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Ecommerce, Instagram, Marketing

How to Make Money with Instagram Shoppable Posts

Shopping on Instagram is here! Instagram has officially launched Instagram Shoppable Posts, a native integration that makes it easy to tag and shop products directly from your organic Instagram posts.

You may have seen this feature on your feed before, since Instagram and Shopify have been testing the feature since late-2016. But shopping on Instagram is officially going global and is now available in 46 countries.

And now thanks to Instagram’s latest checkout feature, you can buy products directly on Instagram without ever leaving the app!  

Ready to get started with shopping on Instagram? Here’s everything you need to know about how to create Instagram shoppable posts:

Instagram Shoppable Posts

Table of Contents

Why Instagram Shoppable Posts?

Instagram’s transformation from a casual social platform to a full-scale sales channel for businesses has been on a quick roll for some time now. But with the global release of Instagram shoppable posts — and the more recent addition of a native “checkout” feature — that transformation is all but complete.

Until now, possibly the hardest part about running a business on Instagram has been the inability to share clickable links in a caption or tag products in Instagram posts.

And while a number of products have risen up to meet this need (including Later’s Linkin.bio feature), the expansion of Instagram’s shopping feature means that consumers can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app.

Instagram Shoppable Posts

This is obviously a huge deal for businesses that sell products or services online. Prior to the Instagram shoppable posts rollout, users had only two options for sending direct traffic from Instagram: the link in your bio & clickable Instagram Stories.

With the added ability to send traffic directly from Instagram posts, businesses can easily connect their audiences with the products and services they sell — and ultimately streamline the Instagram buying journey.

instagram shoppable posts

In addition to shopping tagged products in an Instagram post, Instagram users will also be able to browse the “shop” feed right from your Instagram profile.

instagram shoppable posts

In the words of Instagram, “through features like product tags and a ‘Shop’ tab on profile, discovering and buying products on Instagram is now easier to do. For businesses, tagging a product is as simple as tagging a person in a post. And for shoppers, a shopping posts’ tags get rid of the guesswork and allow for easy access to a tagged product’s information.”

In other words, people can now go from product inspiration to product information in just a few taps, and do so in a way that’s organic to the Instagram experience.

instagram shoppable posts

But it’s Instagram’s latest shopping feature that will likely have the biggest impact on ecommerce brands: the ability to buy products without ever leaving the Instagram app. 

According to Instagram’s announcement, now when you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page.

You can tap it to select from various options, such as size or color, and then continue to payment — all without leaving Instagram! All you have to do is enter your name, email, billing information, and shipping address the first time you check out.

instagram shoppable posts

Once your first order is complete, your information will be securely saved for convenience the next time you shop.

You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.

The new checkout feature is currently in closed beta for several major businesses and only available to users in the United States. But Instagram plans to roll it out further in the coming weeks and months!



How to Get Started with Instagram Shoppable Posts

There are a few eligibility requirements you’ll need to check off before you can get started with Instagram shoppable posts:

1. You must be located in one of the 46 countries that the feature is currently available. 

2. You need an Instagram Business account, which can easily be set up by following our guide here

3. You must be on the latest version of the Instagram app on either iOS or Android.

4. Your business must sell physical goods that comply with Instagram’s merchant agreement and commerce policies.

5. Your business profile must be connected to a Facebook catalog. This can be created and managed on Business Manager, directly on your business’s Page on Facebook, or through Shopify or BigCommerce.

Here’s how to do it:

1. Create a Facebook Catalog with Facebook Business Manager

To get started, head to the Business Manager account that owns the Facebook Page that’s linked to your Instagram business account.

instagram shoppable posts

From your Business Manager account, create a new catalog or identify and existing catalog you’d like to use with shopping on Instagram.

Start by opening your Business Manager Settings and clicking on People and Assets. Here you’ll find a Catalogs option. Click on “+ Add” and choose Create a New Product Catalog.

You have to give your product catalog a name and select the type of products you’re adding to your catalog before adding your product feed.

Here’s a Facebook guide on how to do it.

