Introducing Latergramme for Instagram Video

Social media and video go together like cats and the internet – and Instagram video is no exception. This year has already seen a lot of movement around social media video content with video on Twitterthe efforts to make video a bigger component of the Facebook News Feed, and the incredible (and growing!) stats around social media video content:

Today we are excited to announce that Latergramme now allows users to upload, schedule and share video for Instagram via the Latergramme web app!

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Quick Guide To Scheduling Instagram Video With Latergramme

To get started scheduling your Instagram videos through Latergramme, first login to the Latergramme web app

From here you can select a video file from your computer, drag and drop the file onto the upload box, or import directly from either Dropbox or Google Drive. Latergramme can accept most video file formats up to 50MB in size and that are at least 3 seconds in length.

While the video finishes uploading, you can add your caption and hashtags, then click save to add the content to your library. Once the video has finished processing, you will be able to set the date and time you want your video to be published.

Just as with Latergramme image scheduling, you will receive a push notification on your phone at the scheduled time and can then easily push your video live to Instagram!

Latergramme makes scheduling, managing and posting your video content for Instagram simple and easy!

6 Tips For Creating Instagram Video Content

1 – Audio/Narration | You have the choice to use the audio of the video clip, add in narration or music after you have finished filming, or have the video play without any sound. Each option has its merits depending on the style and message of your video – see what works best and resonates with your audience.

A video posted by nike (@nike) on

A video posted by lululemon (@lululemon) on


2 – Play With Angles |  You don’t need to hold the camera in one spot or shoot in one 15 second long clip. Instead, you can stitch together different clips and play with angles or perspectives to put together something special and unique that will truly grab your audience’s attention.

A video posted by @toms on


A video posted by gopro (@gopro) on


3 – Mix It Up | Try different styles and formats for your videos. Stop motion or a flipbook style video created out of still images are great ways to add something special to your account while showcasing your brand or product.


A video posted by LEGO (@lego) on


4 – UGC | Instagram has a huge, passionate community of content creators. Connect and build relationships with your community to find user-generated content (UGC) that is relevant to your brand and message to share on your own Instagram feed.

For more ways to support log onto where #GoPro will match each donation #MayTheWaveHealUsAll   A video posted by Mauli Ola Foundation (@mauliolafoundation) on



5 – Tools & Editing | There are tons of great (and easy to use) apps and tools out there to help you create great video content for your Instagram feed. At Latergramme, we’ve been loving apps like iMovie, Flipagram, and Burstio.


A video posted by Photojojo (@photojojo) on


6 – Have Fun | Using video is a great opportunity to show the personality and people behind your brand! Try new things, new apps, new ideas and go ahead and have fun with it!

A video posted by @converse on


A video posted by Latergramme (@latergramme) on


Schedule and manage your Instagram video content with Latergramme.

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Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter