Instagram Introduces Insights for Reels and Live

By Jillian Warren

Published May 24, 2021

3 minute read

Everything you need to know about Instagram's new and improved Insights for Reels and Live analytics.


Stay on top of the biggest social media marketing trends!

Instagram is rolling out new and improved Insights with Instagram Reels and Live analytics.

In a press release, Instagram stated that this major upgrade would ensure “creators and businesses can understand how their content is performing.”

Find out all the must-know details, as well as how to access the new analytics, in this blog post:

Instagram Insights: New and Improved Reels and Live Analytics

As part of the update, Instagram will now display detailed analytics for Reels and Live:

Instagram Reels Analytics

For Reels, users will be able to see new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares.

Source: Instagram

They will be available in both the Instagram Insights tab and for individual Reels.

Instagram Live Analytics

For Live, users will now be able see the number of Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.

Source: Instagram

In addition to this valuable extra data, Instagram has updated the Instagram Insights experience.

The new format includes new data breakdowns that provide transparency into which types of accounts you’re reaching, and which content formats are the most effective at driving Reach:

Source: Instagram

“We know that understanding more about how content is being distributed is important,” Instagram explained.

“We have been inspired by the ways our community has embraced these content formats and want to make sure creators and businesses can understand how their content is performing,” they added.

ICYMI: You can view up to 1 year’s worth of feed post and stories analytics in Later’s desktop dashboard, making it super easy to identify your biggest opportunities for growth. Ready to take your content strategy to the next level? Sign up to Later today!

How to Access Instagram Reels and Live Insights

Instagram Insights are only available to Business and Creator accounts.

To access Instagram Insights, tap the “Insights” button on your account profile page. From here, you will be able to access up to 30 days of analytics for Instagram Feed Posts, Stories, Reels, IGTV Videos, and Live Video:

Source: Instagram

To see how a specific Instagram Reel is performing, visit the Reels tab on your profile page and open a Reel.

From here, tap the three dot icon in the bottom right-hand corner of the screen, and select “Insights.”

If enough time has passed, you should be able to see a detailed overview of your Instagram Reel’s performance

It’s that simple!

Understanding your Instagram analytics is the first step to building a best-in-class content strategy for your business or personal brand — and with these updates, you’ve got even more information at your fingertips.

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