2. Add a Shop Section on Your Business’ Facebook Page (Only Available in the US!)

A second option is to add a Shop section to your business’ Facebook Page, which lets you display and sell your products right on Facebook. 

To get started, on your Facebook Page, click the Shop tab (if you don’t see the Shop tab, follow these steps). Read and check the “I agree to the Merchant Terms and Policies” box, and then click Continue.

instagram shoppable posts

Here you’ll have to pick either “Message to Buy,” “Check Out on Facebook” or “Check Out on Another Website.” If you choose the Facebook option, customers will be able to purchase products on your Facebook Page. If you prefer that customers checkout on another website (like your e-commerce site), choose the second option.

Note: The “Message to Buy” option currently doesn’t work with Instagram shoppable posts, so don’t select that option if you want to use the Instagram feature. 

instagram shoppable posts

The next steps differ depending on the option you selected. If you go with “Check Out on Facebook,” you’ll have to set up PayPal or Stripe account. For “Check Out on Another Website,” you’ll have to connect your products and website. 

Here’s a Facebook guide on how to do it.

3. Create a Shop on Facebook with Shopify

If you have a Shopify store with a paid plan (Basic Shopify plan or higher), you can use their Facebook integration to set up a shop on Facebook. 

instagram shoppable posts

Before you get started, you need to have the Facebook sales channel installed on your Shopify store, which creates a Shop tab on your Facebook page that displays your Shopify products.

Here’s a Shopify guide on how to set it up.

Once you’ve done the above, you can easily add the Instagram sales channel to your Shopify store, which connects the product that you have in Shopify to your Instagram business profile.

To do this, head to your Shopify admin and click to “+” button beside the “Sales channels” heading.

instagram shoppable posts

Next, on the “Add sales channel” dialog, click Instagram and then Add channel.

You’ll need to log into your Facebook account page to authenticate your Instagram account in the sales channel.

Once the Instagram sales channel is installed, you can enable the feature by visiting Shopping under Business Settings in the Instagram app.

instagram shoppable posts

4. Create a Shop on Facebook with BigCommerce

A final option is to use BigCommerce to connect your store’s catalogue to your Facebook Page.

Start by opening Channel Manager on your BigCommerce account and clicking Get Started next to Facebook.

Image courtesy of BigCommerce

On the next screen, confirm that you’re using a compatible currency, sign up for a Facebook account (if you don’t have one), review the product requirements, then click Get Started.

You’ll then have to fill out your details on the Configuration page, including your Business’ contact email, phone number, and the Facebook Page you’d like your Shop to appear on. 

Here’s a BigCommerce guide on how to it.

Once Facebook approves your catalog, head back to Channel Manager, click Get Started next to Instagram, and confirm that your store meet the necessary requirements.

Connect Your Product Catalog to Your Instagram Account

Once you’ve completed the above steps for either of the four options, your account will be reviewed by Instagram before you can access the shoppable Instagram posts feature (this can take anywhere from a few hours to a few days according to Instagram). And once you’re approved, you’ll see a notification in your Instagram business profile.

instagram shoppable posts

The next step is to connect your product catalog to your Instagram account. Head back to the Shopping section in your Instagram settings and tap on Products.

Here you’ll be able to select a product catalog to connect to your business profile. Once you’re finished, tap Done.

instagram shoppable posts

Shopping on Instagram: How to Tag Products with Instagram Shoppable Posts

With the Instagram sales channel set up and your product catalog imported, you can immediately start tagging posts on Instagram with your products.

It all happens in the Share screen after you’ve added a caption, effects, and filters to an Instagram post — tagging products is basically the same process as tagging other users.

Start by tapping Tag Products and then select the products in the photo you want to tag.

Next, enter the names of the products you want to tag, then select them as they appear in the search box.

Once you’re finished, tap Done and share your post!

With so many businesses already using Instagram to share lifestyle/product photos, the ability to tag products within your posts and send direct traffic to your checkout page could be a game changer for businesses on Instagram.

Do you think you’ll be shopping on Instagram or using Instagram’s shoppable posts feature? Let us know in the comments!

Ready to drive traffic and make sales from Instagram? Learn more about how Linkin.bio works in this video and upgrade to a Later business plan today! 

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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