← Back to Blog
Product Updates

New! Find and Share User-Generated Content from Instagram (& Beyond)

Looking for the best way to find and share user-generated content on Instagram?

Today, we’re happy to share a new suite of user-generated content features to help you collect, organize, and re-post content on Instagram!

Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks.

You can also search by hashtags or add photos from any URL to find user-generated content in seconds, or have contributors upload content to your Later account.

It’s a great way to save time on content creation, and engage your fans while you’re at it.


What is User-generated Content?

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition.

UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms.

You’ve probably seen UGC in the wild—friends posting an Instagram story about a new pair of shoes they love and tagging the store, or even the #PSL posts from Starbucks lovers that make the rounds every fall.

So how is UGC going to help you?

Well, for starters, it helps you source content that already exists, meaning less time spent creating (or finding!) the perfect thing to share.

But more importantly: user-generated content is trusted. It’s coming from an authentic voice, and not a brand.

We’re way more likely to trust recommendations from our peers—in fact, 85% of consumers find UGC more influential than brand photos or videos.

UGC is so effective that 47% of top-performing content marketing teams are relying on it to build their brand. Our mission at Later is to make sure you have the resources to be a top-performing brand—no matter what stage your business is at.

Incorporating UGC into your social strategy will be a game-changer. Not only will it save you a ton of time on content creation, it’ll help you engage with your followers and attract new ones.

How Later Helps You Manage User-generated Content on Instagram 

Next time you open Later on desktop, you’ll see a few options under “Collect Media” in the sidebar. Think of this as command central for finding on-brand content that you can incorporate into your social calendar.

user-generated content release blog

Any content you find in these sections can be easily added to your media library for re-sharing.

We even help you keep proper attribution on the posts—the original creator’s handle and post description will be copied over with the post, so you can give proper credit when you share.

This content is also automatically labeled, so you can stay organized and easily find user-generated content any time.

Later’s new suite of user-generated content features has five different ways to find and share UGC, for both Instagram and your other social channels like Facebook, Pinterest, and Twitter:

Instagram Mentions and Tags

Instagram mentions: user-generated content release blog
If you’ve been tagged or mentioned in an Instagram post, that content will show up here.  You can then select the posts you want to re-share and add them to your media library.

It’s a great way to keep tabs on what your fans are saying about you and give them a shoutout. That’s especially true if you’ve got a high volume of tags and mentions—you’ll never miss a chance to engage.

Search by mentions and tags is available on all Later Paid Business plans (requires an Instagram Business profile.)


Search by Instagram Hashtag

Searching by hashtag can work in a couple of ways. Let’s say you’re a high-end luxury tea company. You may have come up with a branded hashtag (like #LittleLuxurTEA) that your followers use. You can keep this saved as a search in Later to display the last 7 days of posts across Instagram that use your hashtag, and add those posts to your library for sharing.

Instagram hashtags: user-generated content release blog

If you don’t use a branded hashtag, you can still find content that’s popular within your community. Using our luxury tea example, you could search for #TeaTime or something similar to see what kind of content tea lovers are posting.

You can search up to 30 unique hashtags per Instagram account over a 7-day rolling window, but only posts in the last 24 hours will show in the results.

Search by hashtag is available to all Later users with an Instagram business profile—free.

Add from URL

Sometimes you might come across the perfect piece of content outside of Instagram. That’s no problem—just paste the URL here, and Later pulls the images from that page.

Add from url: user-generated content release blog

From there, you can select the images you want to share, and save to your library. This is a huge time-saver for those of you who don’t have the time to create perfect photos and videos, but still want to post relevant content regularly.

And don’t worry—we make sure you’re set up to give proper credit to the original creator.

Add from URL is now available on all Later paid plans

Collaborate with Contributors 

If you’re working with partners (like influencers, brand ambassadors, agencies or photographers), you can add them as contributors and make sure their content is delivered straight to your Later account.

Contributors: user-generated content release blog

You can then approve or deny the content, and the approved media is added to your library. No need to hop between apps or uploads—the content is right there for you and ready to share.

Collaborate with Contributors is available on all Later Business plans.

The Results Are In…

A small group of Later users got early access to our user-generated content features. Here’s what they had to say (and some examples of the content they shared!)

“A large part of Lush’s content strategy is to elevate other voices, including our customers. One simple way to do this is through UGC. We’re fortunate that our volume of tagged images is incredibly high, but it can be difficult to effectively manage. Using Later has helped us to navigate our tagged photos and videos, collect and organize them, and leverage across our channels” – Laura Cranfield, Social Media Manager, North America at Lush

“Later has helped me save a huge amount of time with scheduling UGC for Instagram. I used to spend 3 hours just finding photos and bringing them into Later in a format that was easy for us to schedule, but the new tools solved the majority, if not all, of these issues.” – Ben Pryce, Founder and CEO of www.BlackWaveDigital.com

Now it’s your turn to take UGC features for a spin. We’d love to hear how you’re incorporating user-generated content into your social strategy, so feel free to share your thoughts with us on Instagram or Twitter!

User-generated content release

Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter