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10 of the Best Instagram Analytics Tools to Help You Grow in 2021


By Benjamin Chacon

Published November 10, 2020

10 minute read

Using an Instagram analytics tool is one of the best ways to understand your audience and improve your content strategy.  But which is the best tool for you? If you want to track ROI from Instagram, you’ll need an Instagram analytics tool to help you increase engagement, get more views on stories, and make more

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Stay on top of the biggest social media marketing trends!

Using an Instagram analytics tool is one of the best ways to understand your audience and improve your content strategy.

But which is the best tool for you?

If you want to track ROI from Instagram, you’ll need an Instagram analytics tool to help you increase engagement, get more views on stories, and make more sales.

Ready to find the right Instagram analytics tool for your business? Here are the top 10 tools on the market right now:

#1 Instagram Analytics Tool: Later’s Instagram Analytics for Your Everyday Content Optimization

If you’re in search of a powerful and comprehensive Instagram analytics tool, you may want to check out Later’s advanced Instagram Analytics dashboard.

Not only can you track how your posts perform over time (across several metrics, like comments, likes, and engagement rate), but you can also see your Instagram Stories analytics.

Unlike the Instagram app, which only gives you 2 weeks of data, you can track up to 3 months’ worth of Instagram Stories using Later.

Another unique feature of Later is the Best Time to Post feature, which helps you get more engagement by posting when most of your followers are most active. Later automatically finds your top 7 posting times, or you can learn how to find your own best time to post here.

Later’s Instagram Analytics tool is seamlessly integrated into your planning and scheduling workflow, so you can easily take the insights from your analytics and apply them to your strategy when you’re scheduling Instagram posts and planning your feed with Later.

How to use Later’s Instagram Analytics: If you’re using Later for free, you can access a basic summary of your account and top 5 performing posts in the past 30 days by logging into your Later web account and clicking Analytics on the left side menu.

If you’re on Later’s Growth or Advanced plan, when you open your analytics dashboard, you’ll be able to switch between four different tabs, including Overview, Audience, Post Performance, and Story Performance.

Upgrade today to get access to Later’s advanced Instagram Analytics!

Instagram Analytics Tool #2: Instagram’s Native Insights

Whether you’re looking for information about your followers and account, or insights for specific posts and stories you’ve shared, Instagram’s free analytics tool, Instagram Insights, is filled to the brim with useful data — and it’s all conveniently located within the Instagram app!

How to use Instagram Insights: To access the feature (and any Instagram analytics in general), you’ll need to switch to a business profile first. Once, you’ve taken care of that, you’ll find a new “Insights” option above your feed on your Instagram profile. Tapping it will bring you to a page with a breakdown of your account’s analytics.

You can also open an Instagram post and tap the “View Insights” button to see the metrics for that specific post.

Instagram Analytics Tool #3: Later for Instagram Hashtag Analytics

Instagram has gone through a lot of changes over the past few years, including the addition of new features, tools, and channels. But one thing has remained constant throughout: the importance of Instagram hashtags.

Luckily, with Later’s Hashtag Analytics, you can track key insights about the hashtags you use — including a breakdown of which hashtags are driving the most likes, comments, impressions, saves, and reach on your Instagram posts.

How to use Later’s Instagram Hashtag Analytics: If you’re on one of Later’s Growth or Advanced plans, simply head to your analytics dashboard and tap on the Hashtag Analytics button. Here you’ll find a breakdown of which hashtags are driving the most likes, comments, impressions, saves, and reach on your Instagram posts.

Plus, as you continue to add new hashtags, you’ll be able to accurately track how they perform for your content.

Instagram Analytics Tool #4: Keyhole for Hashtag Adoption Analytics

With Keyhole, you can find in-depth data about how Instagram users are responding to your hashtags. In terms of analytics, you can track how often hashtags are being used, who’s using them, hashtag engagement, trend analysis, and more.

How to use Keyhole: Depending on your Keyhole plan, you can track multiple different hashtags at any given time. When you track a hashtag, you’ll find real-time analytics for that hashtag’s usage — everything from how many times it’s been used, to where it’s been used, and the top posts that have used it.

Keyhole also has a free hashtag tracking tool that displays basic hashtag performance data.

Instagram Analytics Tool #5: Brand24 for Mention Tracking

Like Keyhole, Brand24 offers several Instagram analytics tools around hashtags.

You can track and analyze your campaign and event hashtags, compare their performance across several metrics, search for posts and accounts based on hashtag use, create hashtag alerts, and even export the data into daily, weekly, and monthly reports.

How to use Brand24: Once you sign up for a Brand24 account, you can create a “project” and select the hashtags you want to track. From your dashboard, you’ll find key insights about your hashtags including mentions (who’s posting with the hashtag) and an analysis tab with hashtag performance metrics.

