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Social Media Design Tips & Blogs

How to Plan Out Your Instagram Feed With an Instagram Layout Planner


By Amanda Demeku

Updated on February 22, 2022

4 minute read

Create a jaw-dropping Instagram feed with a little pre-planning.

Published February 22, 2022

Stay on top of the biggest social media marketing trends!

Do you plan your Instagram feed in advance?

With a well-planned Instagram feed, you can visually convey who you are and what you do in a matter of seconds – which is key for converting visitors into followers.

Discover why planning your Instagram feed can leave a lasting impression on your audience and contribute to growth on the platform, below:

Why Plan Your Instagram Feed

Your Instagram feed is the first thing a visitor sees when they land on your profile – it’s the sign above your shop door that encourages people to walk in.

So if you want users to pop by, you need to think about more than just your individual Instagram posts and consider your feed as a whole.

plan-your-instagram-feed

A strong visual aesthetic is a great way to sell your value and entice followers right from the start!

By planning your Instagram feed in advance, you can create cohesive, on-brand content and build consistency with your audience.

And consistency = more engagement!

Later’s Visual Instagram Planner allows you to preview and rearrange your feed before you post – so you can see your profile the way your followers will.

Later’s Visual Instagram Planner lets you plan and preview your Instagram feed before you hit publish. Try it on desktop or mobile, for free, now!

How to Plan Out Your Instagram Feed With an Instagram Layout Planner

First impressions on Instagram matter, they can mean the difference between a user tapping follow or tapping away.

Here’s how you can visually plan your Instagram feed and create your own, tailored aesthetic:

Step #1: Prepare Your Instagram Content

In order to curate your perfect visual feed, you’ll first need to prepare content to post.

This can be your own existing content dropped to your media library or sourcing new visuals that fit your brand’s aesthetic. 

An easy way to create a cohesive Instagram aesthetic is during the photo and video editing process. 

Choosing the same filter, crop, or editing “rules,” will help keep your photos looking consistent.

Here at Later, we use a bright and poppy color scheme to help reinforce our brand's look and feel:

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Your brand colors, fonts, and textures can all help shape a unique and captivating aesthetic on Instagram.

Looking for some aesthetic inspiration? Check out our blog post: Where is the Instagram Aesthetic Headed in 2022?

TIP: If you don't have the budget or capacity to shoot new content all the time, supplementing your feed with user-generated content (UGC) can be a great way to crowd-source beautiful, scroll-stopping content to elevate your feed.

And Later’s suite of UGC tools is a great place to start.

With Later, you can review all the posts you’ve been tagged or mentioned in, and search for posts that include a certain hashtag. 

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Plus, with the Unsplash Photo Library built-in, you’ll have a huge selection of stock photos to collect from as well.

It’s an ​​affordable way to share high-quality content on Instagram, while also bringing your community together, win-win!

Ready to start curating and sharing UGC on Instagram? Check out Later’s UGC tools and features to easily find, schedule and post user-generated content to your social feeds!

Step #2: Curate the Perfect Feed

Next up, it’s time to think about how your posts will look as a whole on your feed. Especially if you're sharing a combination of UGC, original content, and stock photos. 

To keep it cohesive, you'll want to plan how all of your Instagram posts will look alongside one another

Later’s Visual Planner makes it super easy to see how your feed will look in advance, so you can make sure your upcoming content fits in seamlessly with your existing Instagram content.

Rearrange or swap out photos and videos by dragging and dropping posts from your Media Library until you’ve found the best composition for your feed.

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P.S. You can use Later’s Visual Planner straight from your mobile, too! 

Once you’re happy with your overall grid aesthetic, just tap “Save” to schedule the posts to your feed. It’s that simple!

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Scheduling your posts ahead of time doesn’t just help you maintain a consistent aesthetic, but it also helps you post more regularly – the perfect recipe for growth on the platform.

So what are you waiting for? It’s time to start planning and previewing your grid in advance!

Ready to nail your Instagram aesthetic? Preview your feed before you post with Later’s Visual Instagram Planner!

Plan, schedule, and automatically publish your social media posts with Later.

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