Social Media Marketing News

Instagram Tests New Collaborative Collections Feature

By Jasmine Roberts

Updated on December 22, 2022

2 minute read

Another week, another test on the 'gram 📢

Published December 22, 2022

Stay on top of the biggest social media marketing trends!

ICYMI: Instagram's been on a roll lately.

From Notes to Group Profiles to Candid Stories, the platform's announced a slew of new features, all with the goal of helping "you share and connect with the people you care about."

What's next on the list? Collaborative Collections. With it, you can save posts to a private collection that you share with friends. 

We're breaking down everything we know about the feature so far — including why we think Instagram's testing it.

What Is Instagram’s Collaborative Collections Feature?

Collections are already a great way to save and organize posts you find on Instagram — whether it’s home decor tips, food recipes, or wedding inspiration:

And now, with Collaborative Collections, you'll be able to collaborate with your friends too! 

According to Meta, “You can start or add to a Collaborative Collection by saving a post directly from your feed or sharing a post via DMs and saving it from there.”

These shared posts can be used to plan upcoming travel destinations, gather gift ideas, or even build a bank of meme content — it’s up to you. 

NOTE: This feature is currently being tested worldwide — so don’t worry if you haven’t seen it yet.

FYI: Later is a social media scheduling tool trusted by 4M+ brands, creators, and social media managers. Create an account and schedule your Instagram posts in advance — for free:

Why Is Instagram Testing the Collaborative Collections Feature?

Off the heels of this summer’s “Make Instagram, Instagram Again” campaign, Instagram dialled back suggested posts and addressed users’ concerns with the growing shift to video: 

And while the app will continue to prioritize video in 2023, we predict the likes of Collaborative Collections, Instagram Notes, and Group Profiles point to more community-building features too.

According to Meta, “Whether it’s catching up with friends or exploring shared interests, connecting with others is why people come to Instagram.”

So, yes, Instagram circa 2008 won’t be coming back, but we may see a better balance of photos, videos, and collaborative content in the future. 

We’ll keep you posted. 

Psst, subscribe to Later's free weekly newsletter to stay up-to-date on the latest Instagram news and trends 🎉

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