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Social Media & E-Commerce Blog Posts

How to Make Sales With a Shoppable Instagram Feed

Updated on January 27, 2021
7 minute read

Did you know there is a way to add custom links to each of your Instagram posts? With by Later, you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. But don’t just take our word for it. In this blog post, we’re sharing 6

Published January 27, 2021

Did you know there is a way to add custom links to each of your Instagram posts?

With by Later, you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram.

But don’t just take our word for it. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them:

Why Your Business Needs a Shoppable Instagram Feed

While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales.

In fact, 70% of shoppers check Instagram for product discovery, making it a prime space to help reach your e-commerce goals.

And today, Instagram users have multiple options for shopping — whether it’s via links in stories, tagged products in posts, the recent Instagram Shop, or the link in your Instagram bio.

The link in your Instagram bio is valuable real estate as you can use it to drive traffic to your website, product shopping pages, blog posts, events, and more.

But with only one link to play around with, it can be time consuming to frequently update the URL every time you want to direct your followers to a certain place.

Enter by Later, a tool that automatically creates a clickable version of your feed that you can link to from your Instagram bio.

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed.

Not only can you link to multiple websites and pages, but you also can track insights like clicks, page views, and sales from each post. The best part? It’s free!

The best part? It's completely free to use.

Ready to create a clickable Instagram feed? Get now (for free!)

6 Brands With Shoppable Instagram Feeds

Now that we’ve introduced selling on Instagram with, let’s look at 6 Later customers who are successfully driving traffic and sales using the tool:

#1: Collective Arts Brewing

When it comes to promoting products on Instagram, Collective Arts Brewing manages to sell without being overbearing or pushy.

Their feed is a healthy mix of product shots and featured artists, and they often use storytelling to help drive traffic to their page:

In fact, storytelling is at the core of their strategy, and allows them to connect with their audience.

“We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton.

By creating a shoppable Instagram feed with, they can link each post to a specific webpage or piece of content, making it easier for their followers to find exactly what they are looking for — whether it’s a new gin cocktail or recently discovered designer.

Want to learn more about how Collective Art Brewing uses Read our case study with the beverage brand.

#2: Well+Good

While many brands use to sell their products, it can also be used as a tool to drive traffic to articles and blog content.

Take Well+Good for example. The popular lifestyle publication has seen huge success using to drive traffic back to their website.

“ has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub.

The ability to add multiple links to each of their posts means that they can give their followers numerous options to choose from while they’re scrolling through their feed.

By consistently sharing engaging content with clear CTAs (call-to-actions), Well+Good is able to drive huge volumes of traffic to their website and increase their brand awareness in the process. It’s a win-win.

NOTE: Adding multiple links to one post is only available on Later’s Growth and Advanced plans.

#3: SuperHi

When it comes to selling products on Instagram, online education platform SuperHi understands the power of using guest articles and tips to drive conversions.

Calling themselves a “global community of people learning together online”, SuperHi’s feed is full of projects by graduates, pull-quotes from designers, and helpful design tips:

By leveraging the content from Q&As and articles on their website, they are able to create eye-catching social media posts which encourage followers to click-through and read more.

Any creative who is curious about their educational courses, will quickly be able to see the type of results SuperHi graduates produce, and is also able to gain valuable insights from creatives around the world — their experiences, challenges, and processes.

Using to both educate and subtly promote their courses and resources (like guides and tutorials) is a great way to use the tool.

Ready to level-up your e-commerce strategy? With Gallery you can embed your feed directly onto your website or blog! Upgrade to Later’s Growth or Advanced plan to get started.

#4: Patagonia

Patagonia is a rare exception in the retail world. As a brand with purpose, they’ve transcended their roots in sportswear and become a global icon for environmental and social advocacy.

By investing in authentic storytelling, they’re able to share their unique value proposition and relevant product information without coming across as overly promotional.

With, they can drive visitors to discover longform content that covers topics like climate change and the concept of gifting hand-me-downs:

It’s this mix of compelling content that makes Patagonia such a powerhouse at driving sales and traffic from Instagram.

When someone clicks-through to their shoppable Instagram feed, they can watch a short documentary, read an article, and shop for some new gear — the opportunities are endless.

Building a feed of only product photos often isn’t enough to keep your community engaged anymore, and Patagonia has tapped into the benefit of adding value.

#5: Back Beat Co.

Back Beat Co. is a lifestyle brand with a dedication to “people, planet, and then profit.” Their prioritization of ethical and social responsibility and low impact clothing is clear throughout their feed.

And we love how they incorporate quotes from their blog as a hook to drive traffic using

Rather than the standard “We interviewed this person, check the link in our bio”, they use intriguing quotes from the blog post in their caption and then encourage their audience to click-through and find out more.

Back Beat Co.’s lifestyle imagery and engaging captions work simultaneously to drive traffic to their blog and website — without coming across as too salesy. Let the clicks roll in.

#6: Ellevest

With the goal of helping women achieve financial independence, Ellevest’s feed is filled with incredibly engaging content — from inspirational quotes to pop-cultural references and memes to interviews with women leaders.

And while they aren’t an ecommerce brand per se, the tech company does operate multi-tiered membership plans where members can learn about investing, banking, and access financial coaching and other resources.

So, how does creating a shoppable Instagram feed work in their favor? By using strong CTAs, thumb-stopping content, and encouraging their followers to find out more via the link in their bio.

Their feed is also full of save-worthy quotes that frequently receive tons of engagement. These quotes are like the taster to the full interview or article found on their website.

Because they’re able to intrigue followers with shareable content, they can then gently encourage them to convert to one of their membership plans for even more valuable content, tips, and connection. is a great way to turn your Instagram followers into customers by eliminating the need for users to open a separate browser to search for a product.

By enabling them to find your product pages, blog posts, and more within two clicks, creates the perfect shoppable Instagram feed. Cha-ching.

Ready to easily drive traffic to your website? Join the 3+ million brands that love Later and start using today (for free!)

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