Example of a hashtag on an Instagram Reel

Instagram Tips & Resources

Instagram Hashtags: Everything You Need To Know in 2022

By Amanda Demeku

Updated on June 15, 2022

10 minute read

Ready to reach new audiences with Instagram hashtags? #LetsGrow!

Published November 18, 2021

Stay on top of the biggest social media marketing trends!

​​Instagram hashtags are still one of the most effective ways to get more eyes (and engagement!) on your Instagram posts in 2022.

But how do you use hashtags for Instagram? How do you find the best hashtags for your Instagram account? Which hashtags are trending right now? And should they go in your caption or in the comments?

We’re answering these questions, and more, in our ultimate guide to Instagram hashtags.

How Do Instagram Hashtags Work?

Instagram hashtags are fundamentally a way to label and categorize your content. They then help Instagram serve your posts to relevant users.

In their most simple function, the hashtags you use fuel the search results on the Instagram Explore page:

Instagram Hastags

But it doesn’t end there. Hashtags are also used as a reference for the Instagram algorithm, so it can categorize your content and suggest it to users it thinks will have a high interest.

So… Do Hashtags Still Work on Instagram in 2022?

Hashtags have always been the heart of much debate, especially following Instagram’s recent recommendation to only use between 3-5 hashtags (more on that later). 

As Instagram slowly pivots towards semantic keyword search, it opens up a new world of possibilities in content discoverability – indicating that the words in your captions or the topics in your videos will become searchable too. 

However, despite these major advancements, hashtags do still work on Instagram. Paired with a strong content strategy, they can help yield impressive results.

Ready to get the full download on Instagram hashtags? Check out our YouTube video guide now: 

How Many Instagram Hashtags Should You Use On Your Posts?

As we’ve mentioned, Instagram recently advised that creators should use between 3-5 hashtags on their posts, despite allowing up to 30 per post.

This goes against everything we've previously heard about how hashtags work on Instagram, but based on their new focus on keywords and SEO, it does (kind of) make sense.  

Instagram is introducing more “suggested” content feeds – like the Instagram Reels tab, for example. But in order to provide suggested content that truly is a “good match,” Instagram needs to be able to accurately categorize it. The theory? Fewer hashtags = more reliable self categorization.      

To test this theory, Later looked at 18M+ Instagram feed posts – comparing the number of hashtags used per post with average reach rates. 

hashtag trending

As you can see, using more hashtags = better results. Reach rate increases by 11% (from 24% to 35%) as the number of hashtags grows from one to 30. 

To put that in perspective, for an account with 20K followers, that’s an additional 2.2K accounts reached per post. 

We even looked at whether this trend had changed compared to 2020, but the results were fairly consistent. 

So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach and engagement on Instagram feed posts. However, as Instagram introduces more “suggested” content feeds, focusing on fewer, hyper-relevant hashtags could be a tactic worth testing.

#TalkDataToMe: Read Later’s full data report now to discover the optimal number of hashtags for reach and engagement.

What Are the Different Types of Instagram Hashtags?

Before selecting hashtags for your posts, it’s a good idea to consider the different types of hashtags you can include.  

This will help make sure you’re covering all the bases with your hashtag strategy.

There are five main types of hashtags to consider: 

hashtag for likes
  • Location-based hashtags, like #BryantPark or #LowerEastSide

  • Branded hashtags for campaigns or events, like #Later or #LaterCon 

  • Industry hashtags that describe your niche, like #SocialMediaManagers or #WeddingPlanners

  • Community-focused hashtags to bring your community together, like #VanLifeLiving or #IAmASweatyBetty

  • Descriptive hashtags which describe the content of your actual post, like #WoodwickCandles or #SheaButterProducts 

There’s no secret formula for how many of each of these hashtags you should include, but keeping the different categories in mind can provide valuable inspiration and help guide your strategy.

What Are the Benefits of Using Hashtags on Instagram

Using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram. 

instagram hashtags 2022

Using the “right” hashtags can put you in front of your target audience, even if they haven’t connected with you before.

This can translate into more engagement, more followers, and more customers for your brand or business! 

But that’s not all. Hashtags also have plenty of uses beyond improving your discoverability. You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more.

That’s why it’s so important to have a clear and well-crafted hashtag strategy — without one, you could be missing out on opportunities to optimize your account and drive engagement.

For example, check out Later’s Instagram post announcing our latest Linkin.bio customization:

We use hyper-relevant hashtags like #linkinbio, ​​#smallbiztools, and #linkinbiotool in the caption so that users can easily discover our content if they’re on the lookout for a link in bio tool, like Later's Linkin.bio

Tl;dr: Hashtags help people find your content — increasing the likelihood of likes, comments, shares, and saves!

