It’s time to demystify how content creators make money online!
As traditional influencers evolve into multi-skilled and multi-platform content creators, we’re sharing some of the best ways to diversify your business offerings, even in the midst of challenging times.
From teaching a course to offering exclusive content, we’re sharing 8 ways how content creators can make money in 2020.
8 Ways to Make Money as a Content Creator
Content creators are known to wear many hats — from photography and videography, to online courses and webinars, even graphic design and merchandise — they have many tools in their box!
But knowing how to monetize your skillset on social media can feel daunting, especially if you’re expanding beyond a traditional influencer offering.
Take a little stress off by developing a few new sources of income. You’ve already done the hard work of creating your brand, so here are some fresh ideas to help you amplify your efforts!
Making Money as a Content Creator Tip #1: Teach a Course
Becoming a teacher on an online learning platform can help increase your profile as a thought leader, which will help you to build life-long, engaged followers across your channels.
And, not to mention, top-earning teachers on platforms like Skillshare can make $100K USD per year!
From photography to fashion design to email marketing; there’s a lane for you to teach a virtual class with respect to your creative content niche!
Most virtual classes are broken into short “lessons” that are easy to digest and understand. Becoming a teacher on an online learning platform also helps you to increase your profile as a thought leader, which will help you to build life-long, engaged followers across your channels.
Want to get a feel for the content out there right now and how you could produce your own virtual class? Skillshare is currently offering a 2-month free trial.
While there, check out the former head of content marketing at Later Taylor Loren’s class on finding success on Instagram.
Making Money as a Content Creator Tip #2: Offer Exclusive Content
If you have an established community online, you can build on it even further by offering your community exclusive content behind a paywall.
If this sounds like something you’d be interested in, consider using a paid membership platform like Patreon.
Patreon is a membership platform for artists and creatives to make money — you can host exclusive content for your most enthusiastic fans
Over 150,000 creatives take advantage of using the Patreon platform to diversify their monthly income.
You may be surprised at how many of your community members would be willing to spend $5-10 per month to receive exclusive content from you.
The exclusive content you offer varies depending on your brand and what your audience wants from you. You can be creative with this — release bonus podcast episodes, BTS videos, additional articles, vlogs, and so much more.
Put out some feelers and ask your community what they’d like to see from you and if they’d be willing to pay monthly for additional (and exclusive!) content.
Podcast 10 is live and a new before/after set is up on patreon. Check it out for exclusive ad free content and insights into how I create my photography 👇https://t.co/6GJAgGL2g8— Evan Ranft (@EvanRanft) August 10, 2020
If you’re a photographer, this could be a great place to offer custom photo presets. If you’re a graphic designer, why not offer exclusive phone backgrounds or Instagram Stories templates for your followers to download?
The possibilities are endless when it comes to creating exclusive content.
Making Money as a Content Creator Tip #3: Branded Sponsorships
While some influencer marketing budgets may have been cut because of COVID-19, studies by Fohr have shown that influencers are still able to secure great partnerships in 2020.
In fact, engagement on sponsored content is on the rise, due to Instagram usage skyrocketing since the beginning of the pandemic!
Read more about how COVID-19 has affected brand sponsorships and influencer marketing in this blog post.
Brand sponsorships can include anything from in-feed posts on Instagram to Reels or Instagram Stories.
Instagram users are more likely to trust the opinion of their favorite content creator over a brand’s corporate messaging, so these #ad moments aren’t going anywhere anytime soon!
Making Money as a Content Creator Tip #4: Social Media Ads
In order to make some money, you might have to spend some. And social media advertising is a great place to start.
You can use Facebook ads to promote content on Instagram and Facebook alike. Facebook’s Business Manager offers numerous different types of ads, depending on your objective.
With Facebook Ads Manager, you can target people who have never heard of you or your brand. You can also target people who frequent your website but don’t make purchases. There are countless ways to create ads for Facebook and Instagram!
Give our guide to Facebook Ads Manager a read if you’re interested in learning more!