Instagram Analytics Tool #6: Fohr for Influencer Research & Analytics

With a rapidly evolving influencer landscape, it’s hard to know what partnerships will have the biggest “pull” with your target audience and make the biggest impact for your business. Unfortunately, it’s become all too easy for accounts to buy followers to boost their social appeal, so they may not be as influential as they seem.

That’s where Fohr comes in. This influencer marketing platform allows businesses to access analytics tools that test the legitimacy of an influencer’s followers.

How to use Fohr: Fohr offers a number of tools for businesses to determine whether or not an influencer has an authentic following on Instagram. For example, its Verified Reach tool provides a holistic picture of an influencer’s following, including their average reach, and offers benchmarks for various influencer tiers (10K, 20K, 50K, etc.).

Instagram Analytics Tool #7: Social Blade for Influencer Due Diligence

If you’re looking for another option to health check your influencer partnerships, take a look at Social Blade.

Marketed as a statistics website, Social Blade lets you track user data and growth trends across multiple social channels, including Twitter, YouTube, Twitch, Instagram, and more.

How to use Social Blade: After registering, head to Social Blade’s homepage to use their Instagram analytics tool. Just type in the name of an account, select Instagram from the drop-down menu, and then peruse through tons of valuable insights and analytics.

One Social Blade feature that we really like is Historical Data, which lets you see the number of followers an account has gained and lost every day across a period of time.

If you notice any big spikes in follower growth, it could mean that the influencer is using a bot to grow their account. (Growth spikes can also be explained by other reasons, like being shown on Instagram’s Explore page, having a post go viral, doing a giveaway, or being featured in the media, so take the data with a grain of salt).

Note: Due to API limitations, you can only search for business accounts with Social Blade.

Instagram Analytics Tool #8: Google Analytics for UTM Tracking

If you’re running an Instagram marketing campaign, measuring the impact of your work can be tricky without the right tools.

By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.

How to use UTM parameters: You can create your URLs by hand or you can use a URL generator, like Google’s Campaign URL Builder (we recommend the latter option!). There are 5 parameters you can add to your URLs — source, medium, campaign, term, and content — and each parameter must be paired with a value that you assign.

For example, if you’re running a new year sale on Instagram Stories, your medium could be “instagram-stories” while your campaign could be “newyears-sale” to identify the overall campaign.

When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports.

Instagram Analytics Tool #9: Facebook’s Ads Manager for Instagram Advertising Analytics

Instagram advertising is all the rage with more and more businesses using Instagram ads to reach new customers.

Of course, if you’ve ever run an ad campaign before, you know how important it is to track and measure the success of your current ads so you can replicate (and improve on!) that success in the future. And when it comes to Instagram ads, there’s no better tool for this than Facebook’s free Ads Manager.

How to use Facebook’s Ads Manager: Instagram uses Facebook’s advertising platform to run all their ad campaigns. So any ad setup, goal setting, budgeting, and creation is all through Facebook Ads Manager!

Once your campaign is live, you can measure your ad performance and see if they’re driving their intended goal with Ad Manager’s many reporting tools. Simply open Ads Manager and click on Account Overview. Here, you’ll be able to set a date range, customize the metrics you want to see, and analyze your results with multiple charts.

Instagram Analytics Tool #10: Linkin.bio by Later for Measuring Outbound Traffic from Instagram

The link in your Instagram bio is valuable real estate — you can use it to drive traffic to your website, product shopping pages, or to help your followers find out more about your services.

But how do you keep track of all those clicks? By using Later’s Linkin.bio feature!

Linkin.bio lets you turn your Instagram feed into a clickable, optimized landing page – perfect for driving traffic to your website, e-commerce sales, and more!

And with Linkin.bio Analytics, you can track exactly how much traffic or sales each Instagram post generated!

How to use Linkin.bio Analytics: Linkin.bio traffic analytics are integrated into Later’s overall post-performance analytics, so you can quickly and easily track your clicks, get detailed data on clicks over time, and even rank your Instagram posts by how much traffic they drove.

We recently released a free version of Linkin.bio, so everyone can start driving more website traffic and reaching their sales goals through Instagram with Later.

You can set up Linkin.bio by Later right now for free — no trials or credit card needed!

Tracking your Instagram analytics is so important if you want to get ahead as a business. And there’s no better time than now to start getting acquainted with some of the Instagram analytics tools we cover in this blog post!

Do you have any other Instagram analytics tool recommendations? Let us know in the comments!

Join the +3 million brands that love Later and start driving traffic, and making sales from Instagram with Linkin.bio!

Stay on top of the biggest social media marketing trends!

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