For years, we’ve referred to links on Instagram Stories as “swipe up links.”
But soon, links on stories will look a little different. The new Instagram Stories link sticker is coming to town.
We’re covering everything we know below, along with some little-known hacks you can use to add links to stories (even without 10K followers!).
How to Add Links to Instagram Stories With the New Link Sticker (10K+ Followers)
From August 30, this will be in the form of Instagram’s new clickable link sticker.
The new link sticker is much more visible, and can be added anywhere on a story. It also shows viewers the first part of the destination link (i.e. the domain), giving more transparency.
To get ready for this change, you may need to:
Create new Instagram Story design templates (removing any “swipe up” language and making space for the new sticker to sit as an overlay)
Review your Instagram Stories Highlights to see if your links are still in tact. If not, you may want to dedicate time to creating a new set of highlights with the link sticker.
Adjust any verbal/on-screen call-to-actions to encourage link clicks, rather than swipe ups.
How to Add Links to an Instagram Story with 10K+ Followers:
Open the Instagram app
Swipe left to create a story
Search in your Instagram Stories sticker tray for the link sticker
Click URL, add a link, and select Done
Share your story
NOTE: Only one sticker can be added per story.
How to Add Links to Instagram Stories (Without 10K Followers)
Users with less than 10K followers have been asking for the ability to link from stories for some time, and (good news!) it looks like Instagram is finally taking note.
Shah shared that the company is using the test mostly to learn how people might “take advantage of links,” while keeping a close eye on misinformation and spam.
As part of the test, select accounts with “a voice and reach on the platform” will be given access to the new Instagram story link sticker:
However, it is still unknown how widely this test will be made available, or when it will be rolled out fully.
Until then, here are two ways you can drive traffic from stories — even if you have less than 10K followers:
Instagram Story Link Hack #1: Add a Swipe Up Link to an IGTV Video
Did you know that you can add swipe up links to any IGTV video you create, even if you don’t have 10K followers?
This might not be as flexible as adding a direct link to your Instagram Story — but IGTV videos can have multiple clickable links in the video description.
This means you can use IGTV videos as a mini landing page to link to from your Instagram Stories.
How Link to an IGTV Video from an Instagram Story:
Record a video (between 15 seconds and 10 minutes in length) and upload to IGTV, adding links to the video description.
Create an Instagram story. Add a clear call-to-action to your stories that encourages viewers to swipe up and click the small arrow next to your IGTV video title to discover your links.
Select the link icon at the top of the screen and tap “IGTV video.” Your IGTV video will now be directly accessible via a swipe up link from your Instagram story.
TIP: Encourage viewers to swipe up to watch your IGTV with a verbal call-to-action, on-screen text, or an animated GIF.
Instagram Story Link Hack #2: Add a Swipe Up Link to Your Instagram Shop
Another way to drive traffic from your Instagram Stories (without 10K followers) is by adding a swipe up link to your Instagram Shop.
To do this, you must have Instagram Shopping enabled on your account.
Once you’re set up, you can link to your shop from any Instagram story — regardless of how many followers you have.
How to Link to Your Instagram Shop from an Instagram Story:
Set up Instagram Shopping for your account. You can do this by following Instagram’s setup guide here.
Create an Instagram story.
Select the link icon at the top of the screen and tap “Shop.” Your Instagram Shop will now be directly accessible via a swipe up link from your Instagram story.
How to Drive More Traffic from Instagram Stories
If you really want to drive traffic from stories, it’s important to add a clear call-to-action.
This could be a verbal call out, some on-screen text, an animated GIF, or all of the above.
Viewers could take a while to get used to the new link stickers, so prompting your followers to follow your links can really boost your clicks (and sales!).
If you don’t have access to link stickers yet, you can use your stories to drive traffic through your link in bio — and with Later’s Linkin.bio tool, you can create a customized landing page that maximizes your link opportunities!
It’s never been easier to drive traffic on Instagram!
ICYMI: You can visually plan and schedule your Instagram Stories in advance with Later. You’ll get all your assets, links, and copy delivered straight to your mobile when it’s time to publish, so you can share a story in two taps!