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Instagram Tips & Resources

How to Create Quote Posts That Go Viral on Instagram


By Stephanie Brandhuber

Updated on February 2, 2022

7 minute read

When used effectively, Instagram quote posts can generate a ton of engagement – and you can quote us on that!

Published February 2, 2022

Stay on top of the biggest social media marketing trends!

Thanks to their short and snappy nature, Instagram quote posts are more popular than ever.

Beyond being aesthetically pleasing, quote posts on Instagram can help drive sales, boost brand affinity, and create a connection with followers.  

Ready to take your quote posts to the next level? We’re sharing how to effectively use Instagram quotes along with tips on how to get the most engagement possible.

5 Ways to Use Instagram Quote Posts

From showcasing testimonials to humanizing your brand, Instagram quote posts are a powerful tool to engage followers. 

Here are five ways to add quote posts to your content strategy:

#1: Share Inspirational and Motivational Quotes

Quote posts can be a powerful way to connect with followers on an emotional level. 

Take personal trainer and entrepreneur Kayla Itsines for example.

Her post about not comparing your own progress with someone else’s is simple yet motivational – reflective of her brand of supportive, fitness ethos.

Inspirational quote posts are a great way to lift your followers’ moods and create a human connection.

PSA: Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and automatically publish your social media posts with Later – for free!

#2: Post Product and Customer Testimonials

Another effective way to use Instagram quotes is by showcasing testimonials. Not only does this show your products and services, but it can also be a fun way to give shoutouts to loyal customers and followers. 

One of the most popular ways to do this is by pulling quotes from Twitter, Facebook, or Instagram DMs.

Organic period product company Ohne often creates custom graphics to highlight the positive feedback they’ve received from happy customers.

Testimonials aren’t only helpful for showcasing your products and services, they can also help communicate your brand’s personality, too.

#3: Provide Information

Instagram quotes provide the ideal format to easily communicate information, whether in the form of statistics, key facts, or brand statements. 

They provide an easy way to grab users’ attention and share pieces of information in a digestible manner. 

Cosmetic company Youth to the People uses a quote post to inform their followers about ingredient lists in beauty products – mirroring their own brand’s ethos.

Their use of a bold font and color palette grabs users’ attention and serves as an effective means of communicating their brand’s stance on making educated choices. 

#4: Use a Snippet or Soundbite 

Instagram quotes are also effective for teasing new content you’d like to boost by building buzz and anticipation. 

A powerful line from an article, review, podcast episode, or video interview, for example, gives your followers a taste of what’s to come. In turn, this can lead to increased sales and website traffic by directing to the source in the caption.

For example, Stylist Magazine uses a quote post to promote their latest article, providing more context in the caption.

You can also use this strategy to repurpose old content that you want to revive.

If you’re stuck on ideas, teasing a line from an article (in a visually enticing way!) can breathe new life into your content.

#5: Let Your Audience Fill in the Blanks

Brands and businesses use quote posts to drive conversations with their followers and generate activity in their comments section. 

Take Audible, for example. The audiobook and podcast service often uses fun prompts to get their followers talking.

This not only helps build a community around the brand but allows for engaging conversations that the company can use in their future content planning, too. 

Ready to plan your Instagram quotes in advance? Start scheduling with Later, the number one visual marketing platform – for free!

4 Tips for Boosting Quote Post Engagement

Now that you know what you can do with Instagram quote posts, here are four ways to maximize their engagement:

#1: Create Quote Posts That Align With Your Brand Aesthetic 

Your Instagram feed has the power to visually convey your brand identity and values in seconds, which is key to converting visitors into followers.

By designing quote posts to match your Instagram feed’s aesthetic you’ll ensure your branding stays strong and cohesive. 

Spanx, for example, does this by keeping their red and white brand colors at the forefront of their quote posts.

So long as there’s a cohesiveness to your quote posts that reflects you and your brand, feel free to get as creative as you like. 

Looking to level up your Instagram aesthetic? Preview your feed before you post with Later’s Visual Instagram Planner!

#2: Add a Call-to-action

Adding a strong call-to-action (CTA) to your Instagram quote post can help increase engagement by prompting users to interact with your content.

Once you’ve caught a user’s attention with a great-looking quote post, encourage them to take action to reach your marketing goals – whether that’s to boost sales, gain new followers, drive traffic to your website, or increase post engagement. 

For example, your CTA can come in the form of a question, a prompt to sign up for a newsletter, or a call to visit your link in bio

Here at Later, we add a CTA to both the visual design and text caption.

Encouraging users to take action through a CTA is one of the best ways to achieve your marketing goals and get your followers to engage with your content. 

With this in mind, it’s a good idea to use a link in bio tool to maximize your linking opportunities.

Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.

It’s like a mini-website, made especially for your Instagram account!

Make the most of your Instagram link in bio with Linkin.bio by Later — get started today, for free!

#3: Include Hashtags

Adding hashtags to Instagram captions is still one of the most effective ways to get more eyes – and engagement – on your posts.  

Adding hashtags to a quote post’s caption not only fuels Instagram Explore page's search results but it also triggers the Instagram algorithm to categorize your content and get it in front of those most interested.

Just make sure your hashtags are relevant to your post and your brand as a whole.

Female Invest does this by focusing their hashtags on finance and women’s empowerment.

According to Later’s data report, adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates. 

TIP: Use Later’s Hashtag Suggestion tool to find hashtags based on the content you post and similar hashtags in your industry.

#4: Consider Different Formats

You can also use different formats like carousel posts and Instagram Reels to make your quote posts stand out from the crowd.

Both of these formats are more interactive than a static image and can help draw more eyes to your content. 

Thanks to their multi-card format, carousel posts are ideal for showcasing a range of products, statistics, testimonials, and you guessed it, quote posts.

By prompting users to scroll through the slides, you’re actively encouraging them to engage with your brand and content.

Check out how financial services company Nude highlights key statistics in their carousel post.

Instagram Reels are another way to add some flair to your quote posts. 

With the versatility of Reels’ video format, there are countless ways to overlay inspirational or educational quotes to your video. 

For example, social media expert Phoebe Parke uses a motivational quote paired with music and an animated background as an alternative to a static quote post.

With the option to customize your soundtrack, footage, and captions, this is a fun way to put a creative spin on your quotes.

When used effectively, Instagram quote posts can be a powerful tool to increase audience engagement.

From motivating your followers to boosting product awareness, and sharing testimonials, Instagram quote posts are worth shouting about. 

Ready to get started? You can plan and schedule all of your Instagram content in advance with Later — for free!

Stay on top of the biggest social media marketing trends!

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