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The Best Time to Post on LinkedIn in 2021


By Jessica Worb

Published August 24, 2021

6 minute read

Knowing the best time to post on LinkedIn can help you reach your audience when they're most active and engaged (read: more likely to comment on and share your posts!).

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Knowing the best time to post on LinkedIn can help you reach your audience when they're most active and engaged (read: more likely to comment on and share your posts!).

But how do you know when the best time to post on LinkedIn actually is?

Stay tuned -- we're sharing all the details in this blog post:

When Is the Best Time to Post on Linkedin?

Since LinkedIn is a professional network, it makes sense that the  best time to post is on weekdays during working hours. 

LinkedIn users typically scroll during the workday -- so it’s worth putting your content out during the week, rather than on the weekends.

That being said, the best time to post on LinkedIn isn’t a one-size fits all approach -- every user has a unique audience with unique browsing behaviors.

It’s also important to remember that content on LinkedIn typically has a longer shelf life than other platforms.

This is because LinkedIn’s feed isn’t just filled with posts from companies and pages users follow -- it’s a healthy mix of posts and user activity updates as well.

For example, when a user likes, comments, or reacts to one of your posts, your content could then show up on their followers’ news feed days, weeks, or even months later.

With that in mind, creating share, comment, and like-worthy content on LinkedIn is just as important as posting at the right time.

Schedule your LinkedIn content at the right times and keep a consistent posting cadence with Later’s LinkedIn scheduling tool. And the best part? It’s free. Sign up now!

How Do I Find My Best Time to Post on LinkedIn?

While there is no blanket answer for when every brand should post to LinkedIn, there are ways to find out what works for you.

Here are two ways that can help you nail down your best time to post on LinkedIn:

#1: Consider Audience Locations (and Identify Time Zone Overlaps)

Learning where your audience is located (and what time zone they are in) is one of the first ways you can find your personal best time to post on LinkedIn.

You can find this out by looking at your LinkedIn Analytics.

Follower Analytics shows you data on users who already follow you, while Visitor Analytics shows you information on the people who are visiting your page.

Both of these dashboards are equally important for finding your best time to post -- they’ll help you land on a sweet spot for both your followers and visitors.

For example, are there certain days of the week where you’re seeing major spikes in traffic? Are there a few locations where the majority of you followers and visitors live? If so, is there an obvious time zone overlap?

Just keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page.

If you don’t have access to LinkedIn Analytics, you can combat this estimating the best time zones based on your audience base.

For example, if you’re a New York-based brand and looking to reach LinkedIn users on the East Coast, you’ll want to focus on posting during EST working hours, between 8AM and 6PM.

However, if you have an audience based in both Vancouver and Paris, pay attention to the best crossover times for those time zones, such as 8 and 9am PST -- morning in Vancouver and after-work hours in Paris.

Posting during the right time zones can become tricky, especially when you’re working with audiences across the globe.

Fortunately, with Later’s LinkedIn scheduling tool, you can schedule and set your posts to Auto Publish -- so offline actually means offline!

#2: Experiment with Posting Times and Measure Your Progress

If you want to experiment with posting times yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times, on different days.

Start by picking five different times throughout the week. When you’re picking the times, consider peak scrolling times: morning commute, lunch break, end of the workday, and in the evenings.

For example, if you notice your followers are mainly in PST and are most active first thing in the morning and after work, schedule your LinkedIn posts to appear at 8AM, 9AM, 6PM, 7PM, and 8PM.

In your spreadsheet, track how many likes, comments, reactions, and shares each post receives, along with the date and time that you posted them.

The following week, switch the timing of your posts for each day. For example, if you scheduled your post for 8AM on Tuesday in week one, schedule it for 12PM during week two.

It may take some time, but your findings will help you choose the best days and times to share based on your own audience data!

How to Schedule for Your Best Time to Post on LinkedIn

Now that you have a better idea of when your LinkedIn followers are most active, the last step is to schedule your LinkedIn posts for your personalized best times.

You can schedule and auto publish LinkedIn posts with Later, and it’s completely free for all users.

Here’s how to do it:

  1. Connect your LinkedIn profile to your Later Account.

  2. Drag and drop content from the Later Media Library to your Calendar and select the best day and time to post.

    NOTE: Personal LinkedIn profiles can only schedule image posts. Company profiles can schedule video and image posts.

  3. Write your caption and add hashtags to the post. You can also tap “Edit Image” to add text to the image and crop it to be the perfect size for LinkedIn.

  4. Tap save. Your scheduled LinkedIn post will auto-publish to your profile — no notifications required.

And that's it!

Knowing your best time to post on LinkedIn can help you reach new audiences and grow your community. And with Later, you can automatically publish your posts to hit those prime-time slots. It's a winning combination!

Ready to level-up your LinkedIn strategy? Plan and schedule your Linkedin posts in advance with Later — available on all new free and paid plans.

Stay on top of the biggest social media marketing trends!

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