ICYMI: Creators can make money on Instagram with IGTV Ads.
Last year, Instagram started testing IGTV Ads to a number of US-based creators. Now, IGTV Ads will be rolled out to more creators in the UK and Australia — with plans to expand further by the end of the year.
Ready to start earning from IGTV as a creator? Here’s everything you need to know:
IGTV Ads: A New Revenue Stream for Creators
IGTV Ads are a new way for creators to monetize their IGTV content.
According to Instagram, ads will appear when a user clicks to watch an IGTV video from the preview button in their feed. They will be mobile-optimized, vertical videos and last up to 15 seconds long.
Instagram confirmed that the feature will be rolling out to more creators in the UK and Australia over the coming weeks, with plans to expand into new countries by the end of 2021.
In a statement, Instagram shared: “Now more than ever, it’s vital that creators can use Instagram to grow their personal brand and be able to make a living.”
IGTV Ads are the latest feature aimed at helping creators to monetize their content on the platform.
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How Much Will IGTV Creators Make from IGTV Ads?
However, this all stands to change with IGTV Ads.
In an interview with The Verge, Instagram’s COO, Justin Osofsky shares that those in the IGTV Ad rollout will receive an “industry standard” 55% share of all advertising in IGTV, the same rate as YouTube.
This suddenly makes IGTV a much more compelling platform for creators on Instagram, who may not have been previously incentivized to share content “for free”.
Comedian and content creator Kevin Fredericks (@kevonstage) has been using IGTV Ads since they were initially made available in the US.
“IGTV Ads was a revolutionary change for my content,” Fredericks shares. “Anytime you can get paid for something you were doing for free anyway – that’s a good day.”
IGTV is an incredible channel for longer-form content that delves into the details.
It’s the perfect channel for showcasing products, DIYs, and tutorials — the kind of content that really resonates with audiences and helps build long-term relationships.
And with monetization options evolving all the time, now is a great time to reconsider your IGTV strategy as a creator.
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