How to Schedule Instagram Posts in 2023: The Ultimate Guide

Scheduling your Instagram posts in advance is one of the most effective ways to save time and post consistently.

In this guide, we’re breaking down everything you need to know about planning for the ‘gram — including the best Instagram Scheduler in 2023. 

And the best part? You can do it all for free. Let’s get into it.

Why You Should Schedule Instagram Posts in 2023 

Before we show you how to schedule Instagram posts, we quickly need to cover the why. 

Here are the top six reasons why using an Instagram scheduler should be a priority this year:

1. Save Time

2. Be Consistent

3. Write Stronger Captions

4. Craft a Cohesive Story

5. Keep Your Content Calendar Organized

6. Post From Your PC or Mac 

Benefit #1: Save Time 

Whether you’re a business owner, creator, or social media manager, you’re likely juggling many hats — and with only so many hours in a day, time is money. 

Saving time is the biggest reason for scheduling your Instagram posts in advance. 

It leaves more room for strategic brainstorms, content creation, and other business needs.

Plus, you won’t be rushing to whip up a post in real-time, and can plan ahead instead.

FYI: You can schedule Instagram posts with Later — for free. It’s the easiest social media management tool trusted by 4M+ brands, creators, and small businesses. Create an account today:

Benefit #2: Be Consistent 

Ask any social media manager or creator, and they’ll say one key reason for their success is having a consistent posting cadence. 

While it doesn’t have to be every day (we know that’s not always realistic!), it’s important to post content throughout the week so that your audience can engage. 

Benefit #3: Write Stronger Captions

Crafting captions on-the-fly is difficult. 

You may experience writer’s block, make a spelling mistake, or could miss the opportunity to tell your brand’s story in the best way possible. 

By planning and scheduling your posts in advance, you can set time aside to brainstorm and write stronger captions. 

This includes optimizing your post to include highly-searched keywords for SEO, and relevant hashtags to increase reach. 

So say goodbye to caption fatigue!

Benefit #4: Craft a Cohesive Visual Story

In 2023, the Instagram aesthetic may no longer be “picture-perfect,” but users are still drawn to grids that tell a cohesive visual story.

This could be a grid that makes use of complementary colors, or one that mixes up memes and lifestyle posts:

You only have a few seconds to make a great first impression, so planning a visually appealing grid can help visitors understand who you are and what you do, right off the bat.  

TIP: Later's Visual Planner lets you preview your Instagram grid and see how your scheduled posts will look! Sign up for free: 

Benefit #5: Keep Your Content Calendar Organized 

Another reason for scheduling your Instagram posts? 

To keep your content calendar organized. 

This way, you’ll have a holistic view of your content, and can spot any gaps or opportunities for the upcoming weeks. 

Ask yourself, are there any social media events or holidays that you can capitalize on? Are you posting a healthy balance of product and lifestyle shots?

It’s an easy (and effective!) way to make sure you aren’t posting for the sake of posting, and that your content is always on point. 

Benefit #6: Post From Your PC or Mac 

Posting to Instagram from your desktop is a great way to be efficient — especially if you’re already creating graphics and social media assets on your PC or Mac. 

Scheduling via your desktop also means you can review upcoming posts on a bigger screen, write your captions with a full keyboard, and easily toggle back and forth between tabs.

Hello, multitasker! 

With Later's desktop app, you can plan, schedule, and publish your Instagram posts in advance. Create a free account: 

How to Schedule Instagram Posts With Later (for Business and Creator Profiles) 

Later is trusted by millions of brands, creators, and social media managers — making it the best Instagram Scheduler in 2023. 

And it’s easy too! Here’s how to get started:

Step #1: Connect Instagram Business or Creator Profile

When you sign up for Later, you can connect your Instagram Business, Creator, or Personal profile. 

However, due to Instagram’s API limitations, each profile type has access to different Later features — which is why we recommend using an Instagram Business or Creator profile. 

To find out the difference between all three profiles, check out this helpful page, which includes the Later features you can use!

For the sake of the remaining steps, we’ll assume you have an Instagram Business profile. 

Step #2: Upload Content to Later’s Media Library

Click “Upload Media” on Later for desktop and add content from your computer, Dropbox, or Google Drive: 

You can also drag and drop files directly into the Media Library, for an even faster process! 

Step #3 (Optional): Find User-generated Content

Later has a collection of paid tools to help you find user-generated content (UGC) to add to your library.

Using the "Collect Media" button, you can search for Instagram posts that have tagged or mentioned you, or search via a specific hashtag or profile:

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Remember to:

• Ask permission before you repost

• Tag and credit the creator in your caption

TIP: No UGC? No problem. You can also find on-brand stock photography using Later’s Unsplash integration — for free!

Step #4: Select Content to Schedule 

Choose the Instagram profile you’d like to publish to (double-check the highlighted circle).  

Then, drag and drop selected content (single photo or video) from your Media Library to the content calendar: 

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Step #5: Optimize Your Instagram Post

Write your caption, include relevant emojis (if applicable), and insert hashtags to help maximize your reach and engagement. 

With Later’s Saved Captions tool, you can save your favorite hashtags as a caption for easy copy and pasting — whenever you need them. 

