As Instagram continues to redefine the way individuals share visual media, it’s advantageous for brands and influencers to work together and create workflows to manage Instagram content as a team.
Working with team members provides more flexibility to create, collect, and curate Instagram content. It’s common for multiple members to work together and moderate a shared Instagram account, especially for influencer partnerships, agencies, or companies that source user generated content and post multiple times per day.
Latergramme provides a way to manage an Instagram account as a team from a desktop.Wall Street Journal
The Wall Street Journal (@wsj) is a prime example of a brand that reposts community content and works as a team to manage the Instagram content strategy. With over 300k followers, the Wall Street Journal grew their community by posting great, varied visuals at multiple times a day based on the material published to their website (WSJ.com).
Latergramme makes it easy for companies to manage teams by providing access to a dashboard for members to upload and preview Instagram posts week over week. Each team member has the ability to search, repost, and schedule Instagram photos and videos. The primary account holder has the ability to review and approve the content schedule submitted by team members.
Latergramme is ideal for anyone who manages publishing to one or more Instagram accounts.Wall Street Journal
How to Use Latergramme to Manage Your Team
Step 1: Add Multiple Social Profiles
Manage multiple social profiles including your brand handle or personal handle, from one Latergramme account. For agencies or individuals who manage a personal and professional social profile, you can manage Instagram content for multiple social profiles under one Latergramme account and share the responsibility with additional team members.
Step 2: Create A Team
Add multiple team members to your Latergramme account to assist in managing content for your social profiles. You can read up on how to do this by visiting the Latergramme Knowledge Base. Once the team member accepts your invitation they’ll have access to the social profiles and web app calendars in the dashboard. However, only the primary account owner has access to billing information and account settings.
Step 3: Connect Mobile Devices
Latergramme lets you select the mobile device to receive the mobile notification when it’s time for your content to be posted to Instagram. For each connected Instagram account, you can select the mobile device(s) you would like to receive the notification.
This process helps to ensure that the right people on your team get the notification for the right Instagram account so there is no confusion when it’s time to post Instagram content.
Step 4: Collect, Curate, Moderate
Benefits to Latergramme Management for Team Members
- Manage a team
- Create consistent work flows
- Provide one team member for final content approval
- Connect multiple devices to receive mobile notifications
Schedule and manage your Instagram content with Latergramme.
Header image by