How to Use the Countdown Sticker for Instagram Stories

Instagram just released the perfect feature to get more traction with your events and sales: the Instagram Stories countdown sticker!

Now when you share a story about an upcoming something (like an in-store sale, product launch, or event), you can add a sticker that counts down to a date and time that you set.

Your followers can then subscribe to your countdown event, which will send them a reminder when the time is up and your countdown is complete!

This is a great strategy for engaging with your Instagram followers and getting your audience to opt-in to exciting special events or promotions.

Ready to learn how to use the new Instagram Stories countdown sticker? Here’s everything you need to know:

countdown sticker instagram stories

How to Use the Instagram Stories Countdown Sticker

Adding a countdown sticker to Instagram Stories is just like adding any other kind of interactive sticker. Start by tapping the sticker button after uploading a photo or video to Instagram Stories.

You should see a new “Countdown” sticker on the list. If you don’t it could be that Instagram hasn’t launched the feature in your region yet or you’re using an older version of the app!

instagram stories countdown sticker

The next step is to give your countdown sticker a name. For example, if you’re counting down to an in-store sale or promotion, you could name your countdown “One-Day Sale” or “Save 20%.”

Don’t get too bogged down by the name of your countdown as you can always add some text to your story to give more context!

countdown sticker instagram

Now it’s time to set the time of your countdown! Here you can either select the All Day option where your countdown leads up to a day (the ticker will stop at midnight on the day you select).

instagram countdown sticker

If you’re counting down to a specific time of day, deselect the All Day option to set the hour and minute of your countdown.

instagram's new countdown sticker

You can also change the color of your countdown sticker by tapping the color wheel at the top of the sticker.

new countdown sticker for instagram stories

Once you’re happy with the look of your countdown sticker, tap Done and you’re ready to share!

countdown sticker

One of the best things about Instagram Stories countdown stickers is that people who see your sticker can actually follow your countdown!

When someone views your story and taps on your countdown, they’ll have the option to get a reminder of the countdown or to re-share it to their own account.

instagram stories countdown sticker

You’ll receive an activity feed notification whenever someone selects the reminder option. And if your account has under 50,000 followers, you’ll get a notification via DM when someone re-shares your countdown.

This obviously has huge potential for businesses!

Whether you’re looking to promote a sale, event, or something else entirely, the ability to share a countdown on your stories that your followers can get reminders about is a great way to generate better results.

Have you tried the new Instagram Stories countdown sticker yet? Let us know in the comments what you’ll be using it for!

Want to stay up-to-date on Instagram in 2019? Subscribe to the Later newsletter to get the latest Instagram features and trends right to your inbox:

Written By

Benjamin Chacon

Benjamin is a Content Writer at Later and recent transplant from Toronto. You can follow his day-to-day exploits on Instagram @benjaminchacs.