Did you know that Snapchat reaches 90% of the 13- to 24-year-old population and 75% of the 13- to 34-year-old population in over 25 countries? With over 850 million monthly active users globally, Snapchat offers brands unique engagement opportunities that shouldn't be overlooked.
According to data Snapchat shared with us in 2025, you might not even be able to reach Snapchatters on other platforms daily. Out of all U.S. Snapchatters:
40% are not on TikTok daily
37% are not on Facebook daily
69% don't use X (Twitter)
That's a lot of potential missed connections if Snapchat isn't part of your social strategy!
Regardless of your audience size, managing content creation and publishing can be overwhelming. Luckily, you can now schedule Snapchat content with Later, making it easier than ever to maintain a consistent presence on the platform.
We're breaking down how to plan your Snapchat content strategy, from finding the right creators to scheduling posts, so you can focus on building authentic connections with your audience.
Table of Contents
Can You Schedule Snapchat Posts?
Yes, you can schedule Snapchat posts automatically using a Snapchat scheduler! Thanks to Later's new partnership with Snap Inc., brands can now schedule and publish content to Snapchat automatically. This integration lets you plan and execute your Snapchat strategy alongside your other social platforms.
Why would you want to schedule your Snapchat content in advance using a scheduling tool?
Snapchat should be an important part of your content strategy. Using a Snapchat scheduling tool like Later provides additional features to streamline your content planning, managing, and scheduling.
Here are the top three benefits:
#1. Batch Content & Save Time
Snapchat is all about authentic, in-the-moment content, but that doesn't mean you can't plan ahead. With Later's Snapchat scheduler, you can batch content and visually plan out an entire week's worth of Snapchat Stories and Spotlights in one dedicated session.
#2. Be More Consistent
If we're being honest, posting daily Snapchat content can be challenging—whether it's choosing what to post, finding the time to create content, or forgetting to post altogether.
Not only does scheduling Snapchat content save you time, but it also helps build a stronger posting cadence. With Later, you can publish your Stories based on your best times to post, making it easier to grow and hit your social media goals faster.
#3. Strategize, Strategize, Strategize
With millions of people watching Snapchat Stories daily, focusing your efforts on an effective Snapchat content strategy will seriously pay off.
By visually planning your Snapchat content in advance, you gain an end-to-end view of how your stories will flow together—so you can tell the strongest story and maximize opportunities for engagement.
Plus, you can easily see how your Snapchat content is performing with an all-in-one social media management tool like Later. Get all your stats in one, easy-to-use analytics dashboard.
Later lets you track up to 12 months' worth of Snapchat Stories, so you can see exactly what works best, filtering by key metrics, such as likes, reach, comments, and more.
By bulk uploading and planning your content in advance, you'll stay consistent with your audience while saving time, driving sales, and increasing your reach.
Scheduling Snapchat Stories is simply a no-brainer—start your 14-day trial with Later today and keep your audience coming back for more.
How to Use Later’s Snapchat Scheduler to Schedule & Publish Content
Whether you're looking for a more consistent way to engage with followers or hoping to drive traffic to a product page, scheduling Snapchat content in advance is the answer.
Luckily, with Later, getting started is easy with five simple steps:
Step #1: Connect Your Snapchat Public Profile
Sign up for Later (or sign in) on your desktop and tap "Add Social Profile."
Select the Snapchat icon to connect your account and authorize Later to publish content on your behalf.
Step #2: Use Later's Media Library
Upload content to your Media Library and drag and drop stories onto the storyboard tool, then re-arrange them to fit the order and look that you prefer:
Here you can also easily crop and resize images and video to fit Snapchat's 9:16 ratio with Later's crop tool.
Step #3 (Optional): Edit Your Snapchat Stories
Add text and filters to your Snapchat Stories content.
Step #4: Schedule Snapchat Stories
Select "Auto Publish" and the time and date from the drop-down.
Finally, tap "Save Story" and just like that...You've scheduled your first Snapchat Stories.
When it's time to post, your scheduled Snapchat Stories will automatically publish to your profile, no notifications required.
NOTE: Due to API capabilities, auto-publishing does not support stickers, links, or audio. However, you can still schedule stories through notification publishing.
When it's time to post, you'll receive a push notification on your mobile device. Your stories will be downloaded to your phone and the caption and links will be copied to your clipboard.
In short, Later can help you spend less time posting on a whim, and more time growing your business and engaging with your community.
For more support, visit the Later Help Center: How to Schedule & Publish Snapchat Posts.
So, what are you waiting for? Start scheduling your Snapchat Stories in advance with Later, available on all paid plans.
The Best Snapchat Scheduler in 2025
We might be biased but Later is our pick for the best Snapchat scheduler in 2025. Later makes it easy to plan, schedule, and analyze your Snapchat content alongside all your other social platforms. Here's why Later stands out:
Unified dashboard: Manage all your social platforms in one place
Visual planning: See how your content flows together across platforms
Time-saving tools: Batch upload content and schedule weeks in advance
Cross-platform insights: Compare performance across Snapchat, Instagram, TikTok, and more
First-to-market integration: Later is the first platform to integrate both Snapchat's Public Profile API and Creator Discovery API
How Later Can Support Your Snapchat Strategy
If you're looking to take your Snapchat strategy to the next level, Later's here to help brands and creators alike with tools like:
Creator Discovery and Collaboration
Easily find Snapchat Creators who align with your brand and streamline campaign management from outreach to execution.
Data-Driven Analytics
Track engagements, conversions, and ROI, helping you refine your Snapchat strategy over time.
Multi-Platform Integration
Repurpose top-performing content Snapchat content across Instagram, TikTok, and beyond.
Social Media Management
Schedule Snapchat posts, analyze performance, and manage content all in one place—whether you’re a brand or creator.
Looking Ahead
Now that you know how to schedule Snapchat content with Later, you can focus on building a more consistent and strategic presence on the platform without the daily stress of creating content on the fly.
Snapchat continues to be a powerful platform for reaching younger audiences, with over 850 million monthly active users globally. By streamlining your Snapchat strategy with Later's scheduling tools, you can tap into this audience more effectively while saving valuable time.
Ready to make Snapchat scheduling a breeze? Start your 14-day free trial with Later today and start planning your content calendar!
