How to Use Instagram Stories Templates for Your Brand + 19 Free Templates!

If you want to create gorgeous Instagram Stories consistently, say hello to Instagram Stories templates!

Design templates for Instagram Stories make it easy to create stories from your phone or computer, and ensures that everyone on your team can create on-brand content. 

Instagram Stories templates are a growing trend on Instagram, with businesses and influencers  carefully creating their own branded stories that have a uniform color, tone, style, and format.  

Ready to learn how to use Instagram Stories templates?

The following post has everything you need to know about using Instagram Stories templates for your business, with added tips on how to create your own. 

Plus, we’ve included a very special bonus: a free Instagram Stories templates pack that you can download for free today!

free instagram stories templates

What Are Instagram Stories Templates?

Instagram Stories templates are a great starting point for creating your stories.

Generally, Instagram Stories templates are pre-made layouts with graphics, text, or animations that you can edit to fit each new story.

By using the same (or similar) templates for your Instagram Stories, you can create cohesive, on-brand stories that align with your business as a whole. Plus, it makes it easier to work as a team on your Instagram account!

Instargam Stories Template


Why Should Brands Use Instagram Stories Templates?

Instagram Stories may disappear after 24 hours, but just like it’s important to keep your Instagram aesthetic and regular posts on brand, it’s important to integrate your brand when designing Instagram Stories,  too.

This can be as simple as using the same Instagram “font” all the time, or using your brand colors when using text or drawing tools. 

But as Instagram Stories continue to grow in popularity, brands are taking stories as seriously as their regular Instagram posts by creating highly designed stories that stand out on Instagram and stop people from swiping past your story.

Instagram Stories Templates Example


If your Instagram Stories design and style don’t match the aesthetic of your profile page, you’re missing the chance to introduce your brand to new audiences, build brand recognition, and leave a lasting first impression.

So if you want people to stop, notice, and remember your stories and your brand, using Instagram Stories templates is the perfect strategy!

6 Brands With Beautiful Instagram Stories Templates

While there are thousands of unique Instagram Stories template designs and styles, all templates have two things in common: they aim to build brand awareness and boost engagement.

Using Instagram Stories templates can also save you serious time, because it’s easy to create the stories on your computer ahead of time. When it’s time to post, you can just upload a photo and add in any applicable handles or tags, and you’re good to go!

In its simplest form, an Instagram Stories template can just include your brand’s font or color palette, like @mondayswimwear does here: 

instagram stories templates

You might spot brands and businesses on Instagram taking the design and style of their website (like logo, font, color palette, and tone) and applying it to their Instagram Stories design.

By having consistent elements across their website, Instagram posts, and stories, brands are able to really unify their brand’s aesthetic and style from every angle.

For example, @natgeotravel uses a font and title design that’s consistent with their website and magazine design.

Instagram Stories Templates National Geographic

Instead of using Instagram Stories fonts, National Geographic use their own personalized font to create that editorial feel. It can feel like you’re flicking through a National Geographic magazine when you’re tapping through their Instagram Stories!

Online community, Create and Cultivate keeps it simple, with a set of matching backgrounds and editable white fonts:

Instagram Stories Templates

These type of text-based templates work well for promoting new content, resources, free downloads and more!

Another great example of simple, easy-to-achieve Instagram Stories templates for brands is @gotoskincare. Here, the focus is on using the same brand color as a background, or accent color, in each of their Instagram Stories.

Instagram Stories Templates Go To Skincare

Lifestyle and business podcast, The Daring Romantics uses a similar set of branded templates each week to promote new podcast episodes. The templates include a slide to show off each new episode, memorable quotes, and a call-to-action letting followers know where they can tune in:

Instagram Stories Templates

Often times the “swipe-up” link in Instagram Stories can be overlooked or missed, so including an additional call-to-action in your template design is a great way to grab your audience’s attention and drive traffic to your link!

Byrdie Beauty, the one stop shop for beauty hacks, trends and product reviews, uses a collection of Instagram Stories templates for each of their weekly features: Instagram Stories Templates

Byrdie Beauty’s stories templates include space to insert new text depending on what is being featured each week.

