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Instagram Tips & Resources

How to Promote a Blog on Instagram


By Erica Salvalaggio

Updated on February 8, 2022

4 minute read

Drive major blog traffic with these must-know tips.

Published February 8, 2022

Stay on top of the biggest social media marketing trends!

If you're hoping to increase blog traffic in 2022, investing in a strong Instagram strategy is a great place to start.

Instagram is packed-full of community-building features – and it has a huge audience of over 2B monthly users to tap into.

Tl;dr: Whatever your niche, there’s an engaged audience waiting for you on Instagram.

Ready to boost your blog traffic? Here are 5 ways to promote your blog on Instagram:

#1: Use a Link in Bio Tool to Create More Traffic-driving Opportunities

On Instagram, you can only have one link in your bio at a time.

But that means potentially switching your bio link every time you share new blog content — which, on top of being tedious, limits the number of clicks on previous blog posts. 

So instead, why not use a tool that gives you the power to share several links at once?

With Linkin.bio by Later, you can share multiple links from one easy-to-navigate landing page: 

Credit: @bobby

You can add a series of customizable buttons, mirror your Instagram feed with clickable images, and even feature a YouTube video.

And the best part? Linkin.bio's core features — including buttons, linked images, featured media, and analytics — are free for all users.

Easily drive traffic from Instagram back to your blog with Linkin.bio by Later – for free.

#2: Include Clear Call-to-actions in Captions, Stories, and Reels

Including your blog content on your link in bio landing page is great, but that's only part of the picture.

You have to drive your audience to it.

Including a clear call-to-action (CTA) in your feed post captions, Instagram Stories, and Reels, is one of the most simple and effective ways to boost engagement and drive traffic back to your blog.

Credit: @greatjones and @heyday

CTAs can take multiple forms - so don't be afraid to get creative and tap into those traffic-driving opportunities! Verbal call-outs, on-screen text, and enticing caption copy are all tried-and-tested tactics for your strategy.

#3: Share Your Blog Posts on Instagram Stories

Instagram Stories are one of the best tools to drive traffic back to your blog — thanks to a recently rolled out link sticker that’s available to all accounts. 

We use this feature all the time at Later, since we regularly share new blog content on stories:

For the best results, make sure you're drawing as much attention as possible to your link sticker. This could be via customized stories templates (like we use at Later), or simply by adding some attention-grabbing GIFs.

NOTE: If you share a blog link on Instagram Stories, it'll disappear after 24 hours unless you save them as a highlight, which makes them accessible to users looking at your profile 24/7. 

Storyboard and schedule your Instagram Stories in just a few clicks with Later! When it's time to post, you'll get everything you need delivered straight to your mobile. Available on all paid plans.

#4: Tease Blog Content in the Captions  

When you're using Instagram to promote your blog, captions carry extra importance.

Think of your captions as a storytelling opportunity to tease your blog content – convince viewers they need to know more.

Take Our Owambe, a blog and podcast dedicated to celebrating Black love stories, for example. 

They use their captions to entice their audience with intriguing snippets, and then invite their audience to read more via their link in bio. 

TIP: Want to improve the quality of your captions? Try writing them from your desktop!

Later's Instagram scheduling tool allows you to batch plan your posts and write your captions in advance, from the comfort of a full keyboard. It's a serious game-changer!

#5: Prioritize Video and High-impact Visuals

The Instagram algorithm is prioritizing video content more than ever.

So with this in mind, it's worth planning promotional content that plays into what the algorithm wants.

So even if it's a quick Reel chatting about the content of your latest post (paired with a strong CTA) this will likely deliver better results.

Check out how we do this at Later:

Now you’re ready!

With these tips in your Instagram marketing arsenal, you’ll be able to tap into the platform to boost traffic to your blog. 

But as you try these tactic out, remember that finding your groove on any social platform, especially when trying something new, can take time.

Keep track of what works best for you — then do more of it. 

Your blog readership will be booming in no time.

Level up your Instagram blog promotion strategy by planning, previewing, and scheduling your posts in advance with Later.

Plan, schedule, and automatically publish your social media posts with Later.

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