Keeping up with the latest Instagram Reels trends takes a ton of time and effort — especially when you’re a team of one.
That said, you don’t need to be a professional video editor (or dancer) to get on board with Reels.
In fact, the most straightforward ones are often quite effective at helping you reach your Instagram goals.
We're sharing 10 Reels ideas below — plus a free planner to help you plan your content:
10 Easy Instagram Reel Ideas for Businesses in 2023
Here are 10 simple and easy-to-execute Reel ideas for businesses, social media managers, and creators flying solo:
Bring Tweets to Life
Create Quote Graphics
Time Static Photos to a Beat
Partner with Creators
Add Motion to Your Text
Share User-generated Content (UGC)
Turn Instagram Stories Highlights Into Reels
Create a Timelapse
#1: Bring Tweets to Life
Tweets are big performers on Instagram, making them the perfect inspiration for Reels content.
Author and influencer Michell C. Clark brings his Tweets of wisdom over to the ‘gram by overlaying Tweet screenshots on top of video B-roll.
You can easily do this in an editing app, such as CapCut or Inshot.
TIP: While it’s best to have original video B-roll that’s relevant to your brand or niche, you can find royalty-free stock videos on websites like Pexels and Storyblocks.
FYI: Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and automatically publish your Instagram Reels with Later — create an account today:
#2: Create Quote Graphics
The ultimate easy Reels “hack”?
Take your static quote graphics that you’d traditionally post as a photo, and turn them into video clips!
Using an app like InShot, you can turn a static image into a video clip. Once you have the video clip, you can post it on Instagram as a Reel with trending audio.
To take it one step further, use the voiceover or text-to-speech feature to narrate the quote.
ICYMI: We spoke to content creator Olivia Noceda about what happened when she pivoted to a Reels-only content strategy for 6 months.
#3: Time Static Photos to Trending Audio
If you’ve scrolled down your Instagram Reels tab lately, chances are you’ve seen static photo montages that are timed to a beat.
Creators often use this format to recap vacations or weekend hangs with friends. But the format works for businesses too:
It requires patience to time static photos perfectly to a beat, but there are ways to speed up the process.
With Instagram's Reels templates tool, you can easily drop your content into a time-stamped template:
There are also accounts that share timing tutorials for the latest Reels trends, such as @reelstips.
Armed with the right time codes, you can use an editing app like InShot to queue up your clips.
#4: Make Memes
Everyone’s favorite content type — memes — can also make great Reels for your page.
This can be as simple as overlaying a video, GIF, or image meme onto a 9:16 background, like Work In Social They Said:
For even better results, pair this with trending audio or use the text-to-speech feature to add some commentary and give your meme extra depth.
Ready to save time planning your Instagram Reels? Start scheduling your Reels with Later — create an account:
#5: Partner With Creators
One easy way to create Reels content is by… having creators do it for you.
This does require a budget and some project management skills, but partnering with creators for Reels content can deliver results in multiple ways.
One of the most effective tactics is to use Instagram’s Collabs feature, which allows a creator to simultaneously post a Reel to their feed and yours.
It’s a great way to cross-promote your Reels while giving your account an extra engagement boost.
Alternatively, you can work with creators to create content exclusively for your account, as Later did with @kayedandseek:
Both routes can be extremely effective — it all depends on your goals for the partnership.
#6: Add Motion to Your Text
Another simple way to create Reels is by using text as your focal point.
It can stop scrollers in their tracks, and is a break from the standard videos popping up on the Reels feed.
Taking inspiration from your brand identity, use your brand colors and fonts to tie the Reel together.
Mobile apps like Adobe Express, Canva, and Mojo have features that allow you to animate text from your phone, no complex design software required.
Social media managers, rejoice!
#8: Turn Instagram Stories Highlights Into Reels
With Instagram’s “Convert to Reel” feature, you can easily repurpose your Stories Highlights into Reels.
It’s simple: click on the Stories Highlight you’d like to turn into a Reel, tap “More” in the bottom left corner, and select “Convert to Reel.”
From there, you can edit clip durations, rearrange them, add additional content from your camera roll, include on-screen text, and even choose a trending audio track:
And just like that your Reel is born. Two pieces of content for the price of one!
#9: Create a Timelapse
Everyone loves behind-the-scenes content — whether it’s a day in the life, a morning routine, or a glimpse into how a product is made.
Case in point: graphic designer Adam The Ill-ustrator has a series showcasing his process for drawing new illustrations.
The result? Multiple Reels with over 100K views:
Film yourself working, brainstorming, or simply going about your day, and then use a free timelapse tool to speed it all up.
Coupled with some on-screen text, and a caption with a clear CTA, and you’ll be good to go.
#10: Answer FAQs
FAQs that pop up in your Instagram comments and DMs are a great source of inspiration for Reels content.
How do you use a particular product? Where do you source your ingredients? What advice do you have for budding marketers or entrepreneurs?
Turn your answers into a quick Reel:
When you know there's already a group of people who want this info, you're bound to get tons of views.
There are so many ways to create Instagram Reels for businesses and brands — even if you have limited video skills.
And in some cases, you can create high-performing Reels without filming a single piece of footage. Work smarter, not harder ✨
FYI: Later's scheduling tools are trusted by 4M+ small businesses, marketers, and creators. Sign up today and start planning and scheduling your Instagram Reels in advance.