How to Find Trending Instagram Hashtags for Your Content Strategy

Later’s data report shows that adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates. 

But how do you find this many relevant hashtags for every post? Here are 3 different tactics you can use:

Tactic #1: Use a Hashtag Suggestion Tool like Later

Later’s Instagram hashtag tool, Hashtag Suggestions, is an easy way to find hashtags based on the content of your post and similar hashtags in your industry.

To use it, type a hashtag into the tool’s search bar, hit “Suggest,” and it’ll immediately generate new hashtags, sorted by relevance:

instagram hashtags trending

Sign up for a Later account to find the perfect hashtags for your Instagram strategy – in just a few seconds! 

Tactic #2: Conduct Research on the Instagram Explore Page

The Instagram Explore page is a great source of inspiration for your Instagram hashtag strategy. 

For the best results, search for keywords that are relevant to your brand or content and check out the “Top” results. 

instagram hashtags for likes

These posts are clearly performing well with the Instagram algorithm, so take note of the different hashtags being used and whether they could work for your content.

Tactic #3: Check Instagram Hashtag Volume Using Instagram’s Tag Search Tool

When it comes to finding the best hashtags, post volume is a really important metric.

If a hashtag has already been used on millions of posts, the chances are your post will be drowned out amongst the masses.

On the other hand, if a hashtag only has a few hundred posts, it's likely that no one is searching for it on the Instagram Explore page. For a safe middle-ground, aim for hashtags with between 10K-200K posts

To check a hashtag's post volume, head to Instagram's tag search tool on the Explore Page.

instagram hashtags for likes example

This is a great way to vet your hashtags, and can also provide valuable inspiration. For example, you might discover a more niche hashtag that starts with the same keyword, but has a much healthier volume of posts.

Should You Use Hashtags on Instagram in the Caption or Comment Section?

Instagram has confirmed that hashtags are effective in both your post caption and the comments section – so it’s totally up to you where you want to share them. 

It is worth considering timeliness though. If you’re manually posting hashtags in the comments section, you’ll want to do this as soon as your post is published. 

TIP: If you use Later’s Instagram Scheduler, you can schedule a First Comment to go live at the same time as your post.

This is a great way to keep your caption aesthetic clean, while still benefiting from all the added exposure benefits of a good hashtag strategy.

Later’s First Comment tool lets you schedule a comment to go live at exactly the same time as your post – available on all paid plans

How Hashtags Can Be Used to Increase Likes On Instagram

With the right Instagram hashtag strategy you won’t just reach more people — but the right people for your brand or business.

Read: people who are likely to engage with your content.

Using 20-30 relevant hashtags will help your posts show up in more search results on the app, increasing the likelihood of likes and comments.

Take Sweaty Betty, an empowering workout brand whose target market are women with a passion for fitness. 

The account uses the search-led hashtag, #GlobalRunningDay to generate likes and a branded hashtag, #iamasweatybetty to champion a sense of community and togetherness: 

Boasting over 2.5K likes (and a pretty chatty comments section!), these niche hashtags are perfect for growing a community of like-minded runner aficionados and encouraging users to tap that heart!

Being intentional and using hashtags that your target audience is actively searching for will increase your exposure and like count. It’s a win-win.

How to Save Time With Your Instagram Hashtag Strategy 

Finding 20-30 fresh hashtags for every post you share is extremely time-consuming – but there are ways to make the process more efficient.

One way is to curate lists of 20-30 hashtags that align with your main content themes, which you can quickly adjust and add to each post.

With Later’s free Instagram Scheduler, you can create “Saved Captions” that contain your curated lists of hashtags.  

Save or choose a caption option on Later's scheduling platform

You can quickly add them to a post caption (and edit them) in two taps!

How to Build an Effective Instagram Hashtag Strategy With Analytics

The best way to build your hashtag strategy?

Building from a solid foundation. Once you've found the hashtags you want to use, it's important to start testing them and digging into your analytics.

Analyzing the performance of your hashtags is the best way to monitor the success of your experiments, and will allow you to fine tune your strategy over time.  

With Later's Hashtag Analytics tools, you can track key insights about your hashtags – including a breakdown of which are driving the most likes, comments, saves, and reach on your Instagram posts.

instagram hashtags for reels

It automatically compares the hashtags you use with post performance over time – giving you an overview of what’s working, and what’s not, for your account. 

Hashtags are a powerful way to reach new audiences and grow your account, but it takes time and effort to see big results. 

Whether you use 10 or 30, a consistent hashtag strategy is still one of the most effective routes for growth on Instagram.


Ready to take your hashtag strategy to the next level? Check out Later’s Instagram hashtag tool, Hashtag Suggestions, to help streamline your workflow now! 

Plan, schedule, and automatically publish your social media posts with Later.


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