-friendly beachwear with a highly visual, trend-driven catalog.
How to Join: Sign up through Mavely
About the brand:
CUPSHE delivers stylish swim and vacation-ready looks that photograph beautifully. With flattering fits and frequent drops, the brand is a top choice for summer hauls, travel guides, and lifestyle creators.
Customer-facing perks:
Frequent sales and BOGO promos
Flattering sizing for all body types
Instagrammable design
Creator perks:
Built-in shareability (think: beach hauls, travel prep)
Recurring demand in Q2–Q3
High engagement on photo-based content
Alo Yoga
Niche: Luxe activewear
Commission: Up to 10.5%
Cookie window: 30 days
Why it works: Fashion-forward fitness with high cart values and major influencer pull.
How to Join: Sign up through Mavely
About the brand:
Alo Yoga blends high performance with minimalist design. It’s a celeb-favorite brand with cult-level loyalty and premium pricing. Perfect for creators covering wellness, athleisure, or aspirational everyday fashion.
Customer-facing perks:
Luxe fabrics + function
Free shipping
Fast-moving limited drops
Creator perks:
High cart values and influencer cachet
Pairs well with wellness, fitness, or fashion content
Strong affiliate creative assets
Converse
Niche: Iconic sneakers and apparel
Commission: Up to 7%
Cookie window: 7 days
Why it works: Perennial classic with major cultural cachet—easy to style and sell.
How to Join: Sign up through Mavely
About the brand:
Converse is a heritage brand that stays cool by constantly evolving. From skate culture to street style, its sneakers cross generational and subcultural lines. For creators, that means timeless content with built-in audience appeal.
Customer-facing perks:
Seasonal drops and collabs
Free returns
Wide sizing and colorways
Creator perks:
High brand recall = strong click-through
Effective for seasonal, haul, or throwback content
Assets available through affiliate portal
Crocs US
Niche: Comfort-first footwear
Commission: Up to 11.9%
Cookie window: 30 days
Why it works: Viral hits, fun collabs, and huge conversion potential—especially with Gen Z.
How to Join: Sign up through Mavely
About the brand:
Crocs went from practical to pop culture phenomenon. Loved for their comfort, bold colors, and customizable Jibbitz, they’re now a must-have across demographics. Great for playful content, trendspotting, and even healthcare/lifestyle crossover.
Customer-facing perks:
Customization
Color and style variety
Frequent limited-edition drops
Creator perks:
Excellent for meme, trend, or seasonal content
Loyal fanbase converts quickly
Great clickbait for reels and shortform
Kate Spade
Niche: Chic accessories and fashion
Commission: Up to 10.5%
Cookie window: 7 days
Why it works: Colorful, polished, and giftable—great for aspirational content or lifestyle creators.
How to Join: Sign up through Mavely
About the brand:
Kate Spade brings joy to fashion with vibrant hues, playful design, and signature polish. From statement bags to giftable jewelry, it’s beloved by creators for its distinct look and loyal audience.
Customer-facing perks:
Frequent sitewide promos
Gift guides and seasonal launches
Statement pieces under $200
Creator perks:
Stylish, clickable content
Strong AOV and brand trust
Easy plug into lifestyle, gift, or personal style posts
Kate Spade Outlet
Niche: Discounted designer fashion
Commission: Up to 21%
Cookie window: 7 days
Why it works: Elevated looks at lower price points—and standout commissions for affiliates.
How to Join: Sign up through Mavely
About the brand:
Kate Spade Outlet gives shoppers access to premium pieces at reduced prices—without compromising on style. With past-season collections and exclusive deals, it’s an affiliate standout for value-driven luxury content.
Customer-facing perks:
Major markdowns
Exclusive outlet-only styles
Fast-moving inventory
Creator perks:
Up to 21% commission—highest on this list
Ideal for budget-luxury positioning
Easy to plug into sales or capsule content
Athleta
Niche: Sustainable activewear
Commission: Up to 4.2%
Cookie window: 1 day
Why it works: Ethically made, women-designed, and performance-ready—ideal for wellness creators.
How to Join: Sign up through Mavely
About the brand:
Athleta designs performance gear with purpose. With inclusive sizing, ethical production, and a focus on empowering women through movement, the brand is a go-to for creators promoting mindful living or active lifestyles.
Customer-facing perks:
Fair-trade and sustainable
Rewards through the Gap Inc. family
Frequent new arrivals
Creator perks:
Best fit for wellness, ethical, and slow-fashion content
Loyal audience and lifestyle overlap
Short cookie, but strong niche conversion
The Children's Place
Niche: Kids’ fashion and basics
Commission: Up to 3.5%
Cookie window: 15 days
Why it works: Age-appropriate fashion and year-round content opportunities for family creators.
How to Join: Sign up through Mavely
About the brand:
The Children’s Place is a staple for affordable, kid-friendly fashion—from holiday outfits to everyday basics. With consistent sales and wide sizing, it’s a strong performer for family-oriented creators with school-year and seasonal content.
Customer-facing perks:
Buy more/save more promos
Uniforms, denim, and graphic tees
Budget-friendly bundles
Creator perks:
Solid performer during school year and holiday spikes
Easy cross-sell for family or parenting influencers
15-day cookie for extended conversion window
Nike
Niche: Sportswear + streetwear
Commission: Up to 4.2%
Cookie window: 7 days
Why it works: Iconic. High demand, regular drops, and cross-niche appeal from fashion to fitness.
How to Join: Sign up through Mavely
About the brand:
Nike is a global icon that blends innovation, performance, and culture. Known for both elite athleticwear and street-style credibility, the brand has universal appeal. For creators, it offers constant content opportunities and powerful brand equity.
Customer-facing perks:
Nike app exclusives
Regular new drops
Premium athlete collabs
Creator perks:
Massive brand trust
Ideal for hype, fitness, or gear content
Excellent traffic builder—even if conversion is low AOV
Quick tips for choosing the right affiliate programs
Every creator is different, but here’s what to prioritize:
Brands that reflect your audience’s taste and values
Strong commission rates (8–15% is the sweet spot)
Longer cookie durations = more chances to earn
Product diversity to support recurring content
Tools and resources that simplify link sharing and tracking
Fashion affiliate marketing, simplified.
The opportunity in fashion affiliate marketing isn’t just about income—it’s about turning creativity into a scalable revenue stream. With the right tools, data, and brand partnerships, you can monetize your style in a way that feels aligned and authentic.
When you use Mavely by Later, you get access to:
A wide variety of affiliate programs (1,800+!) all in one place
Free, easy-to-use tools, including LinkDM, Later link in bio, and a MyShop storefront
An all-in-one dashboard with transparent earnings data and performance insights to help you grow
Let’s turn your next outfit post into your next paycheck.