New Instagram Feature: You Can Now Repost Instagram Stories

While Instagram has been testing the ability to repost Instagram Stories for a few months now, it appears that the feature is now officially being rolled out!

This is great news for businesses that are investing heavily in Instagram Stories.

Whereas in the past there was no direct way to repost other people’s Instagram Stories, this new feature makes it super easy to do!

Here’s everything you need to know about the new repost Instagram Stories feature:

With the sheer number of businesses using Instagram Stories, it was only a matter of time before Instagram created a feature to improve their shareability.

Ever since its early days, Instagram has been a gold mine of user-generated content (UGC) — something that’s hugely benefited businesses.

Unfortunately, it hasn’t been quite as easy to repost Instagram Stories — until today, that is!

While the new feature hasn’t been rolled out to all users yet, some have reported finding a new “Add This to Your Story” button that allows you to repost Instagram Stories that you’ve been tagged in.

repost instagram stories

The new button appears in your Instagram DMs when other accounts tag you in their Stories. Clicking the button brings you to the Instagram Stories interface where you can make any edits or simply share it to your own profile.

Like with regular Instagram posts, there are tons of great reasons to repost Instagram Stories.

For example, if you use Instagram Stories Highlights to share customer reviews (à la Glossier), rather than having to screenshot a review and create a new story, you can use the repost feature to quickly share new reviews on your highlights.

repost instagram stories

You can also use the new feature to repost Instagram Stories that your influencer partners create — or simply to share valuable lifestyle content from your community.

These are just a few examples of how businesses can take advantage of the ability to repost Instagram Stories. We’ll be sure to keep you in the loop as new details about this feature roll out!

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Written By

Benjamin Chacon

Benjamin is a Content Writer at Later and recent transplant from Toronto. You can follow his day-to-day exploits on Instagram @benjaminchacs.