If you're hoping to increase blog traffic this year, investing in a strong Instagram strategy is a great place to start.
Instagram is packed-full of community-building features — and it has a huge audience of over 2B monthly users to tap into.
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#2: Include Clear Call-to-actions in Captions, Stories, and Reels
Including your blog content on your link in bio landing page is great, but that's only part of the picture.
You have to drive your audience to it.
Credit: @greatjones and @heyday
CTAs can take multiple forms - so don't be afraid to get creative and tap into those traffic-driving opportunities! Verbal call-outs, on-screen text, and enticing caption copy are all tried-and-tested tactics for your strategy.
#5: Prioritize Video and High-impact Visuals
The Instagram algorithm is prioritizing video content more than ever.
So with this in mind, it's worth planning promotional content that plays into what the algorithm wants.
So even if it's a quick Reel chatting about the content of your latest post (paired with a strong CTA) this will likely deliver better results.
Check out how we do this at Later:
Now you’re ready!
With these tips in your Instagram marketing arsenal, you’ll be able to tap into the platform to boost traffic to your blog.
But as you try these tactic out, remember that finding your groove on any social platform, especially when trying something new, can take time.
Keep track of what works best for you — then do more of it.
Your blog readership will be booming in no time.
Level up your Instagram blog promotion strategy by planning, previewing, and scheduling your posts in advance with Later.