← Back to Blog
Product Updates

Introducing Linkin.bio: Add Links to Instagram Posts

This month we are excited to announce two new features to Later! Our new product Link in bio allows you to add links to individual Instagram posts you’ve scheduled through Later, making it easier for you to drive traffic from Instagram to the right content and products. We’ve also made our Instagram grid preview feature available on our iOS and Android apps, so you can upload photos, schedule posts, and preview your Instagram feed right on your phone.

Linkin.bio: Drive Traffic and Revenue from Instagram

add links to instagram posts

Instagram only gives  you one clickable link in the app, and it’s the link in your bio. We want to help you turn that link into more visits, signups, conversions, and revenue for your business! With Link in bio, you can now add links to any of the Instagram posts you’ve published through Later, which helps direct your Instagram audience to the right content or products on your site. You can also link to multiple websites and pages, all without changing the link in your bio.

add links to instagram posts blogger example

Benefits of Linkin.bio:

  • Increase traffic, signups, conversions, and revenue from your Instagram account
  • Direct your Instagram audience to the right product or content from your Instagram posts
  • Track the value and traffic from each Instagram post using Bit.ly or Google Analytics (UTM Tags)
  • Strengthen relationships by linking long-term to partner and collaborator sites

Linkin.bio is a web and mobile-optimized landing page that resembles your Instagram feed, and clicking on a photo will take you to a specific URL. If you’re a retail store, you could add the link to buy a specific product to your Instagram post. When people click the link in your bio, they’ll then be able to browse all your products and shop your feed! Or, if you’re wanting to drive traffic from Instagram, you add direct links to your blog posts instead of a general blog link, making it easier for your followers to quickly find the content they want more of.

Sign Up for Linkin.bio

link to instagram bio

For example, we’ve been using our Linkin.bio to link directly to our blog posts, instead of just having later.com/blog/ in our bio. We’ve also used Linkin.bio to link to ticketing pages for events, and to drive traffic to our Snapchat from Instagram. By using Linkin.bio, we don’t have to manually update the link in our Instagram bio every time we post. Instead, we can link to multiple websites from Instagram using just the link in our bio!

If you are currently on a Later premium plan or above, you can start using Linkin.bio today. For free users, you can upgrade here.

Instagram Grid Preview on Mobile

A few months ago, Later released a web-based Instagram grid preview that allowed you to view your scheduled Instagram posts with your current feed. Today we are excited to bring Instagram grid preview to mobile! Now you’ll be able to upload photos, schedule Instagram posts, and preview your Instagram feed right from your phone. Update your iOS and Android apps today!

preview instagram feed

Curating your Instagram feed is an important strategy  to grow your Instagram following and engagement, and now you can adjust your scheduled posts to create a cohesive Instagram feed on your phone.

To try out our new Instagram preview on the Later mobile apps:

  • Download the latest mobile updates on Android or iOS today
  • Click the Instagram Preview button in top left on the “Schedule” tab
  • Later will automatically pull in your existing Instagram feed and insert scheduled posts
  • To change the order of your posts, tap any post to change the scheduled times

Sign up for Later for Free

App StoreGoogle Play


Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter

Schedule Instagram Posts Easily schedule photos, videos & carousel posts with a few clicks Create Free Account
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn More
Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account
User-Generated Content Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Learn More
Schedule Instagram Stories Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Start Scheduling Stories
Instagram Hashtag Tools Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Get Started For Free