ICYMI: Instagram rolled out the launch of IGTV ads. This could mean more monetization features are in the works at Instagram and Facebook.
Another advertising option is Google AdWords for sidebar and banner ads and AdSense for YouTube videos.
AdSense allows YouTube creators to capture a portion of revenue from programmatic ads (think 30-second pre-roll ads, sponsored banners, etc.).
Making Money as a Content Creator Tip #5: Consulting Services
Being a content creator doesn’t always mean you need to create new content to make money.
If you want to offer your expertise but don’t want to create a full-fledged Skillshare class, you can offer up consultation services.
Your followers will definitely appreciate the opportunity to learn from you in a 1-on-1 capacity. Why not offer simple portfolio reviews via email or take it a step further and do 1-on-1 Zoom consulting video calls?
Just think: the 1-on-1 video call could turn into a lucrative, long-term consulting gig with new business owners or brands who are wanting to develop content strategies.
Making Money as a Content Creator Tip #6: Sell Your Art
If you aren’t interested in setting up a Patreon or teach a Skillshare course or develop a Facebook ad campaign, we get it! But, why not consider selling your art?
As creatives, we often forget to honor our own work. And we forget that our supporters do and will truly support us!
Whether you’re a photographer, painter, digital marketing expert, or anything in between, set up a store on your personal website and give your followers the opportunity to show their support for your work!
Luckily, there are ways to drive traffic and make sales on Instagram!
For example, the link in your bio is super easy to find and readily clickable, making it one of the most valuable traffic-drivers on your Instagram profile.
And the good news is, with Linkin.bio by Later, you can turn your whole Instagram feed into a clickable landing page that updates with every new post you share.
And if you’re on a Later for Business plan, you can even connect your Shopify account to Linkin.bio! With just a click, you can tag Shopify products in your Linkin.bio posts, making it easy for your followers to shop your feed.
Ready to start driving more traffic and sales from your link in bio? Start using Linkin.bio by Later today — it’s free!
Making Money as a Content Creator Tip #7: Stock Photo & Video
No matter the industry, there’s always a need for high-quality photo and video content.
And, with the current climate, many companies have put their in-house content creation on hold and are beginning to source high-quality content from stock websites like Unsplash for photos and Storyblocks for video.
If you’re a photographer, consider uploading your photos to Unsplash.
And now, Later offers an Unsplash integration – users can search a royalty-free image library and add photos to their content schedule!
Uploading your photos to a site like Unsplash won’t necessarily garner you immediate monetary gain, but it allows you to build relationships that could lead to big pay in the future.
TIP: If you have a photo with many views or downloads on Unsplash, reverse image search the photo on Google and check out where it’s being used.
For companies using your photos, you have an opportunity to introduce yourself to a company that already loves your style and is familiar with your work.
They could be eager to learn more about your services — turning that relationship into something a little more official.
Need some stock photo inspo? Check out 10 stock photographers who are worth a follow on Instagram.
Making Money as a Content Creator Tip #8: Diversify Your Social Media Mix
It’s easy to dive deep into your favorite social media channel of choice. But, it’s worth creating content for multiple channels — it can benefit you in the long run!
Let’s use Allbirds as an example.
Let’s say you own a fashion brand and you focus all your content on Instagram. It could be super beneficial to diversify your content and start creating for Pinterest and/or YouTube — two platforms that offer the opportunity to bring new audiences to your brand.
Repurpose your Instagram content for other platforms like Pinterest and TikTok. This allows for new, relevant consumers and potential clients to discover your brand.
Allbirds receive 7.5M monthly viewers on Pinterest — that’s millions of potential new consumers! And with new followers and new clients comes new money!
We have a great article on increasing referral traffic and Instagram engagement by using Pinterest!
And there you have it – 8 ways how content creators make money and how you can achieve multiple streams of income in 2020!
You’re all set to start planning a next-level plan that will help you make more money as a content creator.
Scale up your Instagram strategy today with Later! Plan, schedule and publish to your social platforms for FREE with Later.