How to Earn Money with Instagram Reels Play Bonuses As a Creator

By Jessica Worb

Published October 26, 2021

3 minute read

This just in: There's a new way to make money from your Reels content!


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Listen up creators! The rumors are true: Instagram Reels Play bonuses are here.

With this initiative, creators will be able to earn money from Instagram — specifically for their Reels content.

What are Instagram Reels Play Bonuses? 

According to Instagram, “Reels Play bonuses are opportunities for creators to earn money directly from Facebook and Instagram for creating content that their communities love."

It’s simple: creators will make money based on the amount of plays their Reel gets.

The Reels Play program shouldn’t come as too much of a surprise – Facebook committed to investing over $1 Billion in programs for creators through 2022.

It’s another way for Facebook to compete with TikTok, which also has a Creator Fund, and encourage creators to stick with Reels.

Start scheduling your Instagram posts in advance with Later today — for free!

How to Earn Money with Instagram Reels Play Bonuses

We have the answer to the question you’ve all been asking: How can I actually earn Instagram Reel Play bonuses?

As long as you have a business or creator account (and access to the program) all you have to do is share Reels to Facebook and Instagram. Instagram will pay out on Reels that get at least 1,000 views over a 30-day period.

NOTE: The Reels Play bonus program is currently only available to select creators in the U.S. If it’s not available to you yet, hold tight.

How Do Reels Play Bonuses Work? 

Ready to cash in? Creator Maddy Corbin (who had early-access to the new feature) shared how to apply and start earning:

  1. When the Reels Play bonus is available on your account, you’ll have 30 days to get started.

  2. Once started, you will have 30 days to earn the bonus.

  3. During the 30 day period you can choose as many Instagram Reels as you would like to count toward your bonus payout.

  4. To choose a Reel for the bonus program, select “Reels Play Bonus” from the Bonuses page before sharing your Reel.

Image credit: @maddy.corbin

You will earn money based on the performance of your Reels and you can keep track of your bonus progress under your Performance Report.

With the Reels Play bonus program rolling out, now is a great time to start creating Reels —even if you’re not eligible yet.

That way, when you do get access, you’ll be ready to bring in the big bucks.

And while you’re here, subscribe to our free weekly newsletter to stay up-to-date on the latest Instagram trends and news! 

Stay on top of the biggest social media marketing trends!


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