Day-in-the-Life with a Visual Content Creator
Welcome to Day-in-the-Life – a blog series to show you the process and workflow of successful content creators in managing visual social media.
We caught up with Melyssa Griffin designer, content strategist, and founder of The Nectar Collective, to see how she manages her visual media strategy for her business, multiple social accounts, and clients.
Day-in-the-Life: Melyssa Griffin
What does your average day look like?.
I actually wrote a post all about my typical day right here! Cliff notes version? I generally wake up around 8AM and spend my morning responding to emails and trying to knock out some important to do list items for the day. I also start each day with a list of the things I need to get done so that I have some focus.
I work from home, as a web designer, blog editor, and blog coach. It’s a very fun gig! I usually take about an hour to cook something healthy (and probably watch a re-run of The Office).
9:30am-12:30pm: What I do during this time can vary a lot , but here are some examples of things I’m most likely doing:
- Working on design projects for clients
- Chatting with my blog coaching clients
- Writing blog posts
- Responding to comments on the blog
- Working on our weekly newsletter
- Taking photos for blog posts (the lighting is best at this time!)
- Reaching out to brands with potential collaboration ideas
- Approving TNC contributor pitches and editing contributor posts
- Running errands for any supplies I need, from office supplies to photo props
Then, in the later afternoon I’ll tackle more of my to-do list. I think I’m more creative between 1-5pm, so most of my design work is done during that time period.
How do you organize your content?
I use the Editorial Calendar plugin for WordPress, which allows me to plan out my content for the month. I also have five contributors on my blog who share posts a couple times a week so I organize their content, too.
Lately, I’ve been working hard to create strong social media communities, so I’ve been organizing and scheduling social media content, too!
I take a week’s worth of Instagram photos in one day, plan them out so that my feed will look cohesive and be useful for our followers, and schedule them using Latergramme.Melyssa Griffin
What’s your creative process for the channels you manage?
Branding is very important to me, so with all of my content channels (i.e. blog and social media) I’m always looking to create a cohesive brand and personality for my site. I’ve realized that this looks and feels a lot like putting “myself” into everything I do.
- Design-wise, I like to share things that are colorful and clean.
- Content-wise, It’s important to me to serve our creative, business-minded audience, so we share a lot of things that would be useful for those types of people.
What role does Latergramme play in your strategy?
Now that I schedule a lot of social media promotions, Latergramme has been helpful in planning out my Instagram content ahead of time. Now, I can take a week’s worth of Instagram photos in one day, plan them out so that my feed will look cohesive and be useful for our followers, and schedule them using Latergramme. It’s been an awesome tool for creating a consistent brand!
Want to schedule and manage your Instagram posts?
Latergramme is here to help! Schedule your first post now.
Social media can be a 24/7 job, how do you ensure balance?
Great question. I like to schedule my social media promotions in advance so that I’m not on social media all the time. I also occasionally turn my phone off or leave it at home to avoid it altogether.
What do you love about your job?
I love that I have creative freedom every single day. I can work where I want, with who I want — it’s awesome! I also love that I can be inventive and think of new ideas, services, and products to sell. The strategy that goes into it is so fun for me. And, of course, the people I get to meet and interact with is priceless. I really enjoy my clients, readers, and online community — such gifted, creative people.
Any advice for a budding visual content creator, or to someone who’s looking to break into the industry?
Focus on creating a community. That is, don’t just post your own work on Twitter. And don’t just post your photos on Instagram and then sign out. Social media success demands you to…be social! It’s important to share other people’s work (crediting them) and leave comments on the things they post. It all works together to build a supportive community.
What are a few Instagram accounts you’d recommend following?.
I’ve got a pretty eclectic bunch of favorites. You ready?
- @jengotch – she’s hilarious
- @aquariusnation – for encouraging words
- @mindfulmft – beautiful relationship/ personal advice
- @jessicasafko – just colorful and fun
Want to schedule and manage your Instagram posts? Latergramme is here to help!
Schedule your first post now.
Header image by Melyssa Griffin via The Nectar Collective