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TikTok Introduces Favorites to the For You Page


By Jessica Worb

Updated on May 18, 2022

3 minute read

There’s a new way to organize content on TikTok 👀

Published May 18, 2022

Stay on top of the biggest social media marketing trends!

Introducing: TikTok Favorites.

Now, just like on Instagram, TikTok users can bookmark videos right on the For You page and organize them into Collections.

TikTok Favorites aren’t entirely new. In fact, the handy tool has been hiding in plain sight for some time now.

Previously, to access the Favorites and Collections features, users had to long-hold on a video and select “Add to Favorites”. 

So, how does the feature work and what does it mean for the TikTok algorithm? Keep reading to find out.

How to Use the Favorites Feature on TikTok 

The new Favorites button is on the right-hand side of the For You page and looks like a bookmark icon:

the new tiktok favorites feature on laters tiktok

Tap the icon to add a TikTok video to your Favorites.

TikTok also introduced Collections — the ability to categorize your saved posts by topic, look, or any other classification you want to use to keep your saved posts organized.

tiktok collections

Get creative with your Collections! Think of them as a personalized library of all of your favorite videos.

Press "+ Create new collection" to add more collections. You can add as many as you'd like.

steps to add a new tiktok collection

Not only can users favorite videos, but they can also favorite sounds, effects, comments, questions, hashtags, and products. 

To favorite a sound, press on the sound page and select “Add to Favorites”. For every other type of content, press and long hold on the screen until a pop-up appears.

adding a tiktok sound to tiktok favorites

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How to Find Favorites on TikTok

When you’re on your profile, you’ll see small bookmark icon beside your likes:

tiktok favorites tab

When you press in, it shows all of the formats you can favorite: videos, sounds, effects, comments, questions, hashtags, and products.

tiktok favorites options

If you want to see how many people are saving your TikTok content, you can look at individual TikTok video analytics. 

Tap the three dots, select Analytics, and look at the number beneath the bookmark icon.

checking tiktok save analytics

Will TikTok Favorites Impact How the Algorithm Works? 

While not confirmed, it’s likely TikTok Favorites will be a positive indicator for the TikTok algorithm

We know the TikTok algorithm considers user activity including likes, comments, shares, and completions so it’s only fair TikTok adds Favorites into the mix. 

They’re a strong indicator that your content is resonating with your audience — they find it valuable enough to save it and come back to it later.

The move into favorited content on TikTok is similar to when Instagram first introduced Saves

Instagram Saves became such a popular metric that many users began measuring saves over everything else. 

As TikTok Favorites become more widely used, it will be interesting to see whether that same phenomenon follows suit. It’s definitely one to watch! 

Looking to take your TikTok strategy to the next level? Learn how to get viral reach and engagement with Later’s free 5-day TikTok course — sign up today!

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