Thanks to Instagram, the digitally savvy no longer need a website, blog, or even a traditional job to showcase their work. Instead, all you need is a carefully curated Instagram feed to gain influence.
How to Use Instagram as a Photographer
Define Your Niche
Post content that’s relevant to your industry or consistent with your photography style.
- Photographers who work in a specific industry, such as wedding or portrait photography, should curate their feed based on the topic or style of content.
- Photographers who use a unique perspective to illustrate their work tend to create a more cohesive and appealing profile than photographers who are inconsistent in how they curate their feed.
Use Hashtags and Geotags
Help users discover your photos by adding hashtags and geotags to your post. With Instagram’s improved Search and Explore tab, users can search for top or trending location tags, people, and hashtags.
- Add mention tags to your photo of the people who took part in the shoot.
- Add a geotag so when someone searches the location, your photo will appear.
- Add hashtags that are relevant to your photo.
Engage Your Community
Instagram is one of the largest social communities in the world- second only to Facebook. Connecting to fellow users opens up a wealth of potential in collaborations, inspiration, and education.
- Connect to followers/ fans is a great way to spread your brand message and grow your community.
- Connect to other photographers to exchange ideas and discover different perspectives.
- Connect to brands and businesses for business partnerships to start a dialogue with companies you see fit your photography style.
Show what goes on behind-the-scenes to give followers a taste of the work involved in a photo shoot.
Photos that share the time and effort that go into a single photo provides followers with the full experience and can help build relationships by sharing the not-so-pretty pictures.
Gillian Stevens is a Vancouver-based photographer who shows snippets of her everyday life in her Instagram feed. Candid shots tend to get a lot of engagement as fans and followers want to get a glimpse of what goes on when photographers aren’t on-set or styling shoots.
Add, Edit and Schedule Photos from Your Desktop
Upload photos directly from your desktop computer to Instagram to preserve the quality of images. Feature your best work on Instagram and save time by using Latergramme’s web app dashboard.
- Edit images in your editing software of choice
- Sign into Latergramme’s web app and upload images into your profile
- Save the images to schedule later or select the day/ time you’d like to post
Consistently share content with your followers to engage your community and share your story. People want to build relationships, whether it’s on or offline, and the more you share your photography journey will encourage followers to invest in your brand.
Want to schedule and manage your Instagram posts? Latergramme is here to help!
Header image by Jared Erondu via StockSnap