Social Media Design Tips & Blogs

4 Tips to Plan Your Instagram Layout in 2023

By Amanda Demeku
Updated on May 25, 2023
6 minute read

Create a jaw-dropping Instagram feed with a little pre-planning.

Published May 25, 2023

Do you plan your Instagram feed in advance?

With a well-planned Instagram feed, you can visually convey who you are and what you do in a matter of seconds which is key for converting visitors into followers.

Discover why planning your Instagram feed can leave a lasting impression on your audience and contribute to growth on the platform, below:

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Why Should You Plan Your Instagram Feed?

Your Instagram feed is the first thing a visitor sees when they land on your profile it’s the sign above your shop door that encourages people to walk in.

So if you want users to pop by, you need to think about more than just your individual Instagram posts and consider your feed as a whole.


A strong visual aesthetic is a great way to sell your value and entice followers right from the start!

By planning your Instagram feed in advance, you can create cohesive, on-brand content and build consistency with your audience.

And consistency = more engagement!

Later’s Visual Instagram Planner lets you plan and preview your Instagram feed before you hit publish. Try it for free, now!

4 Tips for Planning Your Instagram Layout

Want to learn how to make a lasting impression and grow your community? Here are four tips to get started:

  1. Define Your "Aesthetic"

  2. Use a Variety of Content Types

  3. Make Sure It's Consistent

  4. Plan Ahead!

Tip #1: Define Your "Aesthetic" or Brand Colors

In 2023, the Instagram aesthetic may no longer be “picture-perfect,” but users are still drawn to grids that tell a cohesive visual story.

This could be a grid that makes use of complementary colors, or one that mixes up memes and lifestyle posts.

Check out how Acid League maintains a bold, colorful grid to showcase their product assortment:

Plan your instagram feed - @acidleague example

It's a straightforward, yet effortless way to communicate the brand's unique value.

Remember, your brand colors, fonts, and textures all play a part in achieving a captivating aesthetic on your Instagram feed.

TIP: Create a mood board to get your creative juices flowing and guide you in the direction of what you want your grid to look like.

Tip #2: Use a Variety of Content Types

When planning your Instagram grid, it's important to incorporate a variety of content types to keep your audience engaged. 

Translation: Diversify your posts.

Mix up static images with Reels, carousels, and videos to give your community more ways to connect and keep your feed from feeling one-note:

Plan your Instagram Feed - @latermedia diversified content types

Whether you're sharing behind-the-scenes footage, announcing a sale, or highlighting a new product, changing up your Instagram content gives you more ways to connect with your audience and highlight what makes your brand unique.

Plus, if you’re tracking the performance of your content, you’ll be able to see what visuals resonate with your audience most. 

Tip #3: Make Sure It's Consistent

Ask any social media manager or creator, and they’ll say the number one reason for their success is having a consistent posting cadence on Instagram.

While it doesn’t have to be every day (we know that’s not always realistic!), it’s important to post content throughout the week so that your audience can engage.

By planning your Instagram feed in advance, you can leave a lasting impression and build consistency with your audience (even when you’re on the go).

Tip #4: Plan Ahead!

Planning ahead is key to curating a strong visual aesthetic — that way you can show your value and entice followers, right out the gate. 

With Later’s Visual Planner, you can preview and rearrange your feed before you post — so you can see your profile the way your followers will: 

A gif showing how to use Laters visual feed planner

Which brings us to the next section...

Ready to nail your Instagram aesthetic this year? Preview your feed before you post with Later’s Visual Instagram Planner!

How to Plan Your Instagram Feed With an Instagram Grid Planner

First impressions on Instagram matter, they can mean the difference between a user hitting follow or tapping away.

Here’s how you can visually plan your Instagram feed and create your own, tailored aesthetic:

Step #1: Prepare Your Instagram Content

In order to curate your perfect visual feed, you’ll first need to prepare content to post.

This can be your own existing content dropped to your Media Library or sourcing new visuals that fit your brand’s aesthetic. 

An easy way to create a cohesive Instagram aesthetic is during the photo and video editing process. 

Choosing the same filter, crop, or editing “rules” will help keep your photos looking consistent.

Here at Later, we use a bright and poppy color scheme to help reinforce our brand's look and feel:


Looking for some aesthetic inspiration? Check out our blog post: How to Create a Strong Instagram Aesthetic

TIP: If you don't have the budget or capacity to shoot new content all the time, supplementing your feed with user-generated content (UGC) can be a great way to crowd-source beautiful, scroll-stopping content to elevate your feed.

And Later’s suite of UGC tools is a great place to start.

With Later, you can review all the posts you’ve been tagged or mentioned in, and search for posts that include a certain hashtag:


It’s an ​​affordable way to share high-quality content on Instagram, while also bringing your community together, win-win!

With Later’s UGC tools and features you can easily find, curate, and post user-generated content to your Instagram feed. Create an account

Step #2: Curate the Perfect Feed

Next up, it’s time to think about how your posts will look as a whole on your feed. Especially if you're sharing a combination of UGC and original content. 

To keep it cohesive, you'll want to plan how all of your Instagram posts will look alongside one another

Later’s Visual Planner makes it super easy to see how your feed will look in advance, so you can make sure your upcoming content fits in seamlessly with your existing Instagram content.

Rearrange or swap out photos and videos by dragging and dropping posts from your Media Library until you’ve found the best composition for your feed:


P. S. You can use Later’s Visual Planner straight from your mobile, too! 

Once you’re happy with your overall grid, tap “Save” to schedule the posts to your feed. It’s that simple!

Scheduling your posts ahead of time doesn’t just help you maintain a consistent aesthetic, but it also helps you post more regularly — the perfect recipe for growth on the platform.

So, what are you waiting for? Preview your feed before you post with Later’s Visual Instagram Planner tool 🎉 Sign up for free today: 

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Plan, schedule, and automatically publish your social media posts with Later.


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