How to Plan Your Instagram Feed With a Layout Planner

By Jillian Warren

Published February 5, 2021

7 minute read

If you’re looking to convert your viewers into followers, spending the time to plan your Instagram feed in advance is a worthwhile investment!


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Do you plan your Instagram feed in advance?

With a well planned Instagram feed, you can visually convey your brand values in seconds — which is key for converting visitors into followers.

Discover how to plan your Instagram feed and leave a lasting impression on your audience in 4 easy steps:

How To Visually Plan Your Instagram Feed

Your Instagram feed is one of the first things a visitor sees when they land on your profile. If you want to stop them in their tracks, you need to think about more than just your individual Instagram posts — you need to consider your feed as a whole.

By taking the time to plan your Instagram feed in advance, you can create cohesive, on-brand content that aligns with your business and turns clicks into customers.

Here’s how you can visually plan your Instagram feed and create your own, cohesive aesthetic:

  1. Choose Your Instagram Aesthetic

  2. Find Content for Your Instagram Feed Aesthetic

  3. Use Filters to Keep Your Instagram Feed Consistent

  4. Plan and Preview Your Instagram Feed in Advance

Step #1: Choose Your Instagram Aesthetic

The first thing you’ll want to do is decide on the Instagram aesthetic of your profile, and a great way to do this is just by looking at other accounts for inspiration.

What do some of your favorite feeds look like? Are they bright and airy? Dark and moody? Do they follow some sort of pattern in their composition?


Taking the time to think about these things while you’re browsing your favorite profiles will help you decide what “aesthetic” will best represent you and your brand.

If you’re a business, you can also find inspiration for your Instagram aesthetic from your branding.

Take Ritual, for example. If you’ve encountered the brand before, you’ll quickly recognize the bold blues and bright yellows that cover their feed:


Your brand colors, fonts, and textures can all help shape a unique and captivating aesthetic on Instagram.

TIP: Once you’ve got an idea of what your Instagram aesthetic will be, bring it to life by creating a brand mood board.

Creating a mood board is a really great way to help get your creativity flowing and guide you in deciding what you want your feed to look like.

This is great for helping to set the direction of your feed, and can act as a pulse check further down the line as you post new content.

Plan and preview your Instagram feed in advance with Later for free! Sign up and start creating your perfect Instagram aesthetic today:

Step #2: Find Content for Your Instagram Feed Aesthetic

Once you’ve decided on your Instagram aesthetic, you can start creating and curating content that aligns with it.

Supplementing your feed with user-generated content (UGC) and stock photos can be a great way to build on your aesthetic, while also strengthening the sense of community around your business.


Alternatively, you can always use stock images or videos that align with your new aesthetic.

How to Find Great User-generated Content and Stock Photos

If you’re on the lookout for new content for your feed, Later’s UGC tools are a great place to start.

You can review all of the posts you’ve been tagged or mentioned in, search for posts that include a certain hashtag.

And with Later’s Stock Photos feature, you can search, find, and schedule photos from Unsplash straight from Later!

Simply click the “Collect Media” tab and select “Stock Photos” to browse thousands of Unsplash photos to add to your social media schedule.

Improve your content workflow with Later’s user-generated content tools — source, schedule and repost UGC to your feed in minutes!

Step #3: Use Filters to Keep Your Instagram Feed Consistent

One of the easiest ways to create a cohesive Instagram aesthetic is during the photo and video editing process. Choosing the same filter, set of filters, or editing “rules”, will help you keep your photos looking consistent.

And while there are tons of different apps out there for touching up and editing your photos, two of our favorites for easy, on-the-go edits are VSCO app and Adobe Lightroom.

Editing Instagram Photos with VSCO:

If you’re looking to level-up your Instagram photos, often with just one or two taps, you might want to check out the VSCO app.

It has lots of free filters to choose from and even curated preset packs of complementary filters making it a cinch to edit your photos and create a beautiful Instagram feed.

If you find you’re consistently applying the same adjustments to your Instagram images, you can even save editing “recipes” to quickly recreate your favorite look over and over again. It’s a personal and unique filter that you can create just for your content.

Editing Instagram Photos with Lightroom:

If you’re looking to give your photos a more professional look, Lightroom is by far one of the most powerful photo editing tools out there, especially because you can use ready-made Lightroom presets!

Lightroom presets are one-click photo editing tools that can dramatically speed up your workflow and give your Instagram photos a professional look.

While mastering Adobe Lightroom on desktop takes time and practice, using Lightroom presets on the mobile app is a quick and easy way to take your Instagram photos to the next level.

Since many presets are offered in “packs” or collections, you can choose from a selection of filters for each of your photos while still maintaining a cohesive look on your Instagram feed.

Another great way to give your photos a more cohesive look is by making adjustments to the temperature, brightness, or contrast to keep things consistent.

Step #4: Plan and Preview Your Instagram Feed in Advance

Next up, it’s time to think about how your posts will look as a whole on your feed.

No matter what editing style you choose, you’re going to want to think about how your Instagram posts look alongside one another.

Basically, you want to make sure it’s easy for new eyes to move throughout your feed and get a strong impression of what your brand is all about.


You’ll also want to check your feed is visually interesting and not too repetitive.

A good way to do this is by experimenting with different compositions — placing more busy photos next to clean or minimal photos to break things up a bit.

If you’re a business selling products on your Instagram feed, you can do this by mixing up your product shots with some user-generated content posts, lifestyle photos, or any other different types of content you plan to publish.

TIP: Don’t forget to think about where your Instagram shopping posts will live on your feed too. Create a balance between lifestyle and product shots to break things up and add variety.

How to Plan Your Instagram Feed

The best way to plan your Instagram feed and make sure everything’s flowing together is by using Later’s Visual Instagram Planner.

Later’s Visual Instagram Planner shows you exactly what your Instagram feed will look like with your future posts (both images and videos) in it — it’s a game-changer when it comes to nailing your aesthetic.

It lets you easily rearrange or swap out your posts, so you can find the perfect balance for your Instagram feed.

Plus, you can now use Later’s Visual Planner straight from your mobile!

Scheduling out your posts ahead of time doesn’t just help you maintain a consistent aesthetic, but it also helps you to post regularly, which is also really important when you’re trying to get more followers.

Now that you’ve learned exactly how to create and curate an Instagram aesthetic for your brand, you’re ready to design, execute, and show off your very own beautifully-crafted Instagram feed!

Ready to create your own Instagram aesthetic? Design, curate, and plan your feed with Later!

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