Skip to main content

Copied URL to clipboard!

Instagram Tips & Resources

Instagram Merges IGTV and Feed Videos – Here's What It Means For You

Updated on October 6, 2021
2 minute read

Say goodbye to IGTV and hello to Instagram's newest video format...

Published October 6, 2021

Starting today, IGTV will be no more.

That’s right, Instagram is merging IGTV and Feed videos into a single format: Instagram Video.  

Head of Instagram, Adam Mosseri, has been hinting at a more “simplified video experience” on the platform for a while.

By merging IGTV with Feed videos, Instagram has a single destination for longer form video content – providing a clearer distinction between Instagram Reels.

To support this change, Instagram is introducing several new features for Instagram Video:

  • A new Video tab on Profile

  • Trimming

  • Ability to upload video captions

  • People and location tagging

  • 60 second Feed Previews*

NOTE: Previews will be limited to 15 seconds for In-stream Video Ads.

The new Video tab will replace the old IGTV tab on user’s profiles, with a new “play button” icon. 

IGTV and feed video analytics will now be available under a new "Videos" tab in Instagram Insights, rather than in separate displays.

Based on what we know so far, it sounds like most of the existing IGTV features will be repackaged in the new Instagram Video format. It’s still unconfirmed how IGTV series content will take form on the new platform, or whether the ability to download and share an Instagram Live will still exist.

Plan, preview, and automatically publish your Instagram posts in advance with Later – for free! No credit card details required. 

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address

What Does This Mean For You?

In theory, this change should make our lives a little simpler. We now have four video platforms, rather than five, to contend with on Instagram. 

  1. Instagram Stories: For informal, everyday videos that last 24 hours, split into 15 second slides 

  2. Instagram Reels: For quick and entertaining videos (usually to trending audio) up to 60 seconds in length

  3. Instagram Video: For longer-form storytelling up to 60 minutes in length

  4. Instagram Live: For real-time streams up to 4 hours in length

By removing IGTV from the mix, there is now a single destination for longer-form content on Instagram – which should make content planning, creation, and discoverability on the platform easier (phew!). 

What do you think about this change? Join the conversation over on Later’s Instagram account

Get all the latest social media news delivered straight to your inbox! Sign up Later’s free newsletter today.

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address

Plan, schedule, and automatically publish your social media posts with Later.

Related Articles

  • How to Plan a Social Media Content Calendar in 2024 (+ Free Template)

    By Lindsay Ashcraft

  • How to Edit Instagram Videos to Match Your Brand Aesthetic

    By Lexie Carbone

  • 6 Social Media Scheduling Hacks to Save Time & Streamline Your Workflow

    By Lindsay Ashcraft