Alternatively, you can use the tool to save a great caption for future purposes, too:

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TIP: If you have a paid Later plan, you can also use Later’s Hashtag Suggestions tool to find relevant hashtags to add to your post. 

Step #6 (Optional): Edit Your Image or Video 

Tap “Edit Image” or “Edit Video” to add design elements to your post.

With Later’s crop tool, you can make sure your content meets Instagram’s approved dimension sizes — whether it’s square, portrait, or landscape: 

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With the filter tool, you can choose from an array of colorful filters to enhance your photo.

And the trim tool lets you trim the length of your videos. 

Click “Update Image” or “Update Video.”

Step #7: Choose the Date and Time to Schedule Your Post

If you have an Instagram Business profile, select “Auto Publish” from the dropdown list and select the date and time you want your post to go live. 

Click “Save” — and voila! 

If you have an Instagram Creator or Personal profile, you cannot auto-publish posts due to Instagram’s API limitations. 

Instead, you will receive a mobile notification when it's time to post. 

Once you open the notification and tap “Open in Instagram”, your caption (and hashtags) will be copied to your clipboard, and the image will be uploaded to your camera roll.

TIP: Here's a full breakdown of how notification publishing works.

Step #8: Review How Your Grid Will Look With Later’s Visual Planner 

Later’s Instagram feed planner feature, the Visual Planner, is a user favorite — and for good reason. 

With the feature, you can see exactly what your Instagram grid will look like before you post. 

Not feeling its current lineup? Rearrange your posts directly in the Visual Planner to find the perfect balance for your grid.

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When you’re happy, click “Save Changes.”

Your posts’ dates and times will automatically update based on their new order, as reflected in the Planner Scheduling sidebar. 

Two words: game changer. 

4 Instagram Scheduling Tips and Best Practices

Instagram scheduling is packed full of perks — here are our four best tips to make the most of it:

1. Post at Your Best Time

2. Use Relevant Hashtags  

3. Include SEO Keywords

4. Create a Strong Visual Impression

#1: Post at Your Best Time 

Later analyzed over 11M posts and found that the best time to post on Instagram (in local time across time zones) is 4AM. 

However, this isn’t a one-size-fits-all answer, so it’s important to experiment by using either:

• A spreadsheet to manually track when you post on Instagram and analyze each posts’ performance

• Later’s Best Time to Post feature, which will automatically find your unique best times (and days) to post for maximum engagement

TIP: Remove the guesswork and find your personalized best posting times with Later’s Starter, Growth, or Advanced plan:

#2: Use Relevant Hashtags  

How many hashtags should you use on Instagram? It’s a question that’s caused much debate on social media.

After analyzing over 18M feed posts, we discovered that using 20-30 hashtags is best for optimal reach and engagement. 

But it’s important to make sure your hashtags are relevant to your content, audience, and business. 

TIP: Later’s Hashtag Suggestions tool can help you find new hashtags to use in your posts. Sign up, today:

#3: Include SEO Keywords in Your Captions

Instagram’s Explore page is constantly evolving, with new and advanced search functionalities being introduced throughout the year.

For example, you can now search by keywords (not just hashtags) to discover relevant content: 

This suggests the Explore page algorithm considers both the visual content and words in your caption. 

So, by using relevant keywords in your captions, there’s a chance your content could be more easily discovered by anyone searching on the app.

TIP: With Later for desktop, you can write captions and schedule your posts in advance.

#4: Create a Strong Visual First Impression 

Instagram is first and foremost a visual platform. 

And while users no longer gravitate to super polished content, it’s still worth posting photos and videos that are high-res, on-brand, and easy on the eye: 

Whether it’s bold colors or branded illustrations, make sure you’re scheduling Instagram content that’ll make a good first impression to anyone who visits your profile. 

This way, you can convert them into a follower and potential customer. 

TIP: Later’s Visual Planner tool will keep your grid looking on point. And the best part? It’s free. Create an account, now: 

So… Why Choose Later as Your Instagram Scheduler?

When picking the right Instagram scheduler for you, it’s important to think about what features meet your needs. 

With Later’s Instagram scheduler you can:

• Upload unlimited photos and videos to your Media Library 

• Schedule up to 10 posts per month 

• Find stock photography via Unsplash

• Use the Saved Captions tool 

• Crop, edit, and filter your content 

• Access the Visual Planner feature to help design your Instagram grid  

• Use Linkin.bio to easily drive traffic to your website

• Track and measure your weekly and monthly growth with Later’s Analytics tool

And if you upgrade to a paid plan, you’ll get even more features including:

• The ability to schedule and auto-publish carousel posts 

• Hashtag Suggestions to find relevant hashtags 

• The ability to create a post and save it as a draft

• Instagram location and user tagging 

• The ability to schedule Instagram Stories

• Best Time to Post — to find your personalized best posting times

• A Shopify store integration with your Linkin.bio

• And more! 

In a nutshell, Later can help you spend less time posting on a whim, and more time growing your business and nurturing your community. 

Plus, with extra time on your hands, you can take some well-deserved downtime — especially on the weekends. 

Create a free account and start scheduling your Instagram posts with Later today — it’ll take less than five minutes.