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April29-8 Tactics to Drive More Website Traffic from Instagram-Horizontal (1)
Social Media & E-Commerce Blog Posts

8 Ways to Drive More Website Traffic from Instagram

Updated on May 17, 2022
8 minute read

Discover how to drive traffic from Instagram with these tried-and-true tips!

Published October 24, 2019

Driving traffic from Instagram is one of the best marketing tactics for your brand.

With the right strategy, you can send clicks to your website, product pages, or latest blog posts.

And while Instagram posts and Reels aren’t exactly clickable, there are still plenty of ways to move users in the right direction!

We’re sharing eight strategic ways to drive traffic from Instagram, below:

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Tip #3: Package Your Most Clicked Stories in a Permanent Highlight

Instagram Stories may disappear after 24 hours, but with an effective strategy, they can live on your profile page forever.

Enter: Instagram Stories Highlights.

They’re the best way to extend the shelf life of your Stories, giving them greater reach, more visibility, and a boost in traffic.

Take a page out of salad spot, Mandy’s book:


Through highlights, they spotlight their top stories by organizing them into clear categories and topics — letting their audience quickly find the content that’s of interest to them.

It's the perfect way to continuously send clicks your way and highlight your most valuable and interesting content.

TIP: Make sure to keep your highlights up to date (and at the start of your story queue) to help visitors discover what you’re all about.

Tip #4: Add Verbal and Written Call-to-actions (CTAs) to Instagram Reels

It's no secret, Instagram Reels are a one-way ticket to growth.

But they can also be massive traffic-drivers. How?

With a clear CTA that encourages people to head to your link in bio.

This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above.

Take a look at how content creator, ​​Nicolette Mason, points users in the right direction with a clear CTA driving to her link in bio:

Directing users to your link in bio (which you’ve optimized with a tool like is a great way to get more value from your profile, and it only takes a few minutes to set up.

Make the most of your Instagram link in bio with by Later — get started today.

Tip #6: Set Up an Instagram Shop

For businesses outside of the US, setting up an Instagram Shop is a game-changer when it comes to reaching new customers and driving traffic.

With the feature, brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.


And even better — brands with Instagram Shop can also be featured on the Instagram Shop tab, making their products even more discoverable by users on the app:

It’s a great way to showcase your catalog and opens up a world of opportunity for users to discover you, and drive traffic back your way, win-win!

NOTE: If you're in the US, this might not be the option you're looking for when it comes to driving traffic away from the app.

Tip #7: Invest in Instagram Ads

If you’re looking for a fast-pass route to drive more traffic from Instagram, create an Instagram ad

Instagram ads are a guaranteed way to reach more users, and with the right strategy, they can be a huge advantage for your brand.

To make your Instagram ads as successful as possible, carefully consider your end goals. To drive traffic, focus on a strong CTA that encourages clicks.

Take note of how Castify and Canva use short and punchy ads with clear CTAs for their feed and Instagram Stories ads:


Having a clear idea of your goals will help define your target audience, creative requirements, and budget — making the whole process more targeted and efficient.

TIP: Use UTM tags to gain a deeper understanding of what content converts into sales! 

Ready to start creating successful Instagram ads? Follow our complete step-by-step guide here!

Tip #8: Add Action Buttons to Your Instagram Profile

One of the easiest tactics to maximize your traffic opportunities on Instagram is to take advantage of your profile’s buttons.

It’s a simple way that brands and businesses can connect on the platform, through action.

Whether you’re a nail salon, cafe, or fitness studio, adding an action button to your profile page is an interactive way to engage with your audience.

Take a look at how New York restaurant, Pastis, encourage users to order food straight from their Instagram page:


The feature both drives conversions and traffic on the platform, directly!

To add your very own action buttons, head to Edit Profile and tap Action Buttons. 


From there, select an action button: Order Food, Book Now, or Reserve.


Next, tap one of Instagram’s partners including Atom Tickets, Booksy, Eventbrite, GrubHub, Resy, and so much more:


Tap Done and voila — the quickest traffic driver we ever did see!

NOTE: This feature is only available for Business accounts. 

With the right tools and strategy, Instagram can be a huge traffic driver for your brand or business. 

Equipped with the above tips and tricks you’ll soon be able to engage with your audience and convert Instagram followers into clicks and conversions, elsewhere.

The first (and easiest) step is to add a link in bio tool to your Instagram profile. 

If you haven’t tried out by Later yet, there’s never been a better time — get set up with a clickable, fully-customizable landing page for your link in bio in minutes! 

Level-up your bio and start driving traffic from Instagram with by Later. Sign up today, it’s free!

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