Instagram food photography has become a popular method for restaurants to share their food and the experience with their community.
9 Instagram tips for foodies
Try to post at least once a day during peak hours to maximize engagement. More than one photo a day will flood your followers with too much content.
Take quality photos
Noodlebox shares a bit of food photography on Instagram but what makes their feed especially great is the quality of photos and the consistency of the filter and photography style.
Shoot from above
There’s no better way to capture exactly what’s being served and how delicious your food looks on a plate than capturing a shot from above.
You can check out our post on flatlay photography to see how to style your photo.
Tell a story
People want to see what goes on in your restaurant. They want more than just food photos, they want behind-the-scenes. Show them what the environment and staff are all about. See how photographers use Instagram share their story.
Engage with your customers
Reposting content that your customers have posted with a mention or hashtag linking to your restaurant is a great way to connect to customers and share their moments.
Follow visual themes and trends
Flatlay photography and food styling are currently two popular trends on Instagram. These photography styles tend to get a lot of likes and generate new followers for users that set up these types of photos, so sometimes testing photography trends is a neat way to connect to users.
Follow classic photography rules
The rule of thirds is a classic rule that photographers use to frame the photo. This means that the subject of the photo should take up no more than one-third of the frame.
Hashtag your photos with tags that are relevant and searchable on Instagram for more users to find your restaurant. Common hashtags such as #ThrowbackThursday and #FoodPorn tend to get a lot of engagement. You can also create your own hashtag for your restaurant, meal, or event to connect to your community.
Create a content calendar
Scheduling some content ahead of time makes it easier to engage with customers. It also lets you plan ahead.
Header image by StockSnapvia