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How to Use Instagram’s New Food Delivery & Gift Card Stickers

Supporting the small businesses you love just got easier thanks to Instagram.

Today, the company announced that businesses can now share gift card, food order, and fundraiser stickers in stories and on their profiles.

When a user sees gift cards or food orders, they’ll be able to tap to make a purchase through a partner site. 

Intrigued? Here’s everything you need to know about Instagram’s new food delivery and gift card stickers:

instagram stories food orders

Supporting Small Businesses During COVID-19

Lockdown life has been hard for just about everyone, but small businesses are particularly vulnerable right now.

From forced closures to company-wide layoffs, small- and medium-sized businesses around the world are facing *big* challenges during the COVID‑19 crisis. 

If there was ever a time to support these businesses and business owners, it’s now. And luckily, Instagram is making that easier to do!

According to an announcement made earlier today, Instagram is rolling out new stories stickers and profile buttons for buying gift cards, ordering food, and donating to fundraisers.

instagram small business sticker

Gift cards and food orders for delivery and takeout are available in the US and Canada starting today (just in time for National Takeout day!) and will roll out globally in the coming weeks. Fundraisers will be coming at a later date, according to Instagram.

How to Use Instagram’s New Food Delivery & Gift Card Stickers

To share a gift card, food order, or fundraiser stickers on Instagram Stories, just create a story as normal, open the stickers tray, and add one to your story.

stories sticker food delivery

Next, select your gift card or food delivery partner.

And then publish! Once your story is live, anyone who views it can tap to make your purchase.

You also have the option of adding these features as buttons on your Instagram profile.

To do this, head to your profile, tap Edit Profile, and then tap Action Buttons.

instagram small business sticker

Here, you can select the type of Action Button you’d like to add to your profile.

As with the story stickers, the next step is to get set up with a partner.

For food delivery, you have the options of Caviar, ChowNow, deliver.com, and more.

While for gift cards, you can partner with Kabbage, Raise, Yiftee, or Square.

When a user sees a gift card or food order sticker/button, they’ll be able to tap it and make a purchase through your parter’s site.

instagram small business sticker

And that’s it!

Have you tried these new stickers to support small businesses during COVID-19 yet? Let us know what you think in the comments!

Like to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest Instagram news, tips, and more!

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.