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Are Facebook Reels About to Change the Game on the Platform?


By Amanda Demeku

Updated on February 23, 2022

4 minute read

Short-form videos? Say no more – Facebook has given the green light to Reels globally on the platform!

Published February 23, 2022

Stay on top of the biggest social media marketing trends!

Reels aficionados rejoice!

No longer just an engagement tool for Instagram, Reels have officially rolled out globally on Facebook.

Plus, editing tools like Remix (originally just on Instagram) have been added, with more to follow.

Meta is doubling down on Reels and for good reason – the rising popularity of short-form video content just can’t be matched.

We're diving into how you can make Facebook Reels your ticket to success.

How to Share Instagram Reels to Facebook

To start taking advantage of all the perks that the short-form video feature provides (*cough* added engagement, reach, and traffic), you can create and share Facebook Reels one of two ways: 

1. Create Facebook Reels Directly in the App 

To create your first Reel on Facebook, head to the camera icon from the “Reels and Short Video” section in the Facebook News Feed.

Create Facebook Reels Directly in the App

From there – much like on Instagram and TikTok – you can record up to 60-second clips, upload videos from your camera roll, or incorporate both! You can also turn any Facebook Story into a Reel.

Facebook Reels

Next, play around with a slew of editing tools like AR filters, sounds, Remix, and so much more.

Facebook Reels

Once you’re happy with the end result, tap “Share” and voila, a Reel is born!

And if you're not ready to post your Reel, you can press "Save As Draft" to post at a later date.

2. Share Instagram Reels to Facebook

To share an existing Instagram Reel to Facebook, open up Instagram and tap the “Profile” tab at the bottom-right corner.

Facebook Reels

Tap the “Menu” tab at the top-right corner.

Tap “Settings” and click “Privacy,” then head to “Reels.”

Facebook Reels

From there, toggle “Recommend on Facebook” on.

If you prefer to only share select Reels from Instagram, make sure to keep your “Recommend on Facebook” toggle turned off. You’ll still have the option to “Recommend on Facebook” when you go to share each Reel.

Facebook Reels

NOTE: The “Recommend on Facebook” option will only be available to users who have a public account on Instagram.

Plus, you can also share public Reels to Stories on Facebook.

Ready to start scheduling your Instagram and Facebook posts with Later? Sign up today – it's free!

3 Benefits to Using Facebook Reels 

Facebook Reels will create even more avenues for creators and brands to reach new audiences, drive traffic, and build a community.

And even better – it’ll make it easier to tap into your creative side too. 

The Head of Instagram even said it himself:

Here are three benefits to embracing the feature.

#1. Connect With New Audiences

On Facebook, Reels appear at the top of your News Feed.

And unlike on Instagram, sharing Reels to Facebook will also appear on a user’s News Feed – whether or not they follow your account.

Facebook Reels
Source: Facebook

This offers a unique opportunity for your content to get discovered – carving out a whole new lane for community-building.

Plus, more reach equals more potential eyes driving back to your page!

#2. Earn Money Through Reels

As part of their $1 Billion commitment to invest in creators, the platform has launched a Reels Play bonus program.

The program will reward Facebook’s biggest movers and shakers monetarily based on the performance of their Reels. 

facebook reels
Source: Facebook

And the best part? Facebook has promised not to take a cut of creators’ earnings until 2023 – banking on the creator economy’s influence on the platform!

The Reels Play bonus program is currently only open to creators in the US, but according to Facebook, will be rolling out to more countries in the coming months.

Facebook is also experimenting with Overlay Ads in two different formats: banners and stickers.

Facebook Reels overlay ads for banner and sticker formats

These ads will be non-interruptive, and will either be a banner at the bottom or a sponsored sticker placed within the Reel.

These Overlay Ads are still in testing stage for users in the U.S., Canada, and Mexico, with plans to expand later in the year.

#3. Show Your Brand’s Personality 

Facebook Reels give you the opportunity to show your brand's playful side.

Short entertaining clips are the key to driving clicks – so let your creativity shine!

Whether it's creating fun promotions, a Remix, sharing behind-the-scenes content, or showing up onscreen with AR effects, the opportunities are endless.

Facebook Reels
Source: Facebook

​​There’s simply no denying the level of exposure that short-form video content offers.

If Facebook Reels isn’t currently a part of your marketing strategy, it’s time to get onboard – viral success waits for no one. 

Plan, preview, and automatically publish your Facebook posts with Later’s social media scheduling platform. Sign up today.

Plan, schedule, and automatically publish your social media posts with Later.

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