Instagram

Instagram Announces New Feed Views: Home, Favorites, and Chronological Following Feed


By Jillian Warren

Published January 6, 2022

2 minute read

That’s right, the chronological feed is making a comeback!

Share

Stay on top of the biggest social media marketing trends!

Instagram has confirmed three new feed options will soon be available in the app: Home, Favorites, and a chronological Following feed. 

In a Tweet earlier today, Head of Instagram Adam Mosseri shared that the company has already started testing the tri-feed format, with a view to launch the full experience “within the first half of this year.”

The main Instagram feed will be split into three tabs: Home, Favorites, and Following: 

  1. Home: According to Mosseri, the Home feed will be similar to the “experience you know today.” Although unconfirmed, we expect to see a lot more suggested content populating this feed over time.   

  2. Favorites: This feed will consist of content from a curated list of accounts. Mosseri says this will be a feed to capture all the posts from people “you don’t want to miss things from.” It is still unconfirmed how this list will be set, but it could be an extension of Instagram’s Close Friends feature. 

  3. Following: And finally, this feed will be a chronological list of all the accounts that you follow. That’s right, the chronological feed is back. 

What Does This Mean for the Future of Instagram? 

This is a major change for Instagram.

Why is it so significant? Well, when you think about it – it creates more opportunities for Instagram to deliver suggested content through the main landing-page feed, while still having a following feed available.

If this all sounds a little familiar, it’s because it is. 

TikTok has been using this model since it went mainstream in 2018, and it clearly works. The viral app is now officially more popular than Instagram amongst US-based Gen Z users

And while Instagram is still significantly different from TikTok, we anticipate to see more features making their way across to the ‘gram. 

Stay tuned! 

Stay on top of all the latest Instagram trends by subscribing to Later’s free weekly newsletter. Every insight you need, delivered straight to your inbox.

Stay on top of the biggest social media marketing trends!

RELATED ARTICLES

10 min read

The Best Time to Post on Instagram in 2022, According to 35 Million Posts

By Jillian Warren

16 min read

The Ultimate Guide to Scheduling Instagram Posts

By Benjamin Chacon

13 min read

This is How the Instagram Algorithm Works in 2022

By Monique Thomas