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Setting Goals and Choosing the Right Platforms

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Key Learnings

By the end of this course, you’ll be able to:

  1. Identify your business and marketing goals

  2. Choose the right platforms for your social strategy

  3. Set SMART social goals

Course Resources

Meet Your Instructor

Headshot of Christine Colling, Later Social Media Manager

Christine Colling

Social Media Manager, Later@christineyurie

As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.

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