Creating an ongoing Instagram Stories “series” is a great way to build a loyal following and keep them coming back for more. This type of “fill in the blank” template is also great for posting on-the-go!

By using the same set of templates each week, your follower’s will know what they can expect next, and keep them tapping forward for more.

Want to learn more about how to use Instagram Stories for Business? Watch our free course


How to Create Your Own Instagram Stories Templates

Now that we’ve shown you all the great benefits of using Instagram Stories templates for your brand, it’s time to create your own! 

Here are a few ways that you can start crafting and designing your own Instagram Stories templates:

Create Your Template in Instagram Stories With a Strict Style Guide

You don’t need any fancy software to start creating a cohesive Instagram Stories template for your brand. All you need is the Instagram app and a strong style guide.

You’ll want to make note of what colors to use, what your primary and secondary fonts are, and whether you have a preference for GIFs and other Instagram Stories design elements.


All these small details amount to a really simple, but beautiful, template that will reflect your brand’s style and tone, and they’re all created in the Instagram app!

One of the added bonuses of creating a template on the Instagram app is that you can continue to post your stories spontaneously, without the need to sit down and edit your templates on your laptop or in another app.

Use an App to Create Your Instagram Stories Template Design

Using an app to create Instagram Stories templates are a foolproof way to create some really stand-out stories on-the-go. 

Canva is free graphic design software that you can use online or in their mobile app, and it’s a dream for anyone who lacks the know-how to use advanced graphic design software.

To create an Instagram Stories template with Canva, all you have to do is select the Instagram Stories template option on the homepage, and select one of the hundreds of templates suited to Instagram Stories’ dimensions.

From here, you can customize your font, your content, the color palette, and even upload your own icons, logos, and images for your brand.

Check out our video to learn how to create Instagram Stories templates in Canva:

Other popular apps such as Unfold, let users add different borders and text to their photos and have started popping up all over Instagram Stories:

Instagram Stories Templates


If you’re looking for a quick and easy way to upgrade your stories strategy, this may be the best method for you! While there are many different apps to choose from, just be sure your new templates are a cohesive fit with your brand aesthetic

Create High-Quality Instagram Stories Templates Using Photoshop

While using an app to create your Instagram Stories templates may be a quick solution, Adobe Photoshop  gives you the freedom and flexibility to create high-quality, cohesive templates that perfectly align with your brand.

If you’re looking to level-up your Instagram Stories strategy, Photoshop can give you the extra edge to give your stories a serious upgrade. As an added bonus, editing your templates on desktop is a great way to plan out your Instagram Stories strategy in advance.

Launching a new product? Hosting an event? By developing a content strategy for Instagram Stories, you can make sure you never miss an opportunity to connect with your audience while consistently posting quality content!

FREEBIE! Upgrade Your Stories with Later’s Free Instagram Stories Photoshop Templates

Ready to take your Instagram Stories to the next level? Here at Later, we’ve created free, completely customizable Instagram Stories templates to help you get started!


By downloading Later’s free Instagram Stories templates package, you’ll get easy-to-use Photoshop files that are completely customizable with editable text and images.

This free download includes four unique styles and 19 individual story designs you can use to create your own branded and cohesive stories templates!

We know Photoshop can be intimidating, so we’re also sending you step-by-step instructions for editing in Photoshop and our font files.

And did we mention it was 100% free?

instagram stories templates

Just download our Instagram Stories template, and look out for our email in your inbox.

Regardless of your business size, or how regularly you post to Instagram Stories, having branding Instagram Stories templates can help your business boost engagement and build brand awareness. It’s a really simple strategy that could make a huge difference to your Instagram account and business success!

Download your free Instagram Stories templates now: 

Written By

Nikki Canning

Nikki is part of the marketing team at Later and has worked in digital media in London, Dublin, and Sydney. She loves strong coffee, cuddly puppies, and planning her next travel adventure. Follow along on Instagram @nikkitravelled.