Using Metrics to Track Progress
By the end of this course, you’ll be able to:
Identify three categories of social metrics: discovery, action, and conversion
Calculate engagement rate and conversion rate
Implement proven social strategy tactics
Meet the Speakers
Social Media Manager, Later@christineyurie
As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.