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Using Metrics to Track Progress

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Key Learnings

By the end of this course, you’ll be able to:

  1. Identify three categories of social metrics: discovery, action, and conversion

  2. Calculate engagement rate and conversion rate

  3. Implement proven social strategy tactics

Course Resources:

Meet the Speakers

Headshot of Christine Colling, Later Social Media Manager

Christine Colling

Social Media Manager, Later@christineyurie

As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.

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