Managing multiple social media platforms can be overwhelming, and that’s probably why you’re here reading this article, right?
If you want to save time, streamline your process, and enhance your social strategy, you're in luck. We’ve compiled a list of the top social media scheduling tools on the market, so you can make an informed decision on which scheduler best suits your needs.
But if you're short on time and want to get scheduling straight away, we recommend checking out Later’s Social Media Scheduler. Later is an all-in-one platform with deep integration with Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, Threads, and Snapchat.
Table of Contents
1. Later
Later is the preferred choice for social media managers and agencies. Whether you're a one-person team or an enterprise brand, Later has various plans to meet you where you are and help you scale as your business grows.
With intuitive social features and a user-friendly interface, Later offers built-in content creation tools, personalized best time to post recommendations, comprehensive hashtag suggestions, and bulk scheduling and publishing solutions. Whether you're looking to save time or want your brand aesthetic aligned from platform to platform, Later makes the entire process seamless from beginning to end.
Plus, Later's Analytics dashboards allow you to get a full-funnel view of how your social campaigns are performing. Say goodbye to creating social reports the manual way!
Later supports auto publishing & scheduling on Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, Threads, and Snapchat. And, if you're a brand or a creator, Later offers influencer marketing, social listening, and link in bio solutions. So you can tackle all your social needs all in one tool.
2. Hootsuite
Hootsuite offers social media scheduling, unlimited posts, post-time optimization, and Canva integration.
This platform is known for its extensive analytics and team collaboration features, making it a popular choice for larger organizations.
However, Hootsuite is quite expensive and is no longer offering a free plan as of March 2023; you can get most of the same features – with an easier-to-use interface and a lower price (*ahem* Later)
For a detailed comparison, read our Later vs Hootsuite guide.
3. Sprout Social
Sprout Social is known for its robust analytics and reporting features, though it is often considered expensive compared to competitors.
Sprout excels in customer relationship management (CRM) and social listening capabilities, making it a powerful tool for businesses that need in-depth insights and interaction tracking.
Explore how it stacks up against Later in our Later vs Sprout comparison.
Tool #4: Buffer
Buffer is seen as a budget-friendly option. Its simplicity and clean interface are its strong points, catering to small businesses and individual users looking for a straightforward scheduling tool.
However, it lacks a centralized social inbox and offers customer support primarily through email, which may not be available 24/7.
At $6 USD per social profile, the price for this simple tool can add up quickly for those managing multiple accounts.
For a deeper dive, check out our Later vs Buffer comparison.
5. Planoly
Positioning itself as the best tool for content creators, Planoly is known for its AI tools.
Planoly is well-suited for visual platforms like Instagram and Pinterest, offering features like drag-and-drop scheduling and hashtag recommendations.
Learn more about how it compares to Later in our Later vs Planoly guide.
6. Loomly
Known for its educational resources and user-friendly interface, Loomly is favored by well-known brands.
It provides a collaborative calendar, automated publishing, and post ideas, making it ideal for teams and businesses looking for an all-in-one solution.
However, for a lesser price, you can get the same features – as well as content management features – with Later.
Compare it with Later in our Later vs Loomly comparison here.
Tool #7: Tailwind
Tailwind's AI-enhanced product promises time-saving features. It offers Facebook, Pinterest and Instagram scheduling, providing features like smart scheduling, analytics, and content discovery.
With email marketing features, this tool might be a good choice for small businesses who want to do it all in one platform.
However, for most social media managers, you’ll want to choose a tool that includes more social media platforms and tools.
For more insights, visit our Later vs Tailwind comparison.
8. Creator Studio
Creator Studio is a free tool by Facebook that allows you to manage your Facebook and Instagram accounts. It provides features like post-scheduling, insights, and monetization tools, making it a good starting point for businesses focusing on these two platforms.
Creator Studio is useful for detailed insights into post performance and audience engagement, though it lacks the multi-platform support offered by other schedulers.
Check out our Later vs Creator Studio guide for a detailed comparison.
9. Meta Business Suite
A comprehensive tool for managing all your Facebook and Instagram marketing activities in one place. Meta Business Suite offers features like scheduling, messaging, and insights.
It's designed to streamline your social media management for both platforms but can be complex for users managing multiple social media channels.
For a deeper look, see our Later vs Meta Business Suite guide.
