ICYMI: Instagram's been on a roll lately.
From Notes to Group Profiles to Candid Stories, the platform's announced a slew of new features, all with the goal of helping "you share and connect with the people you care about."
What's next on the list? Collaborative Collections. With it, you can save posts to a private collection that you share with friends.
We're breaking down everything we know about the feature so far — including why we think Instagram's testing it.
What Is Instagram’s Collaborative Collections Feature?
Collections are already a great way to save and organize posts you find on Instagram — whether it’s home decor tips, food recipes, or wedding inspiration:
And now, with Collaborative Collections, you'll be able to collaborate with your friends too!
According to Meta, “You can start or add to a Collaborative Collection by saving a post directly from your feed or sharing a post via DMs and saving it from there.”
These shared posts can be used to plan upcoming travel destinations, gather gift ideas, or even build a bank of meme content — it’s up to you.
NOTE: This feature is currently being tested worldwide — so don’t worry if you haven’t seen it yet.
FYI: Later is a social media scheduling tool trusted by 4M+ brands, creators, and social media managers. Create an account and schedule your Instagram posts in advance — for free:
Why Is Instagram Testing the Collaborative Collections Feature?
👋🏼 There’s a lot happening on Instagram right now.— Adam Mosseri (@mosseri) July 26, 2022
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
According to Meta, “Whether it’s catching up with friends or exploring shared interests, connecting with others is why people come to Instagram.”
So, yes, Instagram circa 2008 won’t be coming back, but we may see a better balance of photos, videos, and collaborative content in the future.
We’ll keep you